Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

The biggest threat to your beverage brand isn’t your competition. #dog #business #food #freight

28 Jun 2026 · 1 min

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In a brief, informal monologue, Speaker A recounts a conversation with his father who, after watching a news segment about port strikes, fuel shortages, weather disruptions, and shipping delays, warns that these supply‑chain issues will hurt beverage brands. Speaker A reacts skeptically, asks to move on to dinner, and then hears his father elaborate on "landed costs"—a term the speaker admits he doesn't understand. The speaker humorously suggests that if trucks are causing stress, perhaps barking at them (a joke about his dog's behavior) could solve the problem. The tone mixes concern about logistics with light‑hearted sarcasm.

Dad, you watched the news for 20 minutes. Ports, strikes, fuel, weather, shipping delays. You looked at me and said, this is going to hurt beverage brands. I looked at you and said, that's crazy. Now can we discuss dinner? Then you started talking about landed costs. I don't know who landed. I don't know what it cost. But judging by your face, somebody's in trouble. Also, if trucks are causing this much stress, have you tried barking at them? Works on literally everything else.