Sachit GuptaFounder, CreatorsMBA.com · Founder at CreatorsMBA.com

MAJOR Difference between Two Types Of Content! #shorts

11 Feb 2023 · 1 min

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Obvious content like Kanye West gets fast fame but fades fast. Non-obvious creators like Phish build small, loyal fanbases that last decades. The difference: obvious audiences follow trends, non-obvious audiences follow the work.

being like a Kanye who's like famous for everyone and then you end up going crazy versus maybe like a Phish where you have a few loyal fans but they're really loyal, loyal, and they will stay with you for years in the long term instead of you being done in 3 years because they're loyal to you and the work that you create.
Yes, and what you just said is the difference between obvious and non-obvious. So you can be radically successful doing obvious. Justin Bieber, he's not a category designer, he's just a fucking pop star.
Right.
Nobody's going to remember Bieber. They're going to remember the Beatles.
Right.
They're going to remember Jay-Z. And so that's the difference between a snow leopard and a successful short-term obvious, obvious. Because here's the aha: when you're doing obvious shit, you're replaceable.
Yep.