Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

Do you know Vision and Mission #strategy #vision #mission

16 Aug 2025 · 1 min

Watch on YouTube

1:19

In this brief walk‑and‑talk, the speaker reflects on a friend's post about vision, mission, and strategy and shares his own mental model. He frames vision as the ultimate destination—where you want to end up in life, business, or branding. Mission is described as the map that guides daily actions toward that destination. The "whats" are the tactics—specific actions activated to move along the map. Finally, the "how" represents strategy—the overarching approach that enables the tactics to be executed effectively. The monologue emphasizes the logical sequence: define where you want to go (vision), chart the route (mission), choose the steps (tactics), and decide the method of execution (strategy).

Chapters

Good morning, everybody. As I walk and talk, I had a deep thought, and it was created because of my friend Vern did a post about vision, mission, and strategy. And I just wanted to share with you what that is for me and how I look at it. If you don't know where you're going, how are you gonna get there is the question, right? That's the destination. So once you determine where you're going, that's where you want to arrive at, at the end of all the things you do, be it in life or business or building a brand, whatever it may be. The mission is the map that you've developed that you're going to actually implement every day in order to get to your destination. The whats that you put in play, those are the tactics that you're going to actually activate to actually move you down the path along your journey. And then finally, The how? That's the strategies that you put in play in order to actually activate those whats, to actually move down the map and take that journey. Anyway, that's how I look at vision, mission, and strategy. Have a wonderful day, everybody.