A coach explains why posting content doesn't sell: you need psychology. Make strangers aware of you, appeal to their fears (like feeling like a fraud), then prove you understand their world. This three-step sequence works on any platform because human nature doesn't change.
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Most coaches think that marketing is posting content and hoping someone buys. But that's not marketing. That's wishful thinking. Real marketing is psychology. It's moving strangers to three different stages. Know you like you and trust you. So first they need to discover that you exist. Then you need to speak to their deepest fears and frustrations, not just their dreams. Your because a struggling coach doesn't only want to hear about making six figures, they want to stop feeling like a fraud. And finally you need to prove that you understand their world better than they do. And this formula works everywhere. Ads, email, social post, even referrals. So because human psychology doesn't change based on the platform, it stays the same regardless. So when you nail this sequence, strangers becomes your biggest fans who can't wait to buy from you. So if you want to learn how to do this comment SOS to get my simple offer systems that turn strangers into buyers.