$100M Money Models Live Launch

I'm Alex Hormozi and welcome to my $100 Million Money Models book launch event. And we're gonna try and break not one, but two world records together here live. So I've got the Guinness judges right here. Brittany, why don't you come on out? Brittany's gonna make sure that we check boxes and do the things to make this legit. Thank you so much, Brittany. We all thank you. So it's going to be a wild ride and you guys are going to want to buckle up because it's going to get exciting. Now, if you're anything like me, you know that businesses need money to grow. So I'm going to show you the art of getting more customers to spend more money in less time again and again. But I want to warn you, this isn't a promise you'll become rich, fabulous, or fabulously rich or get any other result. Everyone is different. Scaling your business, like everything else in life worth doing, involves risk. And most people do nothing at all, so your results will vary. So if you see text like this at the bottom of the screen, it's there to remind you of that fact. And that's why I make free content every day to help you, the entrepreneur, to scale your business and make your results as good as I reliably can. And in the spirit of that, this is the biggest free book launch event to help entrepreneurs and business owners I've ever put on. And maybe the biggest one in history. We'll see. But I'm no saint. I want to make money just like you, and I do all this so I can someday invest in your company and scale it. Because scaling companies like yours by installing new money models is how I make my money. Just to give you an idea, let me tell you something insane. I sold 3 companies I started as a kid, 2 of them at $46.2 million in an all-cash deal to American Pacific Group, And then I took that money and invested it in new companies, which I've since scaled under our holding company, Acquisition.com. For context, the businesses in Acquisition.com portfolio did in aggregate over $250 million in revenue in 2024. To give you an idea, if Acquisition.com were a publicly traded company today, it'd be in the top 15% of all 51,000 publicly traded companies when we use net income as a measuring stick. So me saying this may create envy in some, anger in others, skepticism in most, and confusion in old people, inspire a select few. And you, the entrepreneur, the business owner, are who I made these money models for. It's also why my wife and I made it our mission to make real business education accessible for everyone. Cool? Great. Now you're all caught up. But you're not here for my story. You're here to take the next step in yours. So here's what I'll show you today. How good money models get more customers to spend more money in less time over and over again. And when that happens, your business scales as fast as you can handle. That said, money models work for marketing agencies, online businesses, real estate, financial services, insurance, home services, local business, consumer services, automotive, healthcare, software, e-learning, e-commerce, and anything that sells stuff to anyone. And I know they work because of two inarguable truths. One, I know they work because I use them in our portfolio companies today, which include financial services, business services, consumer services, local businesses, software, e-commerce, and more. And two, no matter how complex a money model looks, there's only four types of stuff you can sell: software, information, services, and physical products. And money models work in all of them, which, if your business sells stuff, includes yours. So I've used money models my whole life. They got me to where I am. Everything I've accomplished, I have a money model to thank for it. So I know this works from experience and not theory. So I'm going to deliver for two types of people today. Number one, the up-and-coming entrepreneurs. You need to put on your oxygen mask and take care of yourself and your family first. I promise you I will help you get closer to that today for free, period. So you're gonna wanna stay until the end because I'm gonna deliver on that big time. You have my word. And then second, the business owners, the players, the moneymakers. I'm gonna make it in your best interest to help me help everyone else. And if you decide to join me, I'll show you how we can accomplish both our goals together. So here's what we're gonna cover in our short time together today. Number 1, what you're gonna get from being here. Number 2, what kills 82% of businesses, As much as I'd love to say it's lack of hard work, it's not that. Number 3, the one thing that makes a business impossible to kill. And number 4, how to apply it to your business today. So let's start with the first, what you're gonna get for being here. So let's start by addressing the elephant in the room. Am I really gonna give everyone here who's live a secret project I've been working on for 4 years that's better than an NFT and less than a Bitcoin? Yes. 1,000% yes. And every single person here live today will get one for free. But I can't tell you what it is yet. You'll have to stay and find out. But just so you know, it's legit. This is something that I will sell. And at the end of this livestream, I'll tell you how to get it for free. So watch out for that. Now to the main event. I'd never expect you to take my word for how powerful money models are. I want to prove it to you. So without further ado, $100 Million Money Models: How to Make Money. So let me explain. I'm a big believer in proof. Anyone can make promises, very few people have proof. And every book I've written to this point, I kept proof front and center. To do that, I make sure each of my books walks their talk. So they not only tell you what to do, but they also prove what amazing things can happen if you do it. For offers, I posted and ghosted. No fanfare, no launch, no nothing. But the book answered the question, what do I sell? Answer: offer so good people feel stupid saying no. It proved it could answer that question by demonstrating the concept it outlined, creating a grand slam offer. It had a rock bottom introductory price. It included a free course with higher quality stuff than most people's paid stuff with no strings attached, not even an opt-in, truly available to anyone and everyone.. It was high value. $100 million offers has what I describe as a high price-to-value discrepancy. In other words, you got way more than you paid for. So $100 million offers grew on word of mouth. Those are the actual sales. And 4 years later, it's still a bestseller across multiple categories. That's as of August 25th, with 26,000 5-star reviews, which today millions have watched, read, or listened to. All of this undeniable proof that the ideas, principles, and tactics work. And so after releasing that book in July of 2021, I immediately got to work on my next book to answer the next question. Who do I sell my offer to? Answer, leads, AKA the strangers who wanna buy your stuff. But there was a problem. I'd successfully advertised my whole life, but I just didn't have enough proof in modern-day social media. So I used the next 24 months for one thing, proof. Proof that the stuff that I show in $100 Million Leads actually works to get leads today in the real world, and it could work for you too. So I applied only the principles and tactics in $100 Million Leads to grow my audience from just a handful of customers and friends to over 5 million+ people. And so this is where I started on YouTube. This was 24 months later. That's where I started my podcast, is 24 months later. But the point is this: this massive growth resulted in 463,000 167 registrations for the Leads Launch and breaking the internet, all through direct application of the $100 Leads principles, proving you can use them to advertise anything to anyone at scale. And 2 years later, thanks to $100 Leads, I've gone from 5 million person audience to a 13+ person audience again. So I use all the principles in this book because they clearly still work. So not only did my own growth prove the book worked, but the mega launch made it undeniable. But something was still missing. Because even if you have the thing to sell, offers, and the people to sell it to, leads, you still have another question to answer. How do you get them to give you money? And ideally, as much as possible, as fast as possible, over and over again? Answer: a $100 million money model. But like the other two books, I still needed proof, a way to prove the concepts inside the book undeniably work. So here's my undeniable proof $100 million money models work. We've sold more books before this launch than we sold in the entire launch last time. And we haven't even released it yet. So now you know I won't publish a book until the book itself serves as its own undeniable proof. That way you don't have to guess if it's gonna work, you can know. And if you wanted even more proof, Judge Brittany, how many people did we peek at so far? 113,000. 113,000. Not bad. So if proof that installing a $100 million money model into a business can help it generate more cash flow is what you're gonna get here today, the next thing to figure out is how to scale it. But instead of asking, how do we scale a business, to get the most efficient answer, we can use what Uncle Charlie taught us, inversion, and ask, how do we kill one? So that's what we'll cover next. What kills 82% of businesses? So when we ask, how do we kill a business, Besides giving up, obviously, there's only one thing. You run out of money. According to a study by US Bank, a source I trust given they have billions of dollars on the line, 82% of businesses fail due to poor cash flow. Said differently, if you've got no money, you've got no business. You can't even pay annual filing fees to keep your business open without money. So here's something you probably didn't know. What percent of businesses do you think lose money every year? 10%? 15%? 18%? Not even close. Try 3 times that. According to the Federal Reserve, 54% of businesses lose money or break even every year. That means you work 80-hour weeks year-round to miss restful weekends, holidays, school plays, family dinners, birthdays, nights out, all to take on more risk than any person reasonably should. And end up poorer than you started. And it shouldn't be that way. But then you might think, well, the other 46% must be balling. Guess again. Of the 46% that make any money at all, what do you think they're taking home? Well, if you listen to Instagram, you think everyone's a millionaire, obviously. Nope. What about $250,000 a year? $100,000 a year? $74,000 a year, just the median income of a US household? Nope. According to the 2024 Census Bureau data, the median income listed on tax returns for a business owner is, drum roll please, $48,000 a year. Just a fraction more than San Francisco's minimum wage. All to get sued, stolen from, and called the bad guy for trying to make it on your own. And that's a problem. And that's what I'm gonna help solve today. And even if you're doing well, everything I'm about to share will just help you scale faster. Alright, now all of this together tells us one thing. If you own a business, then at some point, no matter how hard you work, you'll likely have times where you lose money trying to get and serve new customers. In other words, you spend more money on customers than they spend on you. That's a big problem because if you do that long enough, your business will die, which brings us to point 3, the one thing that makes a business impossible to kill. So you've hit a fork in the road. Either option 1, be like most businesses and be limited by cash flow to grow, or option 2, get paid a lot fast on repeat and grow as much as you darn well please. A $100 million money model is option 2. $100 million money models use a big fancy equation that looks like this, which says 30-day gross profit is greater than 2 times cost of acquiring customer plus cost of goods sold, or CAC plus COGS. And that's big and fancy. But in the real world, it just starts with an offer. An offer is a problem you solve for customers in exchange for money. A money model is a sequence of offers. A $100 million money model is a sequence of offers that make customers spend twice as much on you as you do on them in 30 days or less. And when you do that, you remove cash as a limiter for growth. To do this, $100 Money Models use 4 powerful mechanisms: