Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

Cheers to Change in the Beverage World! #beveragetrends

9 Nov 2024 · 1 min

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In this commentary, the speaker highlights three major 2024 beverage consumer trends backed by recent research. First, a 2024 IWSR report indicates that 63% of consumers now prioritize drink quality over brand prestige, seeking good products without premium pricing. Second, a Mintel study reveals that 42% of drinkers are actively experimenting with new flavors, expanding the market for innovative taste profiles. Third, a Nielsen survey shows that 70% of consumers are willing to pay a premium for eco‑friendly beverages, underscoring the growing importance of sustainability. The speaker reinforces these points with a Robert Mondavi quote, framing the beverage journey as one that should respect the earth. Overall, the message is that modern drinkers want beverages that taste great, offer novel experiences, and align with environmental values.

Chapters

I had a deep thought— people are getting a lot smarter about what they're spending. A 2024 IWSR report shows that 63% of us care more about quality than brand names now, which is pretty telling. We want good drinks without the hefty price tag. Then there's the exciting part— lots of folks are experimenting with flavors. Mintel found that 42% of drinkers are trying new tastes, which opens up a whole new world of options. And we can't forget about sustainability. A Nielsen study from 2024 says 70% of consumers are willing to pay more for eco-friendly products. As Robert Mondavi put it, wine is a journey, and the best journey is one that respects the earth. These trends really show that we're looking for drinks that not only taste good but also mean something to us.