Immad Akhund evaluates product ideas through two lenses: solving a real customer pain point, like his frustration with banks that led to Mercury, and whether it could become a $10 billion company. Most ideas won't get there, but seed investors need to bet on massive opportunities because the biggest returns come from rare massive wins.
Chapters
What are the signals you're looking at to decide what to build and also like to raise or not, depending on how big it can get?
There's kind of 2 angles I look at it and like both of them are like kind of opposites and almost contradictory. Angle number one is kind of like pain point perspective and a customer perspective. Me creating Mercury, I was like, okay, you know, banks suck and I hate choosing my bank. Wouldn't it be cool if someone just made it good? And the second side I look at it is like really like if everything went right, like could this be a $10 billion company? Most ideas cannot be $10 billion companies, and, you know, which is fine. And I do think from an investor perspective, if you are a seed stage investor, it's much better to try to get ideas that are going to be really, really big. That's where most of the returns are. Hmm.