How to Build a Monthly Workshop Funnel in GoHighLevel

Maxime Warnault builds a complete monthly workshop funnel in GoHighLevel, from a registration page with countdown timer through checkout, confirmation, and expired pages. He sets up Stripe payments, automated reminder emails at 24 hours, 2 hours, and 15 minutes before the event, and a separate replay delivery workflow with its own pricing.
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In this video, I'm going to show you how to create a workshop funnel inside of go high level that you can run every single month with literally step by step, how to build each page in GOI Levels builder and how to build the automation and everything step by step. So check it out. So for example, you want to create a workshop on, oh, you use AI in your business. You can use this funnel to promote a low ticket workshop every single month to run to your email list, to your social media, to get a few sales and try to upsell them into your Iticket program. So without further ado, let's go ahead and do that. So what we're gonna do is we're gonna go to goi level, we're gonna go to sites, create a new funnel from blank and we're going to call it the workshop funnel. We're going to create it and what I'm going to do is I'm going to model this workshop funnel from Takimua because I think the layout is really, really nice. So you have the information on the left, the video and then you have the registration on the right. Then it's going to lead to a sales page where you have the information on the left and checkout on the right. Then he has a, an application. So what type of business are you. And then he has a thank you page. Okay. With the link to add to your calendar. Okay, so let's go ahead and do that. We're going to create the pages. So number one registration page. So we're going to do the registration. So we're going to add. So we're going to create from blank and what I'm going to do here is so add a full width section, add a row and we're going to add a logo at the top. So we're going to add an image and this image. Generally what I do is I use the logo of the. So let's, let's go ahead and find. So generally what I do. Let me just save this and we're going to go back and when you go to settings in your business profile, you're going to have a logo in here. I don't have any right now. So what I'm going to do is just copy this image address. We're going to go back and edit and we're going to use this image address in here. Okay, so next up we have a title. Okay. So we need to have. So here workshop starts in and we're gonna do three dots. What I want to do as well is make sure that this page is laid out the way I want. So I like to have like a. We can keep the background white. I generally like to have a very light background. Like this. Yep. Perfect. And the workshop starts in. Perfect. And then what I want to do is create a countdown. So what we need to do is just go back, go to marketing countdown timer and let's just remove this one. And we're going to create a new timer and we're going to call it the. So first let's select. I like this one. Okay. Continue with this template fixed. We're going to say this is workshop is going to happen on the 17th at 6. So that's 6am we're going to say 18. So. So 6pm Confirm. And the time zone is going to be Europe Madrid. Okay. So we can put this after. We can change it later. So the counter font we can keep in inter corner radius. So we're going to do bug black. This is going to be like this. Like this. And the background color is going to be white. Okay, so we're going to save this and we're going to name it the workshop Timer save. And basically when we go back to the funnel now to the workshop funnel, we can add this on the page. So let me just add a new element. And here on the left you have countdown timer. And boom. Just like that we have the countdown timer. Okay, so I need to change the background as well to be gray. Actually, I think what I want to do is put this in black. Yeah, we're going to do that. So background black. I'm going to change the logo to be upload. Okay, Logo. You can use SVG as well. I like svg because this way it's not the right one. It's fine. I'm just going to upload this png. All right, so we have this. Then this color needs to be white. Bod color. White. The workshop starts in. And then we will reverse these colors. So because this is black, we need to turn the timer around. So workshop timer styling. The background needs to be black. Perfect. And now this is going to be white. This is going to be white. Circle animation color. This is going to be white. I don't know if I like this at all. Let's just do the reverse. Boom, boom, boom. And then the cedar curl is going to be white. No, that doesn't work. Counter. Yeah. And circle label color. We're going to put white as well. Yeah, I like it. Okay, let's just move forward. Doesn't matter. It's Just a color. So workshop funnel, let's go back here. So now we have the beginning created in here. So we