Shanli Liu breaks down all online content into three types: entertainment keeps you watching, education changes how you act, and edutainment does both. MrBeast is entertainment, Wahla is education. Creators can't control whether people watch for fun or to learn.
I see content in 3 buckets. On one extreme, you've got entertainment. The entire point of entertainment is to get people to watch. On the other side, you have education, where the point of education is to get someone to change what they do, right? If you try and teach someone how to answer a phone, the phone rings and they don't do something, and then after they watch you do something, they then change what they do when the phone rings the second time, they have learned. So the point is to change their behavior. If the video or the content does that, then you've succeeded at educating them. And lastly, you have edutainment, which has the point of both trying to teach and entertaining at the same time. You can make one thing that entertains some people, and then that same thing educates other people. I just wanna make this very clear that you don't control the audience. You make something and then education or entertainment occurs. Some creators might learn stuff from MrBeast's videos. Wow, I learned how to make videos. But the vast majority of people are entertained. They watch just to watch. On the other hand, Wahla, who's one of the number one educators on YouTube, he may entertain some enthusiasts around that subject, but mostly he educates students.
