Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

Consumer Analytics #marketing #business #consumer #podcast

6 Jul 2025 · 1 min

Watch on YouTube

1:01

In this brief podcast excerpt, Speaker A asks how a single‑person brand can leverage the Promolytics platform. Speaker B illustrates a concrete scenario: a new tequila brand launching across five cities uses tasting events where attendees scan QR codes. The QR codes prompt a short questionnaire or video submission, allowing Promolytics to collect real‑time consumer data, including geographic location and personal responses. This data feed enables the brand owner to understand where consumers are, their demographics, and their reactions, turning a small‑scale launch into a data‑rich marketing operation.

Chapters

The question is, you know, if you could paint me a picture of how like a single person brand or brand owner might be able to make use of Promolytics.
Right, right. So imagine you're a tequila brand and you're launching a new product. And through that tasting that you were talking about, you're in 5 cities and what you do is you create or you take Your information that you're trying to gather through and your campaign. And say on the tasting, you add a QR code with a couple questions or maybe a video. Right. And the consumer scans that QR code and we start gathering that data from there. So The QR code gets geographic location, it tells you the information on the consumer, the way the consumer