Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

Stop talking to yourself. #beverages #brandmarketing #winning

26 Nov 2024 · 1 min

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In this brief dialogue, Speaker A highlights how businesses in the bar and restaurant sector often become insulated, talking only to themselves and losing sight of rapidly evolving consumer preferences—particularly the growing demand for non‑alcoholic (NA) options. Speaker A notes that many urban venues still lack NA offerings, indicating a market gap. Speaker B adds that many operators cling to static playbooks—fixed menus, repeatable drink selections, and annual business plans—assuming past success will continue, which can leave them behind as the market shifts. Together, they underscore the risk of relying on outdated routines and the need for brands to stay attuned to changing consumer demands.

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industry where everybody's talking to themselves, talking to each other, and it's easy to lose sight of how the consumer's evolving, what they're looking for. I've honestly seen it with bars and restaurants too. The amount of bars and restaurants in cities that don't have an NA option is wild. And I think just so you're running a business, you're running whether it's a restaurant, a brand, and you get so involved in the day-to-day of that, that you, you know, just lose sight of how the market's evolving and how the consumers', you know, demands are evolving. And I think it's happening so quickly now that it's easy to get behind.
Yeah, I think everybody gets— they get like a playbook, right? And they rinse and repeat that playbook, be it a restaurant. I have a menu. This menu is working for me. This is how, you know, I know what I need to cook for the day. I know what type of drinks people are purchasing off my bar, or I have this, you know, annual business plan, which you always talk about. And this worked every year, so why wouldn't it work again, right?