Getting your product into stores feels like winning, but it's actually a test. Without real consumer demand, products sit unsold and get pulled from shelves. Build demand first so retailers come to you, not the other way around.
Chapters
Getting into distribution is where most brands think they've made it. You get that first purchase order, and it feels like you've won. But the truth? Distribution is actually where most brands go to die. It's the ultimate reality check. They celebrate the shelf placement. They post the photo on Instagram. They tell everyone they've finally arrived. But then— silence. Nothing's moving. No reorders. Zero velocity on the shelf. Because here's the reality check: distribution doesn't build your brand; it exposes it. It reveals if anyone actually cares about what you're selling once the hype dies down. If you're not creating consumer pull, you're not a business; you're just taking up expensive shelf space. And trust me, retailers don't have patience. You're just waiting for that discontinued notice. Stop chasing placement and start chasing demand. Build the brand first, then the shelf will follow. When customers are walking into stores asking for you by name, that's when you've actually made it. Follow if you're building a brand and want it to actually sell. Let's get to work.
