Sachit GuptaFounder, CreatorsMBA.com · Founder at CreatorsMBA.com

How can Storytelling IMPACT Your Business? | Ft. Alisha Belluga #shorts

23 Dec 2022 · 1 min

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Alisha Belluga says founders fail at storytelling because they lack a clear personal narrative. She argues that real business impact comes from building deep relationships with a small, engaged audience rather than chasing large follower counts.

Chapters

Most people suck at creating an intriguing story for their product, a true story about yourself, because they don't know what's outstanding about themselves. But we need this connection between you and the product. Just throwing a bunch of things together and put it onto the market will not work. So what I was always really good at was creating relevancy and intimacy at the same time. You have to be relevant, and super intimate with a small audience. That's why I don't have a lot of followers, but like I have super long, deep relationships with them.