Samuel AndersonManaging Partner, BevAssets, LLC · Just Pick Up The Phone 📞 | Joy 🦋 | Empowering individuals through meaningful connections, one person at a time.

Working with wholesalers. #beverages #mixologist #cocktail #rumdrinks #mixology #business

11 Aug 2024 · 1 min

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The speaker outlines a concise guide for beverage or consumer‑goods brands on how to effectively work with wholesalers. Key points include understanding what wholesalers prioritize—product availability, pickup logistics, the brand’s financial stability, and competitive landscape. The speaker stresses the importance of meeting wholesalers’ margin expectations while keeping pricing competitive and profitable, and suggests offering custom packaging or bulk‑discount options. Open communication about inventory and shipping, plus relationship‑building tactics such as trade‑show presence and regular check‑ins, are highlighted. Creating exclusive products for top partners and simplifying the ordering process are presented as additional growth levers. The overall message is to treat wholesalers as partners to drive mutual success and brand growth.

Chapters

When working with wholesalers, it's crucial to understand their priorities. They need to know if your product is available and how to pick it up, see that your business is financially stable, and assess the competition. Remember, wholesalers want to profit from your brand, so be aware of their margin requirements. Keep your pricing competitive while ensuring profitability and offer flexibility with custom packaging or bulk discounts. Communicate openly about inventory and shipping, and build relationships through trade shows and regular check-ins. Creating exclusive products for top wholesalers and simplifying the ordering process can also help. Treat wholesalers as partners, and you'll drive your success and growth.