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$0 To $125M In 4 years?

Name: $0 To $125M In 4 years?
Uploaded: 2026-02-24T19:45:00+00:00
Duration: 1 min 2 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief interview, Peter recounts how Alan, a former software partner, advised him to abandon his struggling real‑estate lead‑generation agency and…

24 Feb 2026 · 1 min

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In this brief interview, Peter recounts how Alan, a former software partner, advised him to abandon his struggling real‑estate lead‑generation agency and focus directly on selling real estate. Peter followed the counsel, and over a period of four years, two months, and six days, he has sold approximately $125 million worth of property. Alan provides context about his own company, which offered white‑label social‑media marketing solutions to agencies, and explains that Peter’s lead‑generation business was flat for six months because realtors were not converting leads. Alan’s mentorship emphasized a decisive career shift while keeping the door open for Peter to return to software if desired. The exchange highlights the transformative impact of targeted advice and the importance of aligning skills with market demand.

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4 years, 2 months, and about 6 days you told me to stop running my real estate lead generation agency because I sucked at it. I took your advice. I listened. It was good advice because since that time I've sold about $125 million in real estate. Now, yeah.
So just to give context on this, when Alan was our software company. We served white label for, you know, social media marketing agencies. So Peter was helping realtors get leads to sell houses. I'd do like a call every week or whatever, and he would hop on and he'd be like, God, these realtors suck. They don't work their leads. And 6 months, he was basically flat with revenue. And so we had a little bit of a heart-to-heart moment where I was like, listen, man, it's been 6 months. Like, something has to change. And so why don't you just like actually get good at real estate? And then if you want to visit this back once you go crush it in real estate, this door will always be open because you still have the skills. That is the fool of the other side of— let's get emotional about it, but like, very cool, man. Very cool.