A founder realizes his ego wanted to be the hero who closes the deal himself. Real impact comes from teaching others to sell, train, and run ads better than he could alone. Winning means his team's competence, not his own.
I had this kind of ego thing where I loved being the most valuable player, right? I love being able to come in and save the day, put the team on my back, and everyone's like, Rocky, Rocky, you know, whatever, right? But what a terrible thing to want if you want to have a business. It's one thing to be able to sell. It's another thing to be able to teach to sell. It's one thing to be able to train, another thing to be able to teach to train. One thing to be able to run ads, another thing to be able to teach people to run ads. And so before this, it was like, oh, they went 2 for 6 today. I could go in and close 5 out of 6. Okay, cool. Well, that means that you suck as a teacher, not that you're great as a sales guy. And so I had to shift my identity to being, I wanna be the best sales teacher, marketing teacher, operations teacher, right? And by doing that, it shifted how I saw what winning looked like.