attraction offers, which get people to buy, which means more cash upfront; upsell offers, which get them to spend more, which means even more cash upfront; downsell offers, which get them to buy something if they say no, which results in more cash upfront; or continuity offers, which get them to buy repeatedly, which results in more cash over time. End result: more cash flow for more customers in less time, a $100 million money model. And cash flow is the key. It's the only thing that guarantees you can stay in business. So let me prove it to you. What do JPMorgan, GE, Ford, Amex, Coca-Cola, 3M all have in common? They're all over 100 years old, which they could only get to by surviving the hardest times and biggest economic shifts in modern history. Things that killed most businesses. They survived World War I, World War II, the Great Depression, the advent of the radio, the advent of the television, the advent of the computer, the advent of the internet, the advent of social media, and they were only able to survive because they had cash flow, because they had a better money model. In other words, they kept making money. So if they could survive all that, then it shows us good money models make bad leads, bad customers, bad reviews, bad hires, bad lawsuits, bad economies, and everything else that kills businesses like yours and mine a walk in the park. Said differently, many business owners do everything right except for the one thing that keeps businesses going and growing: making money. In other words, they've got broken money models. Which makes all their focus on everything else in their business the same as obsessing over the aerodynamics of a car when in reality the engine doesn't even start. So if cash flow is the most important thing and a money model is the most powerful way to increase it, how do we make a good one? Well, you build a $100 million money model. So here's what it looks like when it's right. If you make more offers and more people buy them, you make more money. If you make more money, you can use it to get more customers. If that money comes faster, the faster you can get even more customers. But what if you make your customers twice as valuable, you get twice as many of them, and they pay you at twice the speed? Answer, your business grows 8 times as fast. But what if you make your customers 3 times as valuable, get 3 times as many of them, and they pay you at 3 times the speed, your business grows 27 times as fast. A $100 million money model is how my gym scaled from 0 to 6 locations in 3 years as a 22-year-old. It's how Jim launched my second company, scaled from $380,000 a month to $2.2 million a month in 12 months. It's how Prestige Labs, my third company, went from $270,000 a month to $1.6 million a month in 6 months. A $100 million money model is how Allen, my fourth company, went from $50,000 a month to $1.3 million a month in 6 months. And this was all before I had a personal brand. With a $100 million money model, you can get really big, really profitable, really fast without starting with loads of money or followers, and all with just a few tweaks. And that's the concept I'll illustrate the rest of our time together. That being said, Let me show you what happens to a normal business when you add in a $100 million money model. So that's what makes a business impossible to kill. Now we get into applying it to your business today. So the purpose of this section is to show you two things. Number one, money model mechanisms work for any business because there's only four ways to sell and they work in all of them. And then second, one money model mechanism is all you need to get amazing results. So before you think to yourself, I'm not sure this concept applies to my business, which I call special snowflake-itis, and you should get that looked at, all right, there's only 4 ways to sell stuff. You have in-person, you have online, you've got with the salesman, and you've got self-checkout or on your own, which then give us salesman in person, salesman online, self-checkout in person, self-checkout online. So really quickly, identify which one you are. Number 1, number 2, number 3, or number 4. Can you drop this in the chat? 1, 2, 3, or 4, which one you are right now? Drop it in. All right, great. 1s, 2s, 3s, 4s. There we go. All right. Which means that your business can scale using a money model. So that's number 1. Check. Now we move on to number 2. One money model mechanism is all you need to get amazing results. As a reminder, here are the 4: attraction offers, which get people to buy; upsell offers, which get them to buy more; downsell offers, which get them to buy something if they say no; or continuity offers, which get them to buy repeatedly. Now let me prove it to you in the real world. Let's break down a consumer service money model with a salesman in person. So if you sell in person, put a 1 in the chat. I saw a bunch of the 1s. This is for you guys, all right? In-person salespeople or in-person business owners, this is for you. Now let me tell you about my first good money model. My gym grew because I changed my attraction offer to get new customers. So here's most gyms' bad money model. So they do a free trial into a gym membership. So here's how that works. So they spend $100 to get one free trial. It takes 3 trials to get one $100 per month paying member, which means it costs $300 per paid member who pays $100 a month, which means it takes 3 months to break even, but many members quit in 4. So here's how $100 million money model fixed it. This is my $100 million gym money model. Win your money back into gym membership. So I spend the same $100 to get a customer instead of a trial. The customer spends $500 upfront with a win-your-money-back offer, which works like this. You set a goal for the customer and tell them how to reach it. If they reach it, then they qualify to get their money back or get it back as store credit. After they win their money back as store credit, I make a special continuity offer to get them to buy again. Result? I make way more cash flow than the bad model within 30 days. The cash let me scale to 6 locations in 3 years as a kid in my 20s. The money model works so well, I could fill new locations with paying members before they opened. I went from sleeping on the floor to 6-pack locations, and then eventually licensed the model to thousands of gyms. But here's the bottom line. Both gyms, the free trial gym or the win-your-money-back gym, deliver the same service use the same equipment, have access to the same trainers, sell the same types of memberships, but one makes way more. The one with the better money model. So there might not be anything wrong with your business. You might just have something wrong with your money model. So that was a consumer service money model with the salesman in person. This time we'll do a B2B service money model with the salesman online. So that includes DMs, DM selling, email selling, phone sales, Zoom sales, any other digital sales that you have a salesperson behind it getting people to buy stuff. So let me tell you about my second $100 million money model. So if you do sell online or over the phone, put a 2 in the chat 'cause this one's for you. All right? All right, yeah, we got a lot of 2s. All right, heard. So Gym Launch got customers easily because my attraction offer worked, but Getting people to buy continuity was hard. They had no reason to buy my next thing once I'd already gotten them tons of leads. So here was my mediocre money model. I sold a $16,000 launch package. That's it. So I spent money to get them on the phone. It took 3 calls to sell a new customer, but then they wouldn't buy my next continuity offer. So they'd leave and I would be sad. So every week I had to start from zero to make payroll. Stressful. And so here's how $100 Million Money Model fixed it. On one sales call, I desperately needed to close, and so I unknowingly made a new offer that I now call a continuity bonus offer. So here's how it works. You give the customer an awesome thing for free if they join continuity. Typically, the bonus itself has more value than the first payment, and it crushed. So people started taking my continuity bonus offer, And instead of leaving, they bought something at 3 times the price. And so my continuity started stacking and stacking. You can see the exact moment I nail the money model right there. Like you can see it was kind of flat and then boom. And then we went from $380,000 a month to $1.76 million in 6 months. And this is how I filled up a room like this with people paying $42,000 a year. And then 12 weeks later, a room like this, and then a quarter or so later, a room like this, and then a quarter or so after that, a room like this. Look at the timeline between the pictures. December of '17, March of '18, August of '18, February of '19. We scaled big, fast in a small niche and beat our competition and then sold to private equity. And the main reason is this. Just look at the numbers. The difference the continuity offer made to LTV was huge. You can see it in the purple at the bottom. Imagine changing your offer mechanism and seeing that kind of increase without it costing you any more to get customers. The key point is this, we sold the same stuff in both scenarios, the same core service, but a better money model changed the business. And once I nailed my continuity bonus mechanism, Jim's bought and stuck. But they didn't have my entire money model down. That led me to my next $100 million money model. So that was a B2B service business with online sales. This time we'll do a business-to-consumer business with a self-checkout in person, right? So if you sell people where they check out in person, drop a 3 in the chat. This is especially for my retail folks. All right. So I had all these gyms relying on me, ad costs were going up, and they needed more money to afford ads or they stopped getting customers. The kiss of death for them and me. So to cover my ad costs in my gyms, I upsold supplements. That's how I could outspend my competition. So I figured I'd teach gyms to upsell supplements. That makes sense. And I figured if I was going to do that, then they might as well be mine. And so Prestige Labs was born. So Jim's bought in, but their customers weren't buying from them. A problem. So it was only after I taught my 4-part menu upsell mechanism, where you unsell what they don't need, prescribe what they do need, ask if they prefer A or B, then make it easy to pay, that it started working and customers started buying. Sales went from $270,000 a month watch this one, to $1.6 million a month in 2 months, 8 weeks. You can see the moment when the menu upsell kicked in. And I'm not saying this is gonna happen for you. That's not my point here. But I'm saying that when you can nail the money model, it can change everything. And so once they had a better money model, it all clicked. And the key point is this. They literally sold the same product, the same exact jars of protein shakes protein and pre-workouts. They sold the same thing, but with a better money model, they made more money. And now with my menu upsell offer mechanism, gyms could afford leads again. And during COVID having the supplement revenue line kept many lights on and households fed. We demonstrated that despite going through hard times, which COVID for gyms was very hard, a $100 million money model could still generate strong cash flow. And that's one of the only reasons I was able to sell a gym company to private equity during COVID Think about that. So that was an in-person self-checkout money model. This time we'll do an online checkout money model. So if you sell through online checkout, drop a 4 in the chat. So that's, you know, someone buys, whether it's software, information, physical product, whatever it is, they can click and then buy. All right, we got some 4s, we got some 4s. All right, sweet. So after I'd taken out distributions and gotten paid from the sale of both companies, I started making content to attract companies to HDQ and waited for my next big money model. And that's when Skool came along. Skool's a platform that helps anyone build monetizable communities online. You can livestream one-to-many, host client calls, have in-person meetups, have one-time sales, host competitions, have unlimited pricing tiers, create lifetime deals, free trials, free groups, paid groups, private groups, process payments, all in