A coach hit $15k in one month, then dropped to $3k because Instagram's algorithm only showed her content to 5% of her 300 followers. She kept pitching the same people who'd already bought or said no. Maxime Warnault explains why coaches need fresh leads every day, not just a big launch.
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Six months ago, a client was celebrating her first 15k months. The coaching program she joined worked like magic. The launch formula was flawless, and she felt unstoppable. But a few months later, she hit a brick wall. 3k months, or sometimes even worse. She stared at her phone, scrolling through the same familiar faces liking her post. The same 300 followers she'd been talking to for months. She knew their names, their stories, even their coffee orders. But they already bought or already said no. So she launched again, crafting the perfect launch sequence. But she got crickets. So she tweaked her offer, thinking maybe the price is wrong. And still. Nothing. So she questioned everything. Her message, her worth, her ability as a coach. But the problem was not her skills, and it was not her offer. It was simply. Simply because she was shooting into an echo chamber. While she'd be perfecting her pitch to the same audience, Instagram was only showing her content to 5% of her followers anyways. So no new faces, no new conversations, and no new strangers were entering her world. She had mastered the art of selling to people who already knew her. Now she needed to master the art of being found by people who did not. And the most successful coaches I know have one thing in common. Fresh eyeballs flowing into their world every single day. So if you're ready to build a client acquisition system that brings qualified leads on a daily basis, comment sts below and I'll send you my client acquisition system.
