Nico has 150 beverage accounts in New Jersey but wants to expand to Florida. Adam warns him to build on-premise sales first, not wholesale, because bars and restaurants buy year-round while retail tanks in winter. Jumping to Florida too soon could kill next year's profits.
Anyway, I wanted to introduce Nico to Adam, so I take Nico to Adam and Adam goes, Nico, nice to meet you. And where are you at? And Nico goes, Jersey. He says, well, why are you here? And Nico goes, well, I'm trying to find distribution. And Adam goes, well, how many accounts are you in in New Jersey? He goes, 150. And Adam goes again, well, what's your opportunity? Like, how many accounts can you be in? And Nico goes, 1,000. He goes again, why are you here? Yeah. You have your opportunities, 1,000, because if you go open up Florida, You're going to have to chase your P&L the next year because you haven't built the base of the business, the reorders, the velocity. No one knows who you are, the whole bit. And then, then Nico comes back and says, well, it's seasonal in Jersey. When it gets cold, no one's buying my product. It's an RTD. And Adam stops him and says, do you sell on-premise? And Nico goes, no. And he goes— and Adam goes, it's always sunny and 70 on-premise.
He Sold Pickle Shots Out Of His Trunk. Now He Runs The Co-Packer That Won't Bury You In MOQs.
What market do you think gets overlooked most? #Toronto #BrandStrategy #Marketing