one place. But here was the money model when we started: 14 days free, then $99 a month. School grew with free trials, hit a million users, but it took 3 years. So we made a new attraction offer. We added the school games, which had competition, rewards, and fun. And users exploded. We went from 1 million users to 15+ million users in 18 months. That's 83,000 new users a month to 775,000 new users a month. That's 3.5 times faster growth. Just look at the difference between these two graphs. And here's the best part. This new money model made school cash flow positive. Completely unheard of for a platform at this scale growing this fast. It freed up cash to invest even more into the product and make school 10 times better. So that takes us up to present day and shows that money models work in all 4 ways to sell, including the way you sell, and shows us one of each attraction, upsell, downsell, and continuity offer mechanisms. And normally that would be enough, but we're all here. So that brings me to my last $100 million money model, the book launch event itself, which is one of these, number 4, self-checkout online. A free book launch like this costs millions to put on, and let everyone know so they can show up also costs millions. But instead of losing millions, I built a money model that used pre-orders with various money model mechanisms to both make this event free and have the funds to let everyone know about it. So let me show you what we did to demonstrate the ideas of the book with the book. So instead of just releasing a book, we offered a free event. Y'all are here now. Plus, for anyone who registered, we offered VIP status if you pre-ordered by offering you more value for the same price than if you waited. Way more value. Lots and lots more value. This is called a pay less now or pay more later mechanism. After that, I offer 2 hard copies of my ACQ handbooks free if you bought 15 more copies, which is a buy X, get Y free offer, which I use in at least 7 different ways. More on that later. So here's what happened. Day 1, I spent $22,000 and got $34,000 back. Day 2, I spent $26,000 and got $38,000 back. Day 3, I spent $21,000 and got $49,000 back. But here's the important part. On top of that, we got 13,184 folks to find out about this event for free. So we just kept doubling down using house money to scale this all the way up. And so the bottom line is this. We spent $4 million plus on advertising and got $6.47, whatever, $6.5 million back. So even though this cost millions to do, I didn't need millions to do it. And this is the key point here. Look at the beginning spend. I didn't drop $4 million day one. As long as you can make more back and keep recycling it through, that's what makes this magical. All I needed was a $100 million money model. After that, the launch funds itself. Once a money model works, it's kind of like playing with house money at the casino, right? This is how I scaled my gyms fast even though I started at 22 with very little. This is how when I lost everything twice, I was able to get it back so fast. You just need enough to get that first customer and then after that, you double down. You set up a $100 million money model to create cash flow to grow and then get out of the way. Because there's only 4 ways to sell stuff and money models work in all 4. And when you build a business with a $100 million money model, you can spend as much as you want to get people to find out about your stuff because you have the cash flow to do it. If you do it well, of course. It takes skill and time. My results are from both. Yours will differ. Alright, but given the size of this event, now you know it works at any scale, in any industry at any price. So as long as a business sells something, there's a money model that scales it. That's how powerful it is. Yes, including your business, you who are here with me right now. These are the skills that have been most valuable in my life. So if you're anything like me, they're definitely skills worth learning. And I wanna transfer them to you to the best of my ability. So here's what we covered so far. Cash flow is the only thing a business needs to survive. If each customer pays for 2 more, you remove cash as a limiter for growth. A $100 million money model is a sequence of offers engineered to get customers to pay for 2 more. The 4 money model mechanisms are attraction, upsell, downsell, and continuity. There's only 4 ways to sell stuff: online self-checkout, online with salesperson, in-person with self-checkout, in person with a salesperson. $100 Million Money Models work for all businesses, brick and mortar, B2B, consumer services, online businesses, SaaS, and physical products. And $100 Million Money Models made its own launch profitable using its own concepts before it was even released. Can you see how a better money model, getting more customers to spend more money in less time over and over again, can unlock the growth you want? Can you see how having a better money model helps you grow on your own without taking on bad debts, lame investors, or terrible partners? Can you see how a stronger money model can help you weather the bad storms, bad hires, and inevitable bad economies to come? Can you see how mastering money models could change your entire business or life without changing your product or delivery? Can you see how your business, big or small, online or in person, with salespeople or without, can use 100 Million Dollar Money Model to scale. In short, can you see why building the best money model possible is a skill worth having? And this skill may just be the bridge between where you are and wherever you want to go. At least it has been for me. So let me ask you a question. Who here would like to master this skill? If so, drop a rocket in the chat. It's a rocket emoji, if you will. Thank you for spelling Rocket out. Yes, we're dropping Rocket in the chat. Great. Now to be clear, people don't fly out to my headquarters or ask us to invest in their business because they think I understand HVAC, plumbing, insurance, lawn care, coding, hair saloning, legaling, or their business in any way better than them. They come because I understand the mechanisms of making money and how to combine them in the right order. In other words, they come because I know how to build money models. So, the result of implementing these skills every day for more than 13 years, the best of what I know about generating hundreds of millions a year through Acquisition.com, what took me from gym floor to doing very cool stuff like this. It's with great pride that I introduce to you the $100 Money Model System. With this system, you have the opportunity to wield, chain, stack, and combine all 15 money model mechanisms with devastating effect. With the $100 Million Money Model System, you can learn to master monetization. You'll have access to the tools that I personally use to transform businesses like yours and mine into cash flow machines, to have the cash flows to buy yourself the time, the talent, and the advertising to scale. $100 Million Money Model is the most how-to system I've ever made. And judging by the world record we just unofficially broken the beginning, possibly ever made. So here's the first thing you get in the $100 Money Model System. Convert strangers into first-time buyers with the Traction Accelerator. If you're someone who doesn't get enough replies or opt-ins, or your webpages don't convert, or people don't trust you enough to buy from your content, or you really just cost too much, then pay attention, this is for you. So remember how I scaled to 6 locations? I was able to do that with just one attraction offer mechanism. So here's what they are. An attraction offer is something free or discounted that gets a customer in the door but makes money by getting them to buy something better at a higher price. So here's why they matter. Without attraction offers, you're stuck competing on price or hoping people randomly find you, which keeps you struggling to grow and scrambling to find customers. So here's why doing them right is important. Done wrong, you lose money on every customer and go out of business. Done right, customers pay you more than it costs to get them on day one, giving you unlimited growth potential. So here's what's inside: my 5 most unique and increasingly powerful attraction mechanisms. Number 1: win your money back. With this reverse psychology method, customers pay you full price and then work like maniacs to win their money back. This backwards approach gets insane results, reviews, and referrals. Attraction mechanism number 2: giveaways. It's a 7-day formula that puts strangers into buy mode within a week. And using grand prizes the specific way I'll show you floods your business with people who already want your most expensive stuff and are prequalified to buy it. Number 3, a dummy offer that gets customers to ignore cheap stuff because they like your expensive stuff even more, even though it costs way more than expected. This attraction mechanism makes expensive feel cheap and turns browsers into buyers. Number 4, buy X, get Y free, a quantity multiplier that gets customers to buy way more than they planned and thank you for it. This attraction mechanism turns discount offers into irresistible free offers that get people to buy higher quantities of stuff or months of service on the spot. Number 5, pay less now or pay more later, a speed bonus strategy that uses delays to get customers to pay you faster to get a better deal. This early bird strategy gets people to choose your higher value offers right now, because the longer they wait, the more they miss out on. Now, even a single attraction mechanism can change your business overnight, because when you chain, stack, and combine them, you get endless ways to make whatever you sell more attractive without changing what you sell. So picture this: tomorrow, without changing anything about what you sell, you wrap your current offer in an attraction mechanism. And suddenly way more people come out of the woodwork asking to find out more who normally ignore what you have. And when done right, sometimes an attraction mechanism is just one tweak from feeding a business for life. So think about your current leads. Could you get more and make more money from them by nailing just one of these attraction offer mechanisms? So here's why I was forced to learn this. So the first time I started letting people know about my stuff, I did not have a flood of interest. If anything, people people barely cared. It took me years to figure out how to transform something boring to exciting and turn strangers into buyers. That's what attraction offers do. But Attraction Accelerator came at a high cost. The cost of wasting millions in stupid mistakes and during an endless stream of painful failures, making thousands of little tweaks that I had to figure out on my own. But above all else, it cost me a decade of my life that you'd have to go through trying to figure out how to perfect each of these mechanisms. Attraction Accelerator helps you skip all of that. And so the bottom line is this: a correctly installed attraction offer is so valuable, you could literally ignore everything I show you and get more paying customers tomorrow. If you do this, it'll be the cheapest thing you ever invest in. And given that I charge $15,999 for licensing just one attraction mechanism to business owners, I think it's reasonable to value Attraction Accelerator That includes not one, but all 5 attraction mechanisms for $15,999. So that's the first thing you get. Now, if you're someone who doesn't get leads to buy enough at high enough prices, or they take multiple conversations to close, or they delay until they never do, then pay attention. This is for you. Turn every sale into an even bigger sale with epic upsells. So here's why this matters. Attraction mechanisms get customers to make their first purchase. But if you want to maximize cash flow, you need to get them to buy more. So what's the answer? Epic upsells. So here's what they are. Upsells are whatever you offer next. Upsell mechanisms involve more, better, or newer versions of whatever they just bought. And they either solve a problem the earlier purchase reveals or they enhance value. So here's why doing them right is important. When done wrong, people feel pressured, oversold, and taken advantage of. When done right, people love them and give you more money.

