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How to Get Better Employees

Name: How to Get Better Employees
Uploaded: 2026-03-11T01:00:00+00:00
Duration: 28 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief segment of Shanli Liu’s YouTube talk, the speaker argues that the most qualified employees are typically already employed and therefore not…

11 Mar 2026 · 0 min

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0:28

In this brief segment of Shanli Liu’s YouTube talk, the speaker argues that the most qualified employees are typically already employed and therefore not reached by conventional job ads that only attract active job seekers. She points out that relying solely on ad responses causes employers to miss a large pool of passive talent who receive numerous inquiries themselves. To engage these candidates, Liu suggests that employers must create compelling offers by making the business and the specific role more attractive, thereby gaining leverage despite the candidate’s lack of immediate need to change jobs.

The best employees tend to always be employed. All of the people that you are getting in your business are only people who are responding to ads. You're actually missing out on all of the talent, and those people also have lots of job inquiries coming to them. So then how do you say, okay, well, I'm reaching out to you, but now I feel like I have no leverage? Well, you do if you have everything else behind you, which is what can I offer you? What can I do to make my business and the role you'd have here more attractive to you so that all of a sudden I get you to take a step towards me?