have the workshop starts in seven hours. And then what we need to do is to add a new full width. We're gonna turn this into a two column row. We're gonna have the video and then we're going to have the register now. Okay, so let's go ahead and add the video in here. So this is where we're gonna add the video and then here we're going to add a new form that we need to create. So let's just save this and we're going to go into sites form and then we're going to create. I think I want to use this one because it's going to be very similar. Yep. So we're going to do duplicate and we're going to do workshop form. So what I want. So the master class form has no background. What I want for this one is actually to have a background so we can have like this slight shadow around. So we are going to go to the styles and options and where is this background? We're going to do this in white and we're going to do advanced shadow. I just want the shadow to be everywhere, spread 1, 2. And we're going to do like this corner radius. Yep. Better when it's not too much. I think I want to add a little bit more spacing on each side. So where do we do this? 20, 20. And what I want is to have a register now here at the top we're going to use Poppins. So we're going to put this in 30, we're going to put this in 700. So this is the font size and this is the boldness of the font. So register now. Looking good to me. And then we're going to change this to save my seat. We're going to save this. And now we have the workshop form ready to go on the funnel. So let's go back to funnels Workshop panel edit. And now we can select the form to be the workshop for now. Okay, what I like to do on this is you can see as the more content you add on here, the more it's going to go down. So the pink one is the column. So we have two columns here. As you can see, both of them are pink. The blue one is the row and the green one is the section. So if we look here, you can add a section which, which is full width, width, wide, medium small. Then you have the row which is the columns basically and the row is blue and the columns are pink. So you can have multiple up to six columns. And then you have the different elements in orange that go into the different columns. Okay, Just want to show you how it works. And then when we go to the pink here and the content spacing, I like to put everything to left so it stays at the top. Regardless of how much content we have. What we're gonna do now is actually as we scroll, as you can see on this page, we want to keep this on the right. Okay, so let me just add more stuff here and then we can do that. So here we're going to remove this. So it just. It is at the same line. Then we're going to add a solid line. We're going to do left. We're gonna remove this here. We're gonna remove this here. Yes, there. Okay, so Live workshop. One thing we can do as well is the typography. I like to have Poppins for my headline and I like to have Montserrat or Roboto for my text. Okay, so let's just put this in here, the text color. We're going to use. Dark. We're gonna call it. So it's not black, but it's dark. And we're gonna use the same for this. And I would need to change. Let's just keep it black. Let's keep it simple. All right, so, live workshop. So then we have the title of the workshop. So we're going to add a headline and style. We need to put it to the left. So we're going to do the headline. Of your workshop. And he's using a trademark. Generally what I want, trademark symbol. I just come here and I copy this one. I think it's. Or we can see the title of your workshop. And then this, we want to put it much bigger, maybe title of your workshop. This is going to be bold. And then we have a quick introduction. So what I'm going to do is I'm going to ask ChatGPT to just write me a mockup for this. GPT. So please turn this text into a template again. Play it with brackets to fill for any workshop. Okay, perfect. So we have exactly what we need in here. So the title of your workshop. Let's just add this here. Big promise. Call to action. So now we're going to add a paragraph. And this is going to use the content font that we have here. We want to put it aligning to the left. And we want this to be at least, I think, 24, just so it's Easier to read. We want some spacing. And we're going to paste this in here. Big promise. Okay. It's because this is okay in this workshop. So this is what we're going to do. I'll show you. Result base statement. Please make it generic to any niche elf wealth relationships, not just make money. Okay. CTA button. Create transformation. Perfect. This is exactly what I wanted. All right, so let's go and do that. So. Perfect. So now we have. This. Here's what we're going to cover. So we can add a subtitle in here. 20 at the top, 20 at the bottom. And we're going to put it to the left. Of course, it's going to be bold. And then I'm just going to duplicate this because I already have the framing. Oh, no, actually, we need to use a bullet point. Bullet