Great.

So here's what you're gonna get inside. Epic Upsells gives you my 4 most used mechanisms to turn first-time buyers into bigger spenders. Upsell mechanism number 1, classic upsells. A problem reveal method where customers sell themselves on your next offer without you needing to mention it. This upsell mechanism gets customers to realize they need your next thing right after they buy your first thing. Number 2, menu upsells. I talked about this briefly earlier. A helpful consultant process that gets customers to realize you're not selling them stuff they don't need. Once you earn this trust, they'll take that next thing that you offer, usually buying way more expensive stuff faster and feeling grateful for it. This thing slays. You have to use it ethically. Number 3, anchor upsells. A sticker shock strategy that gets customers to happily spend way more than planned. After using it myself, I find customers are relieved to pay way more than they planned because your main thing looks like an incredible deal by comparison, and it is. Number 4, rollover upsells. A pay-it-forward system that turns new customers into your highest paying repeat buyers and gets old customers more excited about your next offer. By getting customers to see a great deal right now, this upsell mechanism gets them to spend more money overall and faster. So here's why I was forced to figure this out. So early on, I got rejected a lot. Person after person told me they didn't want what I had. So I got nervous asking for sales, and then I'd freeze up. And I was right to be nervous, 'cause my approach sucked and I turned people off. And so instead, I figured out mechanisms to make upsells not only natural, make it obvious the next offer is worth getting. And I wanna save you the hundred of blown sales and millions in trial and error. They work without any real sales skills. You just present them. And so there's a right and a wrong way to do these, and I'll show you the best way. So I sold my supplement sales system for Prestige Labs, which included just one of these mechanisms, for $6,000. It helped gyms generate over $23.6 million in verified earnings. That's not revenue. That was their earnings. And so Epic Upsells gives you all 4, which is why I value it conservatively at $5,999. And given these mechanisms work for thousands of businesses, do you think you can get even one more person a month to take an upsell? So here's what you get. You get Attraction Accelerator valued at $15,999. You get Epic Upsells valued at $5,999. Total value, $21,998. Now I wanna talk to somebody else in the audience. If you're someone who constantly hears no when you're selling, or you do payment plans and you get ghosted, Or you push too hard and sometimes you regret it. Or you give out panic discounts to close the sale. Or sometimes you just give up altogether when you hear no. This is for you. Turn every no into cash flow with dealmaker down sells. So here's why it matters. Attraction mechanisms are for getting the first purchase. Upsell mechanisms are designed to get the next one. But what if people say no? Answer: dealmaker down sells. Down sell mechanisms activate when customers say no. They're usually a change in payment structure, quality or quantity, or offer different conditions. Here's why doing them right is important. A proper downsell mechanism doesn't try to get customers to say yes to something they don't want. It's about getting them to say yes to something else they do. When done wrong, customers don't finish paying, they start haggling, or they don't buy and hate you. Here's what you get inside. Deal Maker Downsell will give you my 3 simplest, most used, and highest converting mechanisms to turn a no into a yes. And the best part is you can use all 3 to boost cash flow without any sales skills. I use them in every business I own. And so here's how I use them. Anywhere someone can say no, you can and should install a downsell mechanism and turn it into a yes. Downsell mechanism number 1, payment plan downsells. A cash flow algorithm that steps up, steps down customers from I can't afford it to when can I start without lowering your prices. I'll show you proven payment chunking that maximizes purchases and cash flow. Plus, I'll show you my seesaw technique that makes customers choose between huge cash savings now or tiny payments later. It's sick. Number 2, trial down sells. So this is a skin in the game strategy that turns nos into yeses by letting customers prove to themselves that when they use your stuff as directed, it's worth paying for with a catch. The catch stops, stops you from wasting money or time on free tire kickers. This downsell mechanism gets people to use your product right away, see real results, and then pay for it. This is awesome for beginners. Number 3, feature downsell. So this is a custom fitting formula that turns nos into yeses by giving customers exactly what they want at a price they can afford. And with my lock and key process, you just change qualities, quantities, or other product options to maximize what they pay for the value they get. So I'll show you how to balance price versus value to get the most from every deal. I'll give you a hint, it's not a 1-to-1. So here's why this exists. Dealmaker downsales are cash flow maximizers you've always needed but didn't know existed. They're the real sales secrets you always look for but can never find. And you've probably heard of some or all of these, right? You might have even tried them. The magic isn't in the concept, it's in the details, it's in the execution. And I'll show you how I've sharpened these after years of testing and combining iterations from different businesses, industries from all over the world. So this is also crazy to me because these mechanisms are huge for maximizing cash flow, yet no one teaches the right time to use them, how to price them, or how to structure them to turn nos into cash flow. That's the difference. Dealmaker downsell mechanisms work everywhere— checkout pages, calls, presentations, or in person. If you sell to humans, they work. I know because I use them in all sales formats at all scales across physical products, services, and digital businesses. So picture this: a prospect says, "I can't afford $6,000." Instead of losing the sale, you say, "Okay, what if we did $250 a month for 24 months?" And you knew they'd pay. If they actually want your thing, then they'd say, "Yeah, no-brainer." And if every week you turn one no into cash flow, it makes a massive difference at the end of the year. Now turn the tables. Imagine someone offers you something for $6,000 and you really want it, but cash flow's tight this month. Then they say, no worries, why don't you do 24 payments of $249? If you wanted it, that would probably make it a no-brainer, so you'd do it. The key is knowing when to offer it and how to make sure you get paid. Given we spent $6.5 million of research for a school to master just one of these, number 2, at 1/1,000th the cost, this is a steal at $6,499. And given these mechanisms, do you think you can get even one more person per month to take a downsell? So here's what you get. You get a traction accelerator valued at $15,999. You get epic upsells to get people to spend more valued at $5,999. You get dealmaker downsells to turn those nos into cash flow valued at $6,499. Total value $28,497. Now this next one is for those of you who are living sale to sale week to week on the cash flow roller coaster and want to make consistent sales, I made this for you. Continuity Blueprint, the Holy Grail of business. So here's what it is. A continuity mechanism gets customers to keep making payments as long as you keep providing value. When done right, it stacks stable and predictable cash flow that grows automatically. When done wrong, it leads to rapid cancellations that burn your reputation and make you a sitting duck in hard times. To truly maximize your cash flow, You have to stop chasing sales and build a customer base that gets bigger every month. But there's a problem. No one wants another monthly bill. So here's what you're gonna get inside. I'll give you my 3 favorite continuity mechanisms designed to get people to want to opt into continuity and want to keep paying for continuity over time. So continuity mechanism number 1, bonus continuity. So this is a gift wrapping strategy where you give customers something awesome, but only if they sign up today. So this continuity mechanism dangles a bonus valuable enough to make customers' first month feel better than free. This is how I stacked recurring revenue at Gym Launch. And the way I do it, something I call the sliding scale, you can balance how much cash you collect upfront versus how much you push into subscriptions. And this is ideal for low cash flow industries. Number 2, discount continuity. My free-but-when method that turns discounts into long-term commitments that boost cash flow. The mechanism has 5 sub-mechanism depending on the type of thing you sell, engineered to get customers to commit for an entire year upfront and stay while making them feel like they're getting a steal, and they are. Number 3, waive fee continuity. So this is a penalty avoidance mechanism that incentivizes customers to avoid a big fee by committing long-term. Get people to choose commitments over flexibility by making flexibility cost more. The best part, you get to pick the price of flexibility. This works particularly well in any business that takes time and resources to onboard new customers or get customers results. So I built my fortune on continuity. Gyms, supplements, software subscriptions. Breaking even, getting recurring customers is the holy grail for making a company sellable and valuable. Continuity allowed us to sell all 3 brands in 2021 at a $46.2 million valuation. And every business wants recurring revenue, but customers don't want another subscription. These 3 mechanisms bridge that gap. So learn from my mistakes. It took me 13 years of trial and error to get recurring revenue stacking month over month. The errors I made cost me millions in profits. Every day you keep making them costs you too. And the worst part, with continuity, these costs compound. So here's what it looks like when it's right. So picture this, you advertise and instead of losing money getting people in the door and waiting months to recoup it, you break even or better. And each month you invest the extra cash flow of your recurring base into growth. Next month it's more. The month after that, even more. That stacking is the power of continuity done right. For context, I sold a continuity system for gyms at $41,458 per year, and it only used one of these mechanisms. Inside the Continuity Blueprint, you'll get all three. So it's reasonable to value this at at least the same price of $41,458. So here's what you get. You get Attraction Accelerator, which includes my 5 favorite and most powerful attraction mechanisms, valued at $15,999. You get Epic Upsells, with 4 of the most powerful upsell mechanisms that I know in existence to get people to spend more money, valued at $5,999. Then if the person says no, don't worry, you've got 3 different trapdoors that