Beverage entrepreneurs should pitch directly to store owners and managers who decide what gets stocked. Personal tastings and your brand story matter more than broad marketing when you're fighting for shelf space.
this all the time, is get in the market and go to where the decision maker is because they are the gatekeeper to the consumer and go meet with them in those liquor stores, those grocery stores that actually sell liquor, wine, and beer, and actually demonstrate and taste them on your product. Tell your story to them and why that product should be important to them and why they should share that product with their consumer. Meet with that decision maker, that founder, a store manager, anyone that's going to touch your brand, that's going to be the gatekeeper and talk to that consumer is actually going to help you win.
He Sold Pickle Shots Out Of His Trunk. Now He Runs The Co-Packer That Won't Bury You In MOQs.
What market do you think gets overlooked most? #Toronto #BrandStrategy #Marketing
