I wanted $100K months but was building a prison, not a business

24 Jul 2025 · 1 min

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In this reflective YouTube monologue, Maxime Warnault explains how his pursuit of a $100,000‑per‑month revenue target led him to a model of 33 clients paying $3,000 each, which required 60‑hour work weeks, constant stress, and a loss of personal freedom. Realizing that his original motivation was not just money but peace, purpose, and freedom, he stepped back to reassess his goals. He rebuilt his business by shifting from selling his time to selling systems, working with fewer, higher‑quality clients, and prioritizing lifestyle, fun, and autonomy while still aiming for the same financial outcome. He ends with a call‑to‑action inviting viewers to comment if they’re ready to build a business that serves them.

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I was so focused on the revenue goal that I forgot why I started. So to get to 100k a month, I needed 33 clients that paid me $3,000 each. But managing 33 clients meant working 60 hour weeks, constant stress, and zero freedom. So that's when I stepped back and asked myself the question, what do I actually want when nobody is watching? And the answer was not just money, it was peace. Prof. And purpose. I wanted a business that served me, not one that enslaved me. So I rebuilt everything and started selling system instead of my time working with fewer but better clients and having more fun, more freedom, and more free time. So completely same goal but different lifestyle. So comment sts below if you're ready to build a business that serves you.