Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

Can the distributor repeat your message? #beverages #mixologist #marketingstrategy #distribution

23 Oct 2024 · 1 min

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0:43

Two people discuss why adult-beverage brands need messages so clear that distributors and salespeople can repeat them without confusion. If a sales rep can't explain your brand accurately, your messaging needs work. Complicated language kills distribution.

Can the distributor repeat your message? Again, it all comes down to making your message so crystal tight that people can repeat it in their own words. And I have thought I was tight until you try to describe it to a sales guy and then they're like, you find yourself tripping over yourself. And I'm like, I gotta go back to the drawing board.
Yeah, can the distributor repeat your message is probably the single most important thing we've said in the adult beverage business today. Because we have all these messages and sometimes we overcomplicate it as brand and brand owners.
Yeah.
They can't repeat it. The average Joe going out there, or Mary, I mean, they literally have to be able to repeat it.
Yes. And get it wrong a little bit, but it'd still be good enough.