list in here. So once again, we're going to put this to 24. We're gonna choose an icon which is going to be a check, like this one. And we're going to put the color to green for the icon. Perfect. All right, so now we can do this. So we can do that. So every time there is a bullet point, I just hit enter and it adds. The whatever. Or we simplify. Okay. We turn this into weekly reason. Or to finally tap into core principle. Okay. Doesn't have to be perfect. Next, I'm going to have another headline in here. We use two. Okay, so here's what we're going to cover. So not this. It's probably this. We're going live on zoom. So instead of a check mark, now we want a location. And I'm going to add this pin right there. City and time zone. Okay. Date and time. Date and time. Date and time. Perfect. So city, time zone. Perfect. So now we have this. And we're going to have a text again. I think I want to turn this one going live on zoom. So this needs to be 30. Maybe. Maybe we can use the mic. Yep. Like this live workshop title of your workshop. We can put the color that we want in here. Actually, let's just keep it black. So this one is what we'll cover list. Maybe we change this to check to look more like it. Yep, perfect. We're going live on zoom. I think I want this to be just black. Yeah, perfect. And then finally. Can't make it live. Can't make it live. This is going to be 30. And we're going to duplicate this at. No worries. All right. Investment. So I'm going to duplicate this. Boom. Duplicate this. And we're going to do investment price. Let's say 100. I think we can remove this or maybe just add it on both sides. Let's do that. This is nice. This is nice. Let's just add it here. Perfect. Just add it here. Just like when everything is the same and it reads easily. And then we have bonuses. So let's just duplicate this thing down. Bonuses and then duplicate this thing. Oh, actually we need the this all the way to the bottom. Bonuses and then boom. Bonus number one. Bonus number two, three, four and five. Perfect. Then we need this. And we're gonna have a call to action. Boom. If you're ready to bigot. Com, just click the link below to join us. And we're gonna add a button. We're going to put the style to full width and we're going to say save my seed. And we're going to put this in 30. Do this in bold and right arrow. Perfect. Save my seat. Perfect. And this needs to lead. So this button is going to go to crawl to element and we're going to scroll to the second column. Yep, perfect. So now let's refresh, save this page and see what it looks like. So we have the workshop starts in and we have the countdown. We have the video live workshop, the title, but this part doesn't scroll. So what we need to do is a little bit of CSS and I'm going to show you exactly how to do that. So click on this form, go to styles and click on CSS selector and then custom css and you paste this. And I believe this is position sticky top zero pixel. I believe this is all we have to do in here. Let's see if it works. Nope. Okay, let me find how it works. Alright, so I have the code. Now we need to do to the entire column. So let's just go ahead and do that. We're gonna select the column, we're gonna copy this and then we're gonna paste this in here. And basically what it does here is it says the position needs to be sticky on the entire column. It's gonna start the scroll. Like it's gonna keep the form or the column at the top. And the height of the column is 800 pixels. So let's go ahead and save and see if it works. All right, so now if we scroll. There we go. It stays to the right and can't make it perfect. So now what we need to have is, as you can see, as a footer right here. So we're gonna do duplicate boom. And instead of having this, we're gonna add a three part column. We need to have the logo at the very bottom here. Then we have all rights reserved. So we're gonna do a paragraph. Let's just use. It doesn't need to be very big. So the color is going to be white. So what we can do here is the white one. Why is it not? Maybe it's this one. Copyright symbol. Okay, it's fine. All right, reserve. And this Instead of using 2025, what we can do is go to the custom values in here and then right now and we can select year. So this way it's always going to be updated to this here. And then what we can do is copy this and we can add an element in here which is going to be a text again. And then the color is going to be white. And we're going to do privacy policy and terms and conditions. I don't know why it's like this. Okay, there we go. All right, so let's make everything bold. And this. Don't know why it's acting like this. Privacy policy. We're gonna do privacy. We're gonna use in a new window and it's gonna work. And finally, terms, slash terms. New window save done. So now we have this as a link. And what we can do here is just put this in white. So the links are going to be there, but they are going to be white. Okay, so we can save this. Now what this is going to do is so