Why I Raised My Prices 5x and Made MORE Money

14 Jul 2025 · 1 min

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1:02

Maxime Warnault argues coaches price too low not from lack of skill but from targeting the wrong audience. Raising prices from $97 to $10,000 attracts committed clients who implement and get results. Ten clients at $10,000 beats one hundred at $1,000.

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You're not broke because you're bad at business. You're broke because you're selling to broke people. And I see coaches charging $97 for programs that they could be charging $5,000 for just because they think their audience cannot afford more. And meanwhile, some of my clients go from charging $200 to $10,000. And when you sell cheap, you attract cheap clients with them on more of your time, they complain more, and they get wor when you sell premium, you attract committed clients who value your expertise and actually implement what you teach. So the math is pretty simple. 10 clients at $10,000 is better than 100 clients at $1,000. You work less, you make more profit, and they get better results. So if you want to build an offer and a program that attracts high value clients, comment SOS below to get my simple offer system and stop competing.