How to send customised messages on LinkedIn

Hello everyone, this is Sakshi Sundaraka, your personal and career branding coach. Couple of days back I've shared a post wherein I requested everyone to start sending customized messages and I figured out that many of you do not know how exactly it is done. So this particular video is just to help you with the technique how we should be doing this. Okay, Now I want a small promise from your side that once you learn this way you are going to be using it and you will never send just a connection without any customized message. That's one thing. Two, if you really find this video helpful, you are supposed to share this as much as is possible so that everybody on LinkedIn who is new or even if the person is old can start using it in the right manner. Okay? So with that note let us start learning how exactly we'll be doing this. Okay, so I'll take you now here to my profile and suppose I have to connect. So when you come to my profile it is going to look something like this. Now suppose I have to start sending connection request. The you know the way in which people usually do this is this LinkedIn will give you recommendations and of all the people who you can probably connect with. So this is how my page will look and I have these number of people and these kind of people who are showing in my network section. So suppose if I have to connect with. Okay, so I will go now what everybody does is you see somebody's profile, you simply click on the button connect. The moment you do that the request is sent and you have no idea how to send now the message. Okay, so you're not going to do this mistake. You will click on Google the name there or anywhere on the profile. Then you are going to go and read the person's profile and find out whether he, he or she is the right person to connect with or not. Or whether you have a solid reason to connect with the person or not. Do not send simply the request randomly to anybody, okay? It is going to ruin your impression, believe me. So I will go and I will save this. This is the person I really want to connect with. And let's suppose that I find a right reason also. So the next step is I will go to connect button. This is how we all connect. This is where I will click on connect button and now LinkedIn is going to ask me this question. You can add a note to personalize your invitation. Yes, I would definitely want to personalize this message and I'll go and click add a note and here is where I'm Going to be typing my message that hello Guru, this is me and this is why I want to connect. We are not going to get into all of that. But here is where you type your message and then you send click on send button and that's it. You have sent a customized connection request. Okay, now the second thing is all those people who have the connect option here, you can also start following them if you want to continue seeing their post. So you can go to more option here and click on the third tab here which is follow button. Okay, click on Follow. So you have also connected plus you have followed the person. Okay, now many a times when you see see in your network, people have follow button. So for example, in my profile once you come and visit me, you will see the follow button. It is. It doesn't allow you to connect with me. So let me show you how you can do that also. So suppose I want to connect with Melinda French Kates. Okay, so I'll. She says follow me, you cannot connect with me. I will go on her profile and there is one button which is called more. Okay, I would love to follow her. At the same time I want to connect also. So here I will click on the follow button, but at the same time I will click on more and go to the third tab which says connect and then I can send my connection request also to her. Okay, now one more thing guys. Once you do this, when you are sending it, suppose you have made the mistake already and you have already sent a connection request to to the person. And now you realize later that oh, I forgot to send the message. So what you can do here is suppose I go to Jishu's profile and I forgot to do that. I can go and click on message. Now here is where you cannot simply send a normal message. It is going to give you an option to send an email to this person. And believe me guys, you do not have too many credits. So do not waste this space in simply sending a hi or hello. Please give a reason for people to connect. Give a reason to them to come and see your profile also and find out equally good reason to connect back. Okay, so these are the three ways in which you can actually connect with anybody. Now if you are somebody who is looking to build your brand on LinkedIn, create a solid presence on LinkedIn, you can definitely connect with me the way I have shown you. That's one way. And once you scroll down to my profile, you will find here a free masterclass that I keep taking. So you click on this button, you come to this page. You can register yourself with this particular page. And that's how you will be able to come to my free master class, where I'll tell you how exactly you will be able to establish your brand, build your personal and career brand on LinkedIn in six steps, which I use and all of my students are using. So you remember the homework that you have to do. You have to start following the way I have explained everything to you. That's one thing. The second is that you will have to go and share this with everyone that you know. Please share this video as much as you can so that everyone in our community, in LinkedIn, community here, sitting here in India, can start learning and doing the things in the right way. I will soon come up with a new video. Until then, stay safe, stay healthy. Thank you.