A booth at a trade show works like speed dating: position yourself right and people come to you instead of you chasing them around with a name tag. Speaker B ran a successful booth at Caesars Palace in Las Vegas and wants help staffing the next one.
So people can come to you.
Yeah. So, so it's like speed date actually, because I'm like speed dating. What I've experienced is when you stand behind a booth, people come to you and then they start asking questions. They drop, they say, what are you? What are you about? And you, it's versus just showing up in a room, you know, with a name tag on. So I convinced my partners, I'm like, the best money we can invest is to have this booth because they will come to us and we will open up business that way. Because I did it just recently. It's at Caesars Palace in Las Vegas. Awesome. You want me to come with you and work it? You can come, man. You're always welcome, man. You know that for sure. Well, no, no, that's not, that's not what I asked.
I said, do you want me to come and work it for you? I didn't say welcome. That's an invite for me to come hang out. I come there, it's like, because here's what I would do. Do you know who's going to the event in advance?
Every wine wholesaler in North America. And yeah, we know people that'll be there. Yes.