A founder built a storytelling bootcamp by running free 3-5 day sessions that attracted 200-300 people, then sold a $3,000-$4,000 paid course to about 50 of them. Repeating weekly, they scaled to $500k in 120 days.
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I just thought to myself, like, it's not a good idea to offer service. And I have like this talent to look at the market and find a gap. So I looked at the market and I was like, okay, so I'm really skilled in storytelling. And I thought, okay, why not do like a bootcamp? So I just came up with this back then concept in 2018 of doing like a free group for a couple of days, 3 to 5. And I think I had like 200, 300 people in that for free. And then I just opened up like my storytelling bootcamp. I think it was 3,000 or 4,000. Then like, I think I had 50 people signing up for that based out of 300. That was a good conversion. And because that went so good, I just did it over and over again every week. I just continued to do so. So that generated a lot of money.