we didn't select a page where this, this is going. So we're going to do go to the next step. And the next step is going to build the checkout page. So what I'm going to do is I'm going to clone this funnel, step in this funnel. So this way I don't have to recreate the entire thing from scratch. And all I have to do is just duplicate and then change the content in here. Okay, so this is going to be number two checkout page. This one is going to be checkout. One thing I want to mention. So registration page is perfect. And then we have checkout page in here. So we have the checkout at the step. And then we can add variations for a split test. So I like to always have a clean path in here. So next up we are going to create the checkout page. So we don't need this anymore. So we can keep it the same in here. I'm just going to simplify this. You'll get. We can keep all of this perfect. And instead of having this in here, we are going to have a checkout. Order, one step order. And I like to keep this simple. So what I'm going to do is. What does he say here? Purchase summary. Workshop with Taki. We're going to say register now. So hide company name. I like to keep this very simple. We're going to. Did we ask for the phone number? Yeah, we already asked. So we don't need this. We're going to hide the shipping and all we need is the payment. We don't need the. We don't need to enable cart pricing information. It's not a recurring product. We don't have coupon codes. Button colors is going to be green to keep it consistent and the style, we're going to put it to large. Extra large. Yep, Extra large works so it fits the same flat color perfect. So that's all we need to do. And now we have the checkout page created. So what we need actually to make this work. Because if I show you now, it is going to show us the page. But there is no product available. So what we need to do is actually one thing I want to show you as well. That's pretty cool. No, let's just do that first. So checkout page. What we need now is to actually add products to this page. And the products that are added to this page are automatically going to be added to these checkouts. But we don't have any product. So what we need to do is to go to payments products and create a new product. So we're going to say workshop. The price is going to be 100 and we can save and basically we have the workshop with a price of 100 and we can add this to the page. So let's go back to site. Workshop. Checkout page. Product. Add a product. And workshop at 100. Product name workshop. Perfect. Save. And now when I show you the page, it is going to allow us to see the product workshop at 100. There is no payment available because we did not integrate stripe or PayPal or anything like that. So please go ahead and do that. What I want. I don't like the way this looks. So I'm just going to remove it and I'm going to replace it with a sub headline. So this register now needs to go and we're going to do. Center save. Your seat. Complete order. Perfect. So let's save and let's look at what this looks like. Save your seat. Perfect. Great. So if we want what we want, what we can do is just add some arrows like this and this if you'll see it. Perfect. So people's attention is drawn here. Cool. So now what we need to do, if we wanted we could add this step, but that's going to vary based on your business. What I want to do is really have this thank you, thank you page. So that's what we're going to do. We're just going to have it a three step. So we're going to have number three thank you page. So three and we're going to call it the confirmation page. Confirmation. And we are almost done. So we're gonna edit this. And now what I want to have here is, is an order confirmation. So. We can do order confirmation. Product, blah blah blah, shipping detail we hide because we don't have any and over order heading, font subheading show total. Perfect. So I guess that's all we need. So what we can do. So the workshop starts in. Ok. And net workshop. We can say we can remove all of this. All of this. And we can say you're in for the live. So registration completed. And then we could add. What does he have on the thank you page this workshop to your calendar. So we could do something like this. I'm not sure how to do that. So there is a add event. Dot com I believe get your events on your calendar. So what you could do is use something like this. Add your calendar, share events and put it to your website. So this would be a tool that you could use. Share event codec RSVP5 usage period. What is the usage period? Is a monthly period that starts on the day when you create an account and reset. Okay, so you guys would have to look into this. I'm not quite sure all that works, but that would be a tool that you could actually use for easily sharing your events and putting them on to your website. That's one way you would do it and just embed the code in here. And basically all you would do it is add a code element and just paste the code that