Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

Relationships matter. #beverages #mixologist #brandstrategy

19 Oct 2024 · 1 min

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0:46

A mixologist explains how too many beverage brands have given distributors the power to pick winners. Brands need tight operations to impress them, and sometimes a rejection just means the distributor already stocks five similar products. The fit matters more than quality.

Chapters

There's so many brands now that it has empowered distributors, especially when selecting through smaller brands to be a little bit more demanding. You know, and I tell brands this, it's a good thing because if you have your stuff together, it's a higher bar to hit. But if you hit it, you're gonna stand out more because so many of the brands don't have that. And it's not, it's one of the things with some of the brands I've started to work with now on the consulting side, it's one of the things I've told 'em where we're gonna feel out the relationship and it may just be the, not be the right fit. It's no knock on your brand. It's just maybe not the right fit. Maybe they've got 7 massive RTD brands and they just don't have a space to allocate, you know, attention to yours. We can still do well. We can find another relationship. So I think just having that empowerment to know that it's, it's not necessarily a brand issue.