Why $2K Coaching Beats $97 Courses Every Time

11 Aug 2025 · 1 min

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1:13

Maxime Warnault argues high-ticket coaching at $2k beats $97 courses because coaches with small audiences make $20k-plus months selling a few seats, while those with huge followings stay broke selling cheap courses. Low-ticket offers cannibalize high-ticket sales and require complex systems that don't work for small audiences.

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Stop launching $97 courses when you could sell one $2000 coaching and make 20 times more with less clients. I see coaches with 50,000 followers launching $50 courses and wondering why they're broke. Meanwhile coaches with 500 followers are hitting 20k months with high ticket offers. So here's the truth. Low ticket cannibalize your iticket sales and especially when you have a small audience you need massive scale perfect ad complex backend systems to make low ticket work and most coaches just don't have that. So you need simplicity, focus and cash flow. One client at 2k beats 40 low ticket sales every single time you have better margin, deeper relationships and bigger transformation and I've tested this with over a thousand coaches and the one who stays focused on iticket until they eat a million dollars annually win every single time and the one who ch low ticket offers stay stuck. So if you want to make your offer feel like a no brainer to clients comment SOS below and I'll send you my specific offer GPT.