Samuel Anderson founded BevAssets to tackle why 95% of new beverage brands fail: they lack knowledge, strategy, and resources. The company runs an incubator, a network of 40+ sales agents, and partners to help brands find distribution and people find jobs in the industry.
Welcome to the Firebelly Social Show. We're focused on talking to food and beverage brands that are on a mission to make the world better.
I can't tell you how excited I am today about our guest, Samuel Anderson from BevAsset. He's helping brands navigate the complexities of the supply chain, which we all know is a fucking complexity. And today we'll hear about his insights. So with no further ado, and the guy loves community just like me. He is a networking machine. He knows everyone and has meaningful conversations. Welcome to the show, Sam. I'm so excited you're here. Thank you so much for having me on. How'd you decide to start doing your own thing? And by the way, congratulations, because it's now officially launched.
We launched a company called BevAssets. And what BevAssets is, our focus is one, is to help people find work, and two, is to help brands find homes. And in the industry, you know, I used to say 85%. I was just at BevNet in LA just recently, and evidently there's a 95% failure rate for brands that are introduced in the market because they lack 3 things: knowledge, strategy, and resources. So Bev Access actually helps bring that knowledge, strategy, and resources. I have a partner. She spends her time between Missouri and Colorado, and we're really developed into 3 tiers. I'm happy to get into it, but really think of Alicia Vargo and myself as supplier hire leads. So we represent a handful of brands. We call it our incubator program that we represent ourselves across North America. We also have, uh, 40+ sales agents that we work with, as well as a company called Greenglass Global out of Texas. So shout out to my friends down there. And then Danner Drinks out west. And then our third tier is we have our partner companies. And, uh, you know, so I told you we do 2 specific things: help people find work and help brands find home. So distributors But we don't do a lot of other things that brands need, right? Essentially, like in your, in your job and you help build brands. Eric Martindale, another one, he does a certain thing with e-commerce and Shopify and Instacart. I know he's always talking about Instacart, you know, so I have brands that want to get into that world. I don't have expertise. So we have partner companies that are part of our network.
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