you can use, that I use to turn nos into cash flow, which I value at $6,000. $499. And then finally, if you want to have that growth every month and build that base, is the Continuity Blueprint, valued at $41,458. Total value, $69,955. Result, you get more customers to spend more money in less time over and over again, resulting in each customer paying for themselves and the next customer, removing your limiter for growth. Making your own $100 million money model. Once you learn how, you'll chain, stack, combine, layer, and sequence every money model mechanism like a monetization engineer. At the core, you do something simple. You find every problem customers have and offer to solve them at the right time, the right place, the right way. Do this and you become a master of monetization. You can instantly make any product more compelling, to more people and change nothing about what you deliver, just how they buy and how much they spend when they do. Correctly installing even one of these can literally change your life. You don't need to do anything else. Because if business feels hard, you may think the same thing that I did, that you need to change industries or switch businesses, but you really just need to change your money model. Listen, these systems are more valuable than the masterminds that sell for $25,000, $50,000, even $100,000 from goobers who've never even done it and will give you hilariously more value than a 4-year degree. But to put this in perspective, if you paid my hourly rate for one-on-one money model strategy, it would cost you $1 million a day. That's not marketer math, that's what I get paid right now. So if I price this at what it's worth, $69,955, it would be beyond reasonable for the entire system. And before I tell you the price, let me ask you a question. How much is double your lead flow worth to you? How much is double your cash flow worth to you? How much is double your growth worth to you? Actually think about it. Like, how much is that actually worth to you? Hold that number in your head. If you knew beyond a shadow of a doubt that it would happen, which of course you can't because all business involves risk, My results aren't typical and your results will vary. But if you did, wouldn't it be worth at least that much? Because after $100 million offers and $100 million leads came out, I got zillions of messages of people's lives and businesses being changed. And for all those guys, it would have been worth it at any price. And that's why the $100 Million Money Model System is a bargain at not $69,955, but $29,000. $997. And consider this. If all this did was allow you to start your first business like it did for me, or scale your businesses without followers or cash, or break through your multi-year plateau finally, or save your business from closing like it did for me during COVID If all this did was in 24 months give you the skills to launch an event like this, even 100th the size, using only what's inside, wouldn't it be worth it? I think so too, which is why it's an even bigger bargain at not $29,997, but $9,997. Because if every week all it does is get you one more customer at twice the value, at twice the speed, it'd be more than worth it. And the best part is you only invest once, but you can monetize these skills for the rest of your life. Which is why skills are always the best investment. Look, if I put my last $1,000 in the S&P 500 in 2016, which returns 9% a year, I'd have $2,400 today. But instead, I invested my last $1,000 in the S&P 500, skills, and turned that $1,000 into the business we have now. So which would you rather have, $9,997 or the business you want? Right, me too. Which is why this may be the best offer I've ever given at not $9,997, but $5,997. And because I want each of you to 2x, 5x, 10x your growth and business over the next 12 months, and to be clear, I want that for you, but no way guarantee it because most people do nothing, so results will vary. But I know how life-changing this system has been for my family. And I want this to be affordable for everyone but still an investment. I'm not going to ask for $69,955 even though it would be totally reasonable and a bargain. I'm not going to ask for $29,997. I'm not going to ask for $9,997. I'm not even going to ask for $5,997. And given each book demonstrates the concept inside, it only makes sense that money models be be about making money, that I charge something for the system. And I feel a duty to demonstrate how to make offers properly so people don't feel bad about making exceptional products available for purchase, which is why I'm gonna give you access to everything I talked about today— the Attraction Accelerator, Epic Upsells, Deal Maker Downsells, Continuity Blueprint— that will show you how to harness all 15 money model mechanisms in your business for 3 payments of 3 interest-free payments of $0. Yes, it's 100% free. It's all yours. It's my way of saying thank you. For being a part of this movement. I almost forgot. On top of that, you'll also get the Money Models audiobook 100% free. So you get both the Money Model System and the Money Models audiobook all free. And for those of you who are here for my promise at the beginning to get something that's better than an NFT and less than a Bitcoin, I've got something else for you here live. Did I say that I wrote just one book since last time? Well, I didn't. I wrote another book in secret. And so it's with great pride that I'd like to present to you The Lost Chapters. This thing is beautiful. This tome contains 24 chapters that I couldn't fit in Offers, Leads, or Money models. It includes comps like, like this and this and this and a zillion more. And this will be for sale for $29.99 after this event. But for everyone here, you can get a free digital copy just for being here live now. So you get the Money Model System, you get the Money Models audiobook, and the lost chapters all free. That's enough value, right? Yeah? Or is there even more? Because to not just read this stuff, But to actually use it, you're going to need the tools. So to make sure everyone who wants to start a business can use money models, one of my investment stipulations for school was that when the time was right, we could do 3 things. Number 1, add everything needed to make money models work into the platform itself, which with the features launching this month, we did. So that's number 1. Number 2, I wanted to give you enough free time to get going. So instead of 14 days free, you with me here today get not 14 days free, not 30 days free, not 45 days free, not even 60 days free, but 90 days free. And number 3, since inception, school's price has been $99 a month. It hasn't changed. But since you're here with me live today, for anyone who stays after the 90 days free, that gives you the time to get going to use this stuff, we drove down the price from $99 a month to only $9 a month for life. But it's only for this book launch. So I'm proud to say, and maybe you'll agree with me, that we accomplished all three. We installed— you can install the full money model second to platform. You have 7 times the free time to actually get going. You know, 11 times cheaper price afterwards. So if you're an up-and-coming entrepreneur, this is your free tech starter kit. This is the best head start I can give you. I get it. I was broke. This is the head start I can give you. So you get the Money Model System, the Money Models audiobook, the Lost Chapters, and school all free and a lifetime lower rate after 90 days for $9. And so all those will be available Tuesday morning after the launch. So now at the beginning, I said I was going to help two types of people today. Up-and-coming entrepreneurs, I promised you I would help you get closer to that today for free, period. And I just delivered the Money Model System free, the Money Model's audiobook free, the lost chapters free, 90 days of school free, and then 11 times lower price after that. Do you feel like I kept my promise? Hey guys, would you mind taking the slides down for a second? So, when I started this, like thinking of this idea for this book and how it's going to present it to the world, the first thing that I wrote down was kind of just something that I wanted to say and I tried to weave it into the presentation and I couldn't get it to work the way I wanted to. And so I figured maybe I'll just read it to you. So if you guys are cool with that. So I could only make this promise because I have a business and I live in a country that allows me to do business. So I could give this stuff away that costs me money for free. And I want to tell you why now. So there's a mission I have here today. I want to show the world that one of us can start from nothing and achieve anything we put our hearts and minds to. So what do I mean by one of us? I mean the small business, the entrepreneur, entrepreneurs like you, like me, like all of us here together in this moment. We're the ones who together provide the jobs, create and innovate, and fuel the economy no matter what country we're in. But we also take the most risk, we pay the most taxes, we work the longest hours, we miss more baseball games and dance recitals than any other group in the world. And all over the world, There are entrepreneurs, one of us, who are overworked, they're stressed out, they're worried about making payroll, about paying rent, and it shouldn't be like that. Because you, the entrepreneur, you're the ones who, along with your fellow entrepreneurs who sit with you here today, you are the ones who make the world go round. And not a single one of us should have to experience that stress, that overwhelm, that struggle, which is why I need your help. So sure, let's scale together, but let's do something more. To quote J.R.R. Tolkien in The Two Towers, "There's some good in this world that's worth fighting for." As you know, our mission has always been to make real business education accessible to everyone, but there's a deeper reason behind that mission, and I want to share it with you now. I think that if we can help our fellow entrepreneurs grow their business by even a tiny fraction of a percent each, the net effect could literally change the world. And that is the impact I want us to have together. As usual, I don't have a course to sell you. I just gave you all that stuff and more away for free. But I am so committed to helping our people change the world for the better that I do have an amazing gift I'd like to give you when you help me with this. So we can all agree that the stuff in this book works, otherwise we wouldn't be sitting here today. And if we accept that to be true, then we can also agree that the more businesses there are that have this book, the more we can help. The more we, this community of entrepreneurs, the very backbone of the world. The more we can work together to get this book into the hands of the people who need it, the more good we'll be doing for everyone, which is why I'd like to invite you to do something big. So before I tell you what it is, to the beginners who just got all that free stuff, are you going to complain if I incentivize the business people to donate a ton of books?

