Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

Slow and Steady Wins the Race #winning #beverage #patience

20 Oct 2025 · 1 min

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1:23

In this motivational monologue, the speaker shares a brand‑building philosophy for beverage companies that favors a slow, steady, and focused approach over hype‑driven rapid launches. He cites personal anecdotes—rejecting a pitch from BuzzBalls, advising the VP of Sales at Tito’s to hold just one meeting a year and build his own team, and meeting Adam from Carbless—illustrating how each followed a “tortoise” playbook: building one community, one account, one shelf, and one pour at a time. The speaker contrasts the “hare” (loud, fast, hype‑centric) with the “tortoise” (consistent, belief‑building) and argues that the long‑term, patient strategy leads to lasting success, as evidenced by Carbless already moving toward 10 million cases before even going public. The core message is that slow is not lazy; it is a sustainable path to lasting brand equity.

Chapters

I still laugh thinking about it. I was the guy who told BuzzBalls, nah, not for me. And I told Tito's VP of Sales he could have one meeting a year, and if he really wanted to build a brand, he should hire his own team. And guess what? He did. Look at him now. I just met Adam from Carbless. Same playbook. Slower and smarter. He built one community at a time, then the next. Not even in public yet, and already pushing 10 million cases. It's the tortoise and the hare all over again. The hare sprinted off, loud, fast, full of hype. The tortoise kept showing up while the hare was posting. The tortoise was winning. These are my tortoise heroes. Steady, focused, unshakable. They didn't chase noise. They built belief. One account, one shelf, one pour at a time. Slow isn't lazy. It's lasting. And the long game always wins.