Sachit GuptaFounder, CreatorsMBA.com · Founder at CreatorsMBA.com

The formula for pricing brand deals #shorts

9 Sept 2022 · 1 min

Watch on YouTube

0:55

In this short, the speaker introduces the "Do Rule" framework for creators to price brand deals more effectively. The framework breaks down three critical contract elements: D – Deliverables (what content the brand expects, such as videos, TikToks, or blog posts), U – Usage Rights (how the brand may reuse the creator’s content beyond the creator’s own platform, including reposts or paid ads), and E – Exclusivity (whether the creator is barred from working with competing brands for a set period). By evaluating each component, creators can set higher, more accurate rates and avoid unintentionally limiting future partnership opportunities. The speaker warns that ignoring these terms can leave money on the table and create contractual restrictions that hinder future deals.

Chapters

I really encourage creators to think about when you're pricing deals because, you know, I have this framework called the Do Rule and it's like D is deliverables. What are they actually asking you to do? Is it an integrated YouTube video? Is it dedicated? Is it 3 TikToks? Is it a blog post? You know, is it, what is it, right? The U in the Do Rule is the usage rights. What does the brand want to do with your content beyond you posting it on your platform if that's part of the deal, right? Do they wanna repost it on their Instagram or TikTok or do they wanna run paid ads with it, right? The E You know, are they saying that, hey, if you partner with our brand, you cannot work with our competitors for 6 months or 3 months or whatever? If they're reaching out and being like, how much for a video? And you'd be like, $2,000. Not only are you leaving so much money on the table, but if you're signing deals without realizing that all of these terms are in the contract, you literally will get into situations where you cannot do future partnerships because of what you signed away.