Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

November and December #beverages

1 Nov 2024 · 1 min

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Samuel Anderson breaks down why November and December matter for beverage brands: the two months drive 30% of annual sales. Craft beer sales jump 25%, and 40% of consumers seek seasonal drinks like pumpkin-spice lattes and spiced wines. Brands win by hosting pop-up bars and cocktail classes that create memorable experiences.

Chapters

November and December are a total game-changer for the beverage industry, accounting for nearly 30% of annual sales. Think about it— pumpkin spice lattes, festive craft beers, and spiced wines fill our cups as we gather with friends and family. Craft beer sales alone can jump by 25% during these months, and around 40% of consumers are eager to try new seasonal drinks. Jancis Robinson once said, wine is the most healthful and most hygienic of beverages. Reminding us that even during the holidays, people are looking for quality. With holiday pop-up bars and cocktail classes, brands that embrace creativity and community will really stand out. It's not just about selling a drink; it's about creating memorable experiences. Cheers to a successful holiday season!