Diageo's annual report mentions RTD drinks 50 times this year versus 9 last year, signaling a shift away from premiumization. Bud Light and craft beer are declining while Michelob gains ground. A Memphis train robbery of non-alcoholic Chardonnay highlights zero-proof wine's growing market relevance.
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Diageo's annual report is out. RTD appears 50 times. Last year, only 9. And premiumization, the strategy of the last decade, just 6. That is a company changing its religion in public. Meanwhile, beer, Bud Light, and craft are all down significantly. But Michelob is up. Michelob. In Memphis, 3 guys robbed a freight train. They took toys, clothing, And 2 cases of non-alcoholic Chardonnay. 15 years in prison for zero-proof wine. I think the category has officially arrived. My take: strategic pivots hide in a company's vocabulary long before they hit the balance sheet. Watch the word count. Is your brand speaking the language of next year? See you next time.
This is the beverage business unfiltered. 3-tier. Go out at night and add your vodka to it and enjoy it like the farmers. Resets. Price increases and that one distributor.
So that's how we're kind of getting into a lot of bars and restaurants too, because—
Hosted by people who actually carried the bag.
All of our new licensing done this year for festivals.
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