The wine industry needs to wake up. #beverages #mixologymastery #businessstrategy #wineandspirits

Sippers, as I sit here, I had a deep thought. The wine industry really needs to wake up. According to Nielsen and Wine Intelligence, in 2024, Millennials and Gen Z make up nearly 50% of consumers, and they want lower alcohol organic options. Did you know 70% of them will pay more for eco-friendly wines? If we keep talking to ourselves, we'll miss the boat. One thing to consider is how we can create unique experiences around these offerings to draw them in. As George Burns said, you can't help getting older, but you don't have to get old. Let's not get old in our approach, sippers. It's time to engage with these groups, innovate, and give them what they want. The outcome? A thriving wine culture that resonates with the next generation. Together, we are invisible no more.