Brands lose buyers in the first ten seconds because they can't clearly say what the product is, why it matters, and whether it sells. If a buyer has to figure out the value proposition, they walk. Simplify the pitch before you pitch.
Welcome to the Drink Up Podcast Daily Industry Brief. I see this constantly. Brand walks into a bar or store and within 10 seconds the buyer's already checked out. Not because they're rude, but because they're busy and the brand can't clearly answer what it is, why it matters, and if it's gonna sell. If I have to figure it out, I'm not buying it. This isn't a product problem, it's a clarity problem. If you can't explain it fast, you can't sell it. Period. My take? Simplify your pitch before you walk through that door. Stay clear out there.
He Sold Pickle Shots Out Of His Trunk. Now He Runs The Co-Packer That Won't Bury You In MOQs.
What market do you think gets overlooked most? #Toronto #BrandStrategy #Marketing
