Sachit GuptaFounder, CreatorsMBA.com · Founder at CreatorsMBA.com

How online course creators can 10x growth through student transformations

18 Oct 2022 · 0 min

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Many online course creators focus on marketing over product quality. The real measure isn't engagement metrics but whether students can describe how the course transformed their lives. Ask customers why they bought and what changed for them.

Like most of these like info product companies, they're really great at marketing, but the product kind of sucks. What are sort of like insights or things you look for when you're looking at their product?
Transformational growth, right? Doesn't really matter what that is. If you ask a customer, and sometimes we do, you go, you know, what's your name? Why did you buy this product and how has it changed your life? And if they can actually answer those questions, it's a really good sign.