Low-alcohol drinks are trending but still a tiny slice of sales. Bars shouldn't abandon their core full-strength menu to chase the trend. The move is to offer both, not pick one.
Everyone's talking about no and low alcohol, and they should be. Guests want options. Moderation matters. Choice matters. But here's the reality from the street. No and low is still a small slice of volume. Most revenue is still coming from full-strength drinks. The mistake isn't building NA, it's neglecting the core while you do. This isn't either or, it's both and. That's how menus actually work.
He Sold Pickle Shots Out Of His Trunk. Now He Runs The Co-Packer That Won't Bury You In MOQs.
What market do you think gets overlooked most? #Toronto #BrandStrategy #Marketing
