Scale doesn’t matter if you can’t execute. #business #win #distribution

RNDC New York just sold key distribution rights to Manhattan Beer and Beverage after the short-lived Apici joint venture unraveled. Here's the part nobody's saying out loud: this isn't just another wholesaler shakeup. It's a warning that scale without execution is no longer enough in wine and spirits distribution. Suppliers are going to start asking a harder question: who can actually service the market, not just own the territory? Watch supplier movement in New York over the next 90 days— that's the real signal. For founders and operators, distribution strategy can't be built on logo value alone. My take: you need proof of focus, coverage, execution, and account-level pull-through. Closing thought: challenge yourself to audit your distribution partnerships this quarter. See you tomorrow.