Sachit GuptaFounder, CreatorsMBA.com · Founder at CreatorsMBA.com

The SECRET to The BEST Experience for your COMMUNITY

25 Feb 2023 · 1 min

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0:56

A community builder explains why choosing tools like Facebook or Slack first is backwards. Start by defining what you want members to feel and experience, then pick platforms that support those goals. The shift from mostly offline to mostly online communities requires rethinking how you structure connection.

Chapters

How do you guys think about event design and community design? What creates a good experience for them? And the reason I'm asking this is like, I want to create a community for creators. If I put them in a Facebook group or a Slack group or whatever, what do I do next?
I would say that I think the problem is looking at tactics and tools before knowing the goals that you want to have, like emotionally happen. Like, if you've got a book on how to start a community from someone who sells books on how to start communities, they'd say first thing you do is you start a free Facebook group, then you move it to a paid Facebook group. It's more like an— we have a Facebook group, but I don't think it's the best solution. It was more like, how do we have People connect, it feels a little more of a social way. It's an extension of the event. It's funny you mentioned the switch too, now to more virtual, because our focus has been 99% offline and then 1% online. Now we're forced to sort of do it. I actually burned most of the stats for this call, how many things we've done online in a short period of time. It's, you know, a lot.