Sparkle Unicorn Email Social Media Mistakes That Haunt You! #brokerlife #podcast #introducing

18 Aug 2025 · 1 min

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1:04

In this brief dialogue, two speakers discuss how past social media activity—such as risqué photos or party posts—and unprofessional email addresses can jeopardize a real‑estate professional’s credibility. Speaker B shares a concrete example of an agent using the email handle “sparkleunicorn63,” which he discovers is not a personal address but appears in the MLS, highlighting how such informal branding can reflect poorly when dealing with high‑value transactions. Both speakers stress the need for vigilance and careful curation of one’s digital footprint because online content is permanent and can resurface to harm reputation, especially in a brokerage setting where trust and professionalism are paramount.

And the other issue is, let's talk about the past. Somebody's past with what they posted on social media, risqué photos, parties. There's things that people have done and they're so free about putting it on social media that could come back to haunt you because the internet is forever. It never goes away.
Well, even the smallest thing in the world. I was dealing with an agent the other day who asked me to give them a call because they're talking about possibly wanting to join our brokerage, right? And I said, oh great, not a problem. I said, text me over your email address. And now this is an active agent, okay? Their email address was sparkleunicorn63. Okay. And I was like, oh well, that must be their personal one. So I went to the MLS real quick and looked them up, and no, it's not. It's not, you know.
Again, risqué topic. Yeah, yeah.
That's just someone that want— you want to sell their million-dollar house and you tell them to, to email you at sparkleunicorn63?
Like I think there's a— you have to be very, very careful, you know.