Sachit GuptaFounder, CreatorsMBA.com · Founder at CreatorsMBA.com

The Biggest Content Mistake! #shorts

8 Feb 2023 · 1 min

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0:33

Sachit Gupta argues that content marketing has lost sight of the basics. Everyone obsesses over posting volume and chasing trends, but almost nobody asks the real question: content about what? The result is endless low-effort posts about nothing that matter.

Chapters

Everybody talks about content marketing. Everybody talks about using content on social. Here's what they don't talk about: content about what? And so, if you start to look at it, because of all these influencers and hustle porn stars, we have been duped into thinking that more volume, more better, and that everything's content. And you get this stupidity where people are talking into their phones going, "Hey everybody, it's me. I'm having a burrito. It's hump day Wednesday. Go for it. You can do it." And like, that's a meaningful thing.