We don't know who the top merchants were in ancient Egypt, yet we obsess over being number one today. In a century, every current player will be gone and replaced. So the question becomes: number one at what, and for how long?
Who was the number one merchant in Egypt 5,000 years ago? No idea. Who was the number one merchant 2,000, 1,000 years ago? 200 years ago? No one knows. We have this idea that we're somehow going to become number one, but I'm like, at what? All the players on the board are going to get swapped in 100 years. All the players, the whole board gets wiped.