add event gave you to add the event to your to your website in here. And you would have the complete workshop funnel already done. And now what we can do is we can create if we want to an expired page. So let's go ahead and clone this. And what we can do is. Actually I'm going to. Do this because we want the checkout. So the way we want it is you've missed the last workshop, but if you register you can still get a copy of. So what we want is number four expired page and then expired. Expired page and that needs to be number four. Just making sure confirmation page. And then what we can do when the countdown expires, then we can redirect people to this page. So let's just edit this page. First and. Foremost, the workshop. How does it say oops, you've missed the live workshop? Limited bonuses. Okay. Underline we can use limited time only. Okay. So Live Workshop full name. So what we can do is. Live Workshop replay. Here's what you'll get. We're not going live. Investment 100 lifetime access. Perfect. So Live Workshop replay title of your workshop. Get the replay now and then save. So now we have the full funnel and we need to also add the product to this page because they need to be able to purchase it. So workshop at 100. And the last step we need to do is go back to marketing. Oops, I think there was an error. Please connect at least. Oh yeah. Okay. So marketing countdown timer. And now what we can do is active timer leads to. Okay, so we need to have let's say domain.com.com registration and expired leads to expired. So you would need to replace your domain name with the registration page. And when it expires you have people actually be able to get the replay on here. So let's just make sure that this works. If we go to the workshop funnel registration, this page is going to be registration and this page is going to be expired. So when the countdown timer in here expires then it is going to redirect to the expired page and people can purchase the product directly from there. So this is where they're going to be redirected and when they come here. Oops, you've missed the live workshop. But if you register you can still get a copy of the replay. Get the replay now and they can buy and if you connect Stripe, PayPal, whatever, they can purchase it right away. So that's it for this video. I just wanted to show you the funnel building process. Now what you can do is actually go into the automation. Let me just show you a few automations you would want to create. So we can go to. Where would we put this leads? We can create a. Let's just create a workshop folder. So five Workshop we're going to create a new automation. We can select a recipe, but let me show you the recipe. So import from a campaign replies to inbound WhatsApp what we would want for this is just get people back to the checkout page so we can start from scratch and we can say when someone. So the trigger is going to be a form submission and the form is the workshop form. So workshop form submitted we immediately send an email telling people subject and we can have if I can go back live workshop. So let's go back to ChatGPT going to go to Please write an email and SMS after someone register for the workshop to get them to the checkout page. Hi. Converting post registration. You're in one last step to confirm your spot. Perfect. Never need to reinvent the wheel with ChatGPT. Perfect. So let's just go ahead and do that. I like this one better. Preview text we don't have this. Please use Coilevel custom values. Oh no, it's not GHL attribution GHL custom values Just to show you guys how to use custom values merge fields is here. Please use GHL custom values listed here. So this way our email is completely written ready to go and we can have the workshop title the workshop date. Click here to complete the checkout. All right, sweet. So let's copy this and then we can replace you're officially registered. Can't wait to be dive. But before we dive in there's just one final step to confirm your seat and then look all the bonuses checkout and here you can add the link. Click here to complete the checkout. Boom. Full replay. This is a paid workshop and seats are limited. Confirm your spot. Now we can add the link and here we can do custom values. Account owner first name, Last name. So this is the owner of the account and email number one is done and sms we can do the same SMS you're in. Now confirm your seat. Perfect save and then workshop so we can do one workshop registration. Boom. And this way you just have to edit this email and people are going to receive the let's do after payment. Okay, let me show you how to do the after someone pay. So let's start from scratch to workshop purchase and we're going to do on purchase. So we need to do payments so payment received and we're going to need to select the global product is the workshop and then you can select the payment status is succeed success and if you have multiple prices then this is where you would select the price. So right now we only have