Shadd BoucherManaging Broker, RE/MAX Alliance Group · Managing Broker | Momentum Certified Success Coach | Licensed 24+ Years | Bold Thinker | Contributing Author | Tech Guru | Award Winning Canva Artist

Want to Win Without Ruffling Feathers? Use FORD.

20 Aug 2025 · 0 min

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0:26

Use FORD—Family, Occupation, Recreation, Dreams—to keep social media conversations safe and friendly. Avoid politics, religion, and sports, which tend to spark disagreement and hurt your relationships with clients and contacts.

I tell agents all the time, and sometimes I guess I have to take my own advice, but your social media and your process online should, should follow the acronym of FORD. Okay? Family, occupation, recreation, dreams. Yeah. That's it. No politics, no religion, no sports. Okay? None of that. Just family, occupation, recreation, dreams. Because none of that stuff is going to actually upset anyone. Right.

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