Sachit GuptaFounder, CreatorsMBA.com · Founder at CreatorsMBA.com

What every creator needs to know about brand pitching #shorts

5 Sept 2022 · 1 min

Watch on YouTube

0:39

Sachit Gupta explains why creators get ghosted by brands and how to handle it. Most quit after early rejections, but successful creators expect many nos and use each one to improve their pitch. Persistence and refinement, not talent alone, land deals.

Chapters

A lot of creators have this experience where they pitch a brand and get ghosted, or a brand responds and is just like, no thanks. And the very first thing that most creators do is they turn inward. They say, oh man, I suck. My pitch sucked. My content sucked. So I've seen this play out a ton of times where creators will say, well, yeah, you know, I did try to pitch brands in the beginning, but no one ever got back to me and joined, so I just stopped. That's a very concerning thing to me because it's like, how many amazing partnerships are you foregoing with this attitude and not realizing that in the beginning you really do have to kind of treat it from this mindset of like, it is It's going to take quite a few nos before you start realizing and getting better at crafting a proposal that a brand will actually get excited about.