Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

Masterclass in Brand Building #masterclass #brandbuilding #distribution #winner

19 Oct 2025 · 1 min

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1:23

Adam tells Nico that blaming winter for slow sales is a mistake. Bars stay warm and packed in cold months, so there's money to make on-premise if you show up. Brand building means staying present year-round, not following customers to Florida.

Chapters

Adam gave Nico a masterclass in brand building. It started simple. Adam asked, where you at? Nico said, New Jersey. Adam nodded. How many doors you in? 165. How many doors are available in New Jersey? 1,700. Adam looked at him. Then why are you here? Because it's seasonal. In New Jersey, my brand slows down when it gets cold. A lot of people head to Florida in the winter. Adam leaned back and smiled. Do you sell on-premise? No. Adam didn't miss a beat. Sell on-premise in the winter. because it's always sunny and 70 inside a bar. Niko just sat there, thinking. That was the moment it clicked. Brand building isn't about chasing what's convenient. It's about showing up in every season, finding new ways to stay relevant, and never blaming the weather for slow sales. That day, Adam didn't give a lecture. He gave a mindset, a masterclass in building a brand.