Great.

Can you guys bring the slides back up? $100 million men, please bring out my table. Let's do this. All right. Well then, let's rock and roll. Oh, I need my clicker. There we go. Thank you. Are these guys great? Now, business owners, players, moneymakers, if you're in the game, I made this for you. I said I'd show you how it's in your best interest to help me help everyone else and how we can accomplish both our goals together. So I'm going to ask you to donate 200 books. That's $5,998 in book donations. Then I'm gonna spend the next few minutes explaining why donating 200 books will be the best business decision that you make this year, easily. Because 2 years ago, I'd already written the Money Models book. This is a picture of me at the last launch with the book when I showed it at the end. I'd already recorded the Money Models audio. I'd already assembled the Money Models system, the whole thing. And then I asked myself, if I wanted business owners to help me get these books in the hands of every entrepreneur in America, That's 32.5 million people. What would be the most valuable thing I could do to incentivize business owners to have them help me make it happen? My answer: working one-on-one with you to implement everything I know into your specific business today. So I did something crazy, or at least a little unorthodox. Only weeks after my last book launch, I started inviting business owners out to my headquarters for small, private, in-person workshops. Hearing that, you might be thinking, for a guy with an international 13 million plus person audience, offering small private in-person workshops using his actual portfolio team might be the dumbest, least scalable model imaginable. You'd be right if you didn't know why I did it. You see, I started these workshops weeks after the last launch to prepare for this one. Over the last 18 months, we met in person over 1,026 plus small businesses. Across all these industries, a lot. And across all these different revenue brackets, also a lot. And I didn't do all these meetings, all these workshops, all these consultations because I thought they were scalable. They're not. I did it all for this moment to get one thing, data. I wanted to know once and for all the problems you're dealing with right now, what's limiting your growth today, your bottlenecks at this moment, everything that's keeping you up at night, Everything that's holding you back, everything that's keeping you stuck. And after meeting with 1,026+ businesses in person, we codified everything. And every business's growth was constrained by one of 4 things. Leads, you can't get enough qualified prospects. Sales, you can't convert the prospects you got into customers. Delivery, you can't retain the customers you got long enough. Or you're doing the first 3, but your bank account doesn't show it. So we developed complete systems to fully solve every constraint. 4 systems in total. The leads constraint, we solved the lead system. The sales constraint, created the sales system. The delivery constraint, created the delivery system. And the profit constraint, created the profit system. No small task. But here's what makes these systems different from everything else out there. These aren't theories, they're tested solutions. Each developed by working with 1,026+ real businesses directly. Every system contains the exact processes, scripts, and literal checklists we give our $35,000+ advisory clients to break through their biggest constraints. And these aren't digital downloads or PDFs and they never will be. They're just too valuable. And there's not some login that you'll never use or some file that you'll scroll through and then forget. This had to be a physical implementation system. You're getting something that you can hold, reference, and display on your shelf and implement from. Something with hard cost and real value, all bound together, organized by system in one premium binder. Each system contains its own set of playbooks. So let me show you what's inside. Don't worry, I'll make it nice and pretty for you. Here we go, there we go. Boom. All right, so for the lead system, there's 4 playbooks: 1, 2, 3, 4. For the sales system, there's 3 playbooks. For the delivery system, there's 2 playbooks. And for the profit system, there's 3 playbooks to solve all codified constraints. And given 1,026+ business owners just paid $35,000 for just part of one playbook, just part of one of these, just part of one that unlocks their specific business constraint, all 12 is $420,000 of real and true have-charged-for-it value. And today, right now, I want to put all 12 in your hands when you help me put 200 books in the hands of the entrepreneurs who need them. That's $5,998 in book donations. And you're going to want to get them right now at go.acq.com. Now, I've got good news and I've got bad news. The good news is I secured a partnership through Affirm to make it affordable to anyone who wants to donate. So even more of you who want to get the playbooks can. And if you qualify through Affirm, you can donate books to get everything in your hands for as little as $249 a month, interest-free. And if you aren't seeing Affirm, you can hit the little three dots on the top and then check out as guest. It's also on the bottom. That's if you're already logged into Shopify. Anyways, at $2.49 a month, it comes out to donating 2 books a week. That's it. And I made donating super easy by hiring and training 300+ phone reps to help anyone out who has issues checking out. You'll see their number on any failed checkout. Just call and they'll help you. But on top of that, when you support the other entrepreneurs by donating books, you won't have to wait until Tuesday for the free stuff. You'll get access to everything now. Now for the bad news. I only assembled 25,000 of these implementation systems. It's likely we'll sell 25,000 of these implementation systems. Just to put this in perspective, there are 113,000 of you here live. I also plan on emailing my 1.4 million person list with this offer. We also have 21,990 affiliates, and to be clear, that's not 21,990 people, that's 21,990 Audiences, a mountain of people, which is already way more than the number of systems I assembled. And with 3 million+ people, we need less than 1% of businesses to donate. But historically, less than 1% is fairly low for a live book launch like this. For context, about 2% is the normal lead conversion rate for a live launch. My last launch, for example, we converted 56,000 506 out of 463,000. So 12.2%, significantly higher. Now this is a different offer, but also way more people. So it's reasonable that we'll be at what I think between 3 and 5%, which would move all 25,000 quickly. Now if you're wondering why I did this, it's for two reasons. One, scarcity changes behavior, and I wanted to give the business owners who cared the most A good reason to act the fastest in the best ways I know how. And two, I just didn't order enough. So if you want to guarantee yours, grab them now, because it's mathematically probable that we will sell the 25,000. And the donation deal will only get better, as you'll soon see. And for the ultra business owners who always ask, do you have anything more if we donate even more? For the first time ever, the answer is yes, and you will like it. It's the number one request I've had from business owners for 4 years. It's a one-time thing I'm only doing for this launch. It includes access to me for 6 months along with some serious goodies you'd only appreciate as a serious business owner if you donate even more books. But you gotta grab the 200 books to see that. You'll see that Ultra Business Owner Bonus on the 200-purchase confirmation page. Anyways, quick logistics. The 200 books you donate get sent to entrepreneurs who need them. You don't have to worry about physically storing or shipping the donated books. That was the number one request from last year. If you want any copies for yourself, you'll get a code to get as many as you want, up to 199. Just pay shipping and handling whenever you redeem it. The code is good for a year. Any books that you don't use or give away, we will. And yes, this entire donation is a 100% dollar-for-dollar tax deduction for businesses. And to use a firm, remember, just check out as guest. Now, for all my international folks, I'm very proud to say the team worked so hard to do this. We're live in 50 countries, which is absolutely absurd. Last year, I think we had 8. All right, international shipping, by the way, super expensive because books are heavy and because physics is real. And to fly a book over an ocean, it costs money. So blame your governments for taxes and physics for existing. All right, that being said, I put on the screen quickly, what, uh, what countries we're going to right now. Basically had the option of expensive shipping or not shipping there at all, so we went with that. So while you guys check out, here's what you're getting. You're donating $200, you're getting $200 of real value. And the first system that you're going to get is the Leads Implementation System. These playbooks give you the tools to unlock unlimited leads for yourself, like how to scale ads with the Go-To-Dads Playbook, How to write hooks that sell, not just get views, the Hooks Playbook. How to build a reputation that gets the right people to buy with the Branding Playbook. And build the operational flows to remove yourself from marketing entirely with the Marketing Machine Playbook. So let's take a look inside. So— there we go. The first is the Go-To Ads Playbook. So if you ever hit a ceiling on your ad spend, Your CPAs go crazy, CAC goes really high, can't scale past a certain point. This playbook gives you the exact process we follow to break through ad spend ceilings and keep scaling. So here's just a fraction of what's inside. The ad assembly process which shows how to turn 500 ads, 5 ads into 600 ads per month using hook meets CTA. Our ad scaling strategy which shows you how to target every customer segment from completely aware to most aware. This is how you actually scale creative and hooks to break into new markets. And new customer segments. And the 70-20-10 framework, so you can juice winning campaigns way longer and duplicate them more easily. So that's the first playbook that you get inside of the Leads Implementation System. The second is the Hooks Playbook. If you create any content, ads, social media, emails, anything, this contains the 80-20 of hook writing from 35,000+ pieces of content. Like, I didn't wake up with a viral video, right, and have people just appear. I had to will this, I had to force this, I had to do a lot of volume. And so here's a fraction of what's inside of what I'll show you. Proven formulas that work across every content type, best performing hooks across all platforms, email, social, ads, everything. Simple checklist to create winning hooks every time. And so that's the second playbook that you get inside of the Leads Implementation System. The third playbook that you get is the Brand Playbook. And some of you guys may have noticed that direct response isn't working like it used to. This shows you how to build a premium brand that commands way higher prices and gets cheaper leads who buy more often. Cracking this enabled me to break through my $30 million-plus revenue ceiling that I was stuck at for over 3 years. So here's just a preview of what's inside. The exact topics and associations to pick and build the brand that gets you the customers and sales you want. The brand flywheel, how to reinforce, broaden, narrow, scale, or pivot a brand. The perfect positioning process to turn views into sales instead of just vanity metrics. So that's the third playbook that you're going to get inside of the Leads Implementation System. The fourth is the marketing machine. So let's face it, making ads and content can be tiring. This is how you remove yourself as the face of your marketing. It took me 18 months to remove my face completely from Gym Launch while growing sales. So here's just a fraction of what's inside. 