Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

DrinkUp Podcast. #beverage #podcast

23 Aug 2026 · 2 min

Watch on YouTube

1:41

In this episode of the Drink Up Podcast, the hosts discuss the importance of persistence in the CPG industry, emphasizing that success comes from choosing a product that resonates personally and can be built into a compelling brand story with its own culture and identity, rather than merely chasing market trends. They highlight the principle "persistence beats resistance" and advise entrepreneurs to ride the wave of their chosen brand until it peaks. The segment also promotes the podcast’s wide distribution across platforms (Spotify, Apple Podcasts, YouTube, Amazon Music, iHeart, Substack) and lists several sponsors and partners—Alias Advising, Adam Smith, Decade Inside Beverage Operations, Beverage Broker Network, Freebird/Southern Spring Water, On the Rocks Advisors, and Bev Assets—underscoring the collaborative ecosystem supporting the show. The tone is informal, enthusiastic, and promotional, aiming to inspire listeners while encouraging them to subscribe, share, and support the partners.

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You said from back in your ad days, you know, after being a rock star and before being a beverage owner in your advertising days, you said persistence beats resistance.
Yes.
And I'm taking your quote, but I wanted to make sure it got said because I think, again, like we were talking about before we get on, I think a lot of times, especially in CPG, people assume that if you're going to start something, whatever you start, like you have to pick the brand or the product or the functionality or whatever that hits whatever's peaking at the moment. And what the reality is, is you have to pick what resonates with you and that you can tell a story about and that has a culture and an identity to it. and then be able to ride the wave until it peaks. Right. Right. And those are 2 very different scenarios, but that's the story you just fucking told. And I love, I, you're one of the coolest motherfuckers I know. And I love hearing that you're getting into places because you've had this coming for so long.
Thanks for listening. Drink Up runs on these partners, Alias Advising, Adam Smith, A Decade Inside Beverage Operations, the Beverage Broker Network, brokers, brands, and distributors in one place. Freebird, Southern Spring Water from the Blue Ridge Mountains. On the Rocks Advisors, 50 years of operators who have done the work. And Bev Assets for brands tired of the old sales playbook. That one's mine. Subscribe, share it with somebody in the trade, and go support these partners.