Phil PowisChief Wisdom Keeper @ Sacred Business Flow

The 3 things you must work on #substack #shorts

19 Aug 2026 · 1 min

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1:11

In this short monologue, the speaker outlines three distinct categories of activities that entrepreneurs should allocate their time to in order to build a sustainable business. The first category, "the job," refers to the core paid work that delivers the product or service to clients—such as teaching, coaching, or creating outcomes. The second category, "the business," encompasses any activity that generates future revenue, essentially sales and marketing functions like crafting offers, having conversations, and sending invitations. The third category, "the busy," includes all other tasks that feel productive but do not directly contribute to revenue or core service delivery, and which often distract entrepreneurs from focusing on the first two categories. The speaker emphasizes the importance of recognizing and prioritizing the job and business while minimizing time spent on the busy.

Chapters

There's only 3 categories of things that you can do to fill up your day if you're kind of an entrepreneur trying to build your business. That is the job. So this is, this is the thing that our folks tend to be really, really good at. This is delivering the thing that people pay you for, right? So whatever it might be, that's the job, right? It's the thing that you actually get paid to. It's showing up for the session, it's teaching the thing, creating the outcome. That's the job, right? The second is the business, which is really anything that Is an activity that will create future revenue, right? The lifeblood of your business. And so basically, if you go back to the beginning of our conversation where I was talking about offers, conversations, and invitations, that's effectively the business, which, you know, to use the words that many people have, are challenged by, that's essentially sales and marketing, right? Like, this is the actual— this is what turns something from, you know, either doing the work for someone else as an employee or doing something as a hobby. This is what turns it into an actual business, right? And then there's the busy, and that's like everything else that feels productive. And this is where a lot of us spend our time kind of fooling ourselves, right?