one payment. So workshop. Paid. So we can say 100 workshop success and then we can send an email and we're gonna have this. Urn. Here's what's happens next body boom boom. You're officially in for the workshop title date location. Bonuses. Can't make it live. No problem. See you on the inside. I like it when it's spaced. Otherwise we'll see you on the inside. And once again I want to have the account owner first name and last name here. We'll see you inside the workshop. Boom, boom, boom. I guess what's happened next option. No, not your calendar link. Perfect. So we have this email now and then we have the sms. Boom, SMS paste. What's your email? Perfect. So and then we could use a reminder sequence, blah blah blah blah blah. But for now it's going to be good enough for this. So actually let me show you. I think it's gonna be pretty cool to show you. So let's go three workshop reminders. Okay, so what we're gonna do here is going to be pretty cool. Let's just create a reminder sequence 2 hour and 15 minutes before live. It's perfect. Three part reminder sequence. Okay, so we decided that the let's just go back and when someone purchase here we're going to actually add them to workflow. Add to a workflow and this is going to be workshop reminders. Workshop reminders, workflow save action. So now every time someone purchase they're going to be added automatically to this third reminder. And what we do here is set event start date. So we want to have a specific date and time and we choose I believe it was the 17 at 6pm so you would just put your 6pm here. You would just put the date of your workshop and it's going to create an event here at the at the date of your workshop. And then what we can do is we can automate 24 hours before so we can do a wait step and we're going to use event appointment time. So now we start, we set an event for this automation on the 17th at 6pm so we're going to wait to the event one day before and we're going to now send an email one day before which is going to be 24 hours left. Your workshop starts tomorrow. And boom boom. Just a quick reminder, your workshop starts tomorrow. We'll send you a link one hour before your bonus hours already. If you haven't checked them, here's where you can get them. And what I'm going to do is because I just find myself just always doing it. Account owner first name, Account owner last name. We're going to do this and we're going to ask ChatGPT to please always sign off with instead of. Perfect. So this way it's going to rewrite these emails for me and I will have this so we don't need to have it on the sms. So we're gonna do SMS and sms. Boom. Quick reminder. Tomorrow is the day we send you the link one hour before. Boom. And then two hours before. So what we can do is just copy. So this is wait one day before event. Copy all actions from here. And what we can do here is copy all actions from here. So this is going to be two hours before the event. So two hours before the event. And this one is going to be 15 minutes before the event. Okay, so we're live in two hours. Don't miss this. Boom. Boom. We can format this. We are live in two hours, your time zone. See you soon. And then the SMS. Done. And then we have the email for the two hour. We're about join here. Grab your seat. Workshop times. At least I think we can simplify this. Join here. Boom. Save and sms. Boom, boom, boom and save. And now we have the reminders to be added here. And we could also send the replay replay sequence. So you would create another or replay. Let's build replay sequence after. This. Is the replay sequence. Perfect? Is the replay sequence. Deliver the replay sequence. Reinforce value and bonuses within 24 hours. Create urgency. Okay. Okay. So what we can do, watch the replay, access your bonuses. I mean, you know the gist of this. But now what we can do is have the replay sequence. And if what we would do actually for the replay, I would create another price in the product in the workshop 100 and I would add another price replay at 100 one time. 100. So workshop and the replay. So now on the funnel on the workshop, instead of having the product here, I'm just going to remove this delete. We're going to have the replay instead. Workshop replay. We can say workshop replay. And now in the automation for the workshop when we create the workflow. Actually let me just duplicate this workflow and we're going to name it number four, Purchase the replay. We have to change this to replay. And then we will be able to send the link. This is not what this was intended for. So replay plus bonus access. This is just after the workshop if you want to send an email to all the people who registered. I think this is more like a newsletter thing, but this way you know how to do that. And when someone purchased the replay, now you can deliver the link to them as well. So that's it for this video. Let me know if you guys have any questions and I will see you in the next one. Peace.
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