Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

riverside coca cola's 24 month expansion drink up podcast st

30 May 2026 · 1 min

Watch on YouTube

1:08

A Coca-Cola employee tracks how the company's major distributors expanded dramatically in two years. Southern acquired beer distributors across multiple states. Martinetti, confined to two states for three generations, became the third-largest distributor. Breakthrough and Reyes entered California, Hawaii, and ten additional states.

Chapters

You know, you, that's, you know, Coca-Cola's Coca-Cola because they continue to win. Do they win every time? No, but they win more than they lose. And so what's— That's true. I work for the Coca-Cola Company. Yeah. But, you know, Sam, the last 24 months in our business, 24 months ago, Southern had a, what, 40, 42-state footprint, zero beer partnerships. RNDC was what, almost 40 states? Breakthrough was mid-high teens, et cetera. And Reyes was a beer company. Yeah. Flash forward to July of this year, or latest January of '27, RNDC is going to be renamed to NDC. They're going to have between 2 and 4 markets. Southern's bought a handful of beer distributors and they're not done yet. Martinetti bought Control States. For 3 generations, they were in 2 states. Now they're going to be the 3rd largest distributor. Breakthrough went into California. Reyes got into California, Hawaii, and now 10 more states. And in 24 months, Sam.