9 perpetual ad flows that generate fresh marketing content weekly. These are so sexy. A one-time setup that captures testimonials and ads from everything you already do. And the complete system to exit your phase from marketing without losing sales. Without this, I would have never been able to sell Gym Launch. So if I were you, I'd be like, well, is there any proof? Ah, glad you asked. Here's some proof this works. This is what we spent advertising this event to get you here, up to $500,000 a day. You can't reach this scale without systems that scale with you. That was just August 13th, $280,000, $229,000, all right? And the result was 584,000 registrations and selling more books before this launch than we sold at the last launch. And using these playbooks and checklists, I grew from 0 to 13+ million person audience across all platforms in 5 years. This is how you can will your brand and not luck it into existence. And using the tactics contained in the marketing machine, this puppy, is how we created 1,452 ads for this launch for just our first round of ads. We actually got a warning from Facebook because we neared our ad limit. I don't know if you've ever gotten that before, but if you have a system that can scale, That's what scale looks like. And these don't just work for me. This is Chris Howell, he's a commercial architect. He was able to scale his deal pipeline from a few deals a month to tripling his business's growth. And using these principles, Jorge was able to scale his ads and lead flow for his local pharmacy. He said, after launching the strategy your team gave us, business exploded, traffic surged by over 30%. We had to grow the team just to keep up the first month. And Ava, who's 19 years old, was able to take her content agency from 10 to 15 new deals a month to 40 to 60 new deals a month. And these were B2B high-ticket recurring sales. So that's your leads implementation system. 4 playbooks that solve the biggest leads constraints we found in 1,026+ businesses. So when you donate the $200, you're gonna get all 4 playbooks, the Go-To-Dads playbook, the Hooks playbook, the Branding playbook, the Marketing Machine playbook, all free. You just go to go.acq.com. Now, there's more. The second system you get is the sales implementation system. Whether you can't get leads to show, can't close them when they do, or it's taking forever to get a yes, these playbooks show what we've done to solve these problems for good. So the first is the lead nurture playbook. At Allen, we analyzed every variable that increases shows across 100,000 appointments. The findings in this playbook contain the most data-driven show system that I'm aware of. So here's just a fraction of what you'll get: the 4 pillars of lead nurture, tactics to maximize speed, volume, personalization, and medium to get more schedules, the 16 actions we take to turn schedules into shows and achieve an 89% show rate that takes zero skill. You just follow the checklist. What's crazy is that most entrepreneurs waste time just obsessing over close rates, and there's nothing wrong with obsessing over close rates, But if you just follow a process, you can increase sales way more than any team training or new skills by just checking the list. So that's the first playbook you can get in the Sales Implementation System. The second is the Closing Playbook. So when I was living in motels and $100,000 in debt, my sales team couldn't close. I actually had to fly out. This playbook contains the exact closes I drilled them on to save my business. So here's a preview of what's inside. The 7 Universal Closes. They work no matter what a prospect says. They're the first 7 every salesman must memorize. And I've never seen these identified, and I've never included them in my content because I was saving it for this. The Reframe Framework turns every question into a buying statement and gets avoiders to decide while real nos reveal their true concerns. And the Urgency Creation System, the words to say to make prospects buy now instead of thinking about it even when you have no deadline. So that's the second playbook that you get inside of the Sales Implementation System. The third is the Proof Playbook. Sales take too long because you don't have enough of the right kind of proof at the right times. This playbook solves that. So here's just a fraction of its contents. The Belief Continuum, how to move prospects from consideration to buying. The system that I use to capture volume of proof so testimonials happen automatically and overwhelm competitors. So think proof over promise. It works in person and online. And the 13-point proof checklist that instantly diagnoses why your emails, ads, and calls aren't converting. So here's some proof this actually works. Here are my actual show rates for ACQ for this year. Using the lead nurture playbook. Those are actual show rates. These are our close rates from this year. And I used over 213 examples of proof during this presentation following this 13-point proof checklist. And to prove this works for any business, not just ours, we actually used all 3 playbooks when working with a portfolio company, IBC Global, which is insurance. So here's a direct quote from the founder, Steve. We went from 20% to 61% conversion of all appointments. 3x our total appointments converted using the ACQ nurture, closing, and proof process. Numbers are up and to the right big time. Think about what a different— 20 to 61. And this is not a small business. And here's another portfolio company we use all 3 playbooks in. So this year, well-oiled operations took their close rates from 27% to 45% A massive difference for the business just following the process. So that's your Sales Implementation System. 3 playbooks to solve the biggest sales-related constraints we found in 1,026+ businesses. So here's what you're getting. You're getting $200 right off the bat, right, which you're donating. You're getting the lead system, which includes the Go-To-Dads Playbooks, which will show you how to break through the limitations for your ad scaling, which is one of the biggest issues that people can't scale on the front end. You're getting the Hooks Playbook. You're getting the branding playbook. You're getting the marketing machine playbook, all free. And then you're getting the sales system. You have lead nurture playbook to turn clicks into schedules and schedules into shows. At the end of the day, you can't sell people if they don't show up. Then you've got closing. So once they do show up, you can get them to buy. And we've got the proof checklist to make the whole thing happen faster. All 3 of those free. We're not done. So next up you get Let's see if I put this without making it all fall over. And we stuck the landing. Did we stick the landing? There we go. All right. So the next is the delivery implementation system. This solves the two biggest constraints that kill profitability. Customers not paying enough and customers not staying long enough. The first is the lifetime value playbook. So if leads cost too much, it's common that they don't really cost too much, but that you make too little. The customer value multiplication framework helps solve this. So here's just a fraction of what's inside. The 8 ways customers can transact with your business. Leverage all 8 and never worry about rising CAC again. Most businesses only use 1 or 2. That's what's crazy. 9 real, like actually work, cost-cutting frameworks that drop every saved dollar straight to your bottom line. And the customer value map, which shows how to maximize revenue per customer interaction ethically. So that's the first of the two delivery playbooks that you're going to get. The second is the retention playbook. So I've been in the recurring revenue business my entire life. Understanding churn has been a scientific process for me. Like show rates, it's not one thing. It's 100 small things, and you got to do them all. The good news— the hard part is figuring out what they are. The easy part is actually doing them. So here's a preview of what's inside. Real retention data from millions of memberships showing how to reverse engineer churn from engagement activation. Remember, I'm a co-owner of school. I see a lot of revenue that's recurring. I see a lot of memberships, and I have the data because it's all in one platform. The updated 5 Horsemen of Retention for service-based businesses, and the complete 9-step churn elimination protocol with activation points and onboarding frameworks. So that's the second playbook you're gonna get. But here's proof this works. So we use these in We Whiten, a portfolio company of ours. They whiten teeth, if you didn't get that. And 2x'd how much customers were worth and how fast they paid with the extra cash dropping straight to the bottom line. Wanna guess how big of an impact it made? Which 7.5x'd profit per location. That's not a typo. Imagine that for a second, 7.5x per location across all 17 stores in 2 years without changing anything about their core services. They still whiten teeth and only changing the money model. And to give you another example, here's our month 12 retention on school. This retention curve is how we have 15+ million users on Skool, which means that we retain so well that we net more than one user per user, which makes Skool grow even faster. So here's proof this works not just for my business