In beverages, most brands obsess over getting people to buy once. The second purchase is what matters. If your product can't convert first-time buyers into repeat customers, distribution and shelf space won't save you.
Industry Brief, where we break down what's happening in the beverage business and what it actually means for brands, distributors, and operators. If your product isn't selling, it's not the distributor, it's not the store, and it's not even the price most of the time. It's that nobody cares enough to buy it twice. First purchase is marketing, second purchase is truth, and most brands never make it to the second one. My take: We often obsess over the top of funnel, getting that first trial, but But in the beverage business, if you don't have a recurring buyer, you don't have a business. You're just renting shelf space. So here's my challenge: audit your post-purchase experience. Is the liquid good enough? Does the brand story stick? Let's get to the truth. See you tomorrow.
He Sold Pickle Shots Out Of His Trunk. Now He Runs The Co-Packer That Won't Bury You In MOQs.
What market do you think gets overlooked most? #Toronto #BrandStrategy #Marketing
