A founder critiques alcohol brands that rely on packaging and social media without pushing the product at the point of sale. Real growth requires patience and direct promotion where customers actually buy. Steady effort wins.
Nobody posts this part. The text that came in after said, sold 3 vodka and 1 bourbon. 4 bottles, 3 hours. That is not a bad night. That is the job. Packaging gets you noticed. Social gets you seen. Neither one sells a bottle. If nobody is standing at the point of purchase talking about your brand, putting the liquid on somebody's lips, your brand just sits. One account at a time, one consumer at a time. It This brand is going to make it. Not because the label is pretty, because the founder is patient and he knows what it costs. Signed, a tortoise.
He Sold Pickle Shots Out Of His Trunk. Now He Runs The Co-Packer That Won't Bury You In MOQs.
What market do you think gets overlooked most? #Toronto #BrandStrategy #Marketing