but any business. So this is what Eric and Amanda Eck, who own a digital art marketplace, said: AOV more than doubled. Result: better customers who pay faster, pay more, thank us for it. We've maintained revenue, improved margins, and we can breathe. Here's another. This is Paul Law, founder of Multiverse Beans, had to say, "I attribute a lot of the growth to what you said to me at the workshop. Customer journey is what matters most. Overall, 66% growth for 7.5 months." So that's your delivery implementation system. Two playbooks that solve the biggest delivery-related constraints we found in 1,026+ businesses. So here's what you're getting. When you donate 200 books, you're getting the lead system, which includes go-to-dads, hooks, branding, and marketing. And if you just use the hooks alone, Like if you think about the front end of a business, the hook is how every single person actually starts going from cold to warm. If you were just able to increase the amount of people that just take that first step, everything else down funnel increases just from that one thing. And this is just one of the 4 playbooks that you get inside of Lead System for free. On top of that, inside of the Sales System, you have lead nurture, closing, and proof. If people are taking way too long to buy, it's 'cause you don't have the right kind and enough at the right times of proof. And the checklist on how to do that. You'll get all 3 of those playbooks for free. On top of that, you'll get the delivery system, which shows you how to juice the hell out of LTV and retain customers once they start paying. Free. Next up, you get— but wait, there's more— the profit implementation system. This is the last constraint that kills businesses. You work all day, every day, for the small percentage of cash left over at the end of the month. With a few tweaks, that number could be much bigger. These playbook contains the 3 lowest operational effort systems you can implement into a business to prove its cash position. So the first is the Fast Cash Playbook. How to inject cash into a business using only what you've already got. Every business needs a way to generate cash quickly. Taxes, emergencies, extra payroll months, funding an expansion, or my personal favorite, just to give yourself a raise. So here's just a fraction of what's inside. Ready-to-send 7-day countdown email text promotion sequences tested on thousands of businesses. A quarterly cash calendar system with 90-day rotation so you can just set these and run them on a cadence. The fast cash checklist to help you pick and assemble your list, pick your offer, price it, and send it. This thing is awesome. So that's the first playbook that you get inside of the Profit Implementation System. The second is the Pricing Playbook. This contains my top 10 most used instant pricing-based profit optimizations. These are the first strategies that I would use to cover this donation. If I zapped into your position right now and I was just jumping into the business, this is the first thing I would use. So here's a preview of what's inside. 10 instant pricing optimizations. For example, going monthly to 28-day cycles, that's an 8.3% increase in billing. That's just one of 10 different optimizations that are in here. And that's bullet 1. The next is 17 pricing algorithms. They explain if this, then that. If at full capacity and need to do— need help, do X. If at full capacity and don't, do Y. And just to put this in perspective, if you were to implement all of these, assuming you had none and you didn't change sales, it would represent a gigantic increase in profit. And I have yet to meet a business that has every one of these installed. The third is the Price Raise Playbook. This is the last of the three profit implementation playbooks. If you raise prices, you make more doing the same or less work. This is the highest leverage thing you can send tomorrow. So here's just a fraction of what you'll get inside. How to find your pricing sweet spot without losing customers or needing fancy analytics. The price raise method with trapdoors to keep select customers without playing favorites. And the price raise letter tested by hundreds of businesses. Fill in the blanks and send. This thing is gold. It's amazing. I have tested this with so many different types of businesses. Like, this is awesome. So here's proof this works. Part of how Gym Launch sold $16,000 packages in a market with a $32,000 median income was fast cash plays. We gave them the skills to make the money to afford the help they needed. And the result of these pricing levers when used together were Jim Launch's actual gross margins. And so here's proof this works not just for my business but any business. So here's Corey. He owns Pro Shine HVAC Duct Cleaners. This is what he said. These principles were super easy to implement in my business, almost like finding $100 bills everywhere I went. After sitting down with my business, I'm fairly confident to say this brought 15 to 20% back in my business that was just sitting there. Think about your business. If you drop 15 to 20% more to the bottom line, would that be a big deal? Probably. Just from doing things that were already there, just repositioning. And here's what Tuzain said, who owns a marketing agency that sells to stem cell clinics. The Pricing Playbook alone— this guy— paid for my VAM workshop. Before using it, I had a lot of friction increasing LTV for my clients due to selling a high-ticket offer. I read the book on my flight home, implemented Alex's tactics, and not only did we triple LTV, we also tripled the amount of clients who were signing up, all due to the positioning tactics in the playbook. Now I don't know about you, tripling LTV, tripling the amount of customers you sign up, good. And so here's more proof the pricing playbook works for any business. So James Patrick, he's a health consultant. If you guys are looking for feedback on $100 pricing, This stuff is gold. An easy read on our flight. Jeff, clear how to make XYZ. Frank LaRosa, Elite Recruiting. You can tell Alex's Pricing Playbook is one of the best books ever I've ever read in terms of having immediate impact when I roll these out. Roof Leopard. We get nos due to our pricing and are closing at 42% close rate this season while increasing our average ticket from last year by $5,500. That's per sale increased by $5,500. Not bad. Now these are businesses that used the price raise playbook, this puppy. So Danielle Thompson, we took our price from $115 per month to $196 every 4 weeks. We were super scared to send the letter, but it ended up being the single best decision we've made as a business. And here's Steven, I rolled out this price increase letter to 32 clients. Honestly, I wasn't sure it would land. Raising memberships by $226 a month, added $226, right? It ended up being the single fastest revenue lever I've ever pulled in business, ever. Stephanie took my price from $200 to $396 and $516 a month. It was the best decision we have made for our business and we have not looked back since. And Leander implemented a 78% membership price hike across 700 subscriptions. It was a bold move, but allowed me to significantly boost revenue, reinvest the member experience, and elevate the perceived value of the brand. Looking back, it was one of the best decisions we made for long-term growth. So that's your Profit Implementation System. 3 playbooks to solve the biggest profit-related constraints we found in 1,026+ businesses. So here's what you get in the $100 Million Money Models Implementation System. Ooh, doesn't that look nice? There we go. Oops, ooh, that could have been bad. There we go, okay. So here's what you're getting. When you donate $200 to entrepreneurs who need them, you're getting the entire lead system, all 4 playbooks, go-to ads, hooks, branding, and the marketing machine so you can remove your face from making content or ads if you so desire, free. You're getting the sales system, which includes lead nurture, closing, and proof so you can accelerate your sales and accelerate your cash flow cycle over and over by just installing these checklists, free. You're also getting the delivery system, which includes increasing LTV and retaining customers longer. Through one of which, the Churn Elimination Protocol, free, and the Profit System, which includes fast cash, pricing, and the price raise letter that you can immediately send. It's the lowest operational drag thing. If I were to jump into your business tomorrow, I'll start with the Profit Implementation Playbook and boom. All solving the real constraints of 1,026+ real businesses like yours. So this is in theory. These are the solutions we charge $35,000 for. To be clear, plus obviously 1 day of in-person delivery. So think of these as your treasure map for scaling from where you are to where you want to go. And today you get all 12 playbooks free when you donate 200 books to entrepreneurs who need them. There we go. So if you want all 12 implementation playbooks, go to go.acq.com right now. And if you qualify through a firm, you can donate the books and get everything in your hands for as little as $249. Again, interest-free if you qualify. If you're not seeing it, just make sure you check out as a guest. All right. There's one at the top and the bottom you can click. If you have trouble checking out, we have 300 phone reps who are there to help you get support. All right. While you're checking out, let me show you how we're going to make sure you implement the right solution at the right time for you. So imagine you're about to begin on this quest, but what happens when you hit a roadblock specific to your exact business situation? Most people, get stuck, and give up. I couldn't personally consult with everyone, but I had an idea that changed everything. So I told you that we met with 1,026+ businesses who paid over $35,000 each. That's $35 million in advisory work. But one thing I left out is I also personally met with 226+ businesses that paid $135,000 or more each for me to one-on-one break down their business, Now, look at this behemoth. I compiled all my notes on each of the 226 businesses that I worked with one-on-one. If I spaced out working with all those businesses with no weekends, it would be one business every other day, end to end, for 2 years. And look, I took pictures of all of them. A truly backbreaking amount of work. And I definitely didn't do it because one-on-one consulting in person scales, but because the biggest issue I continue to have is people asking, hey, Alex, what should I do to grow my business? And I really desperately want to answer that question for you. But there's only so many hours in the day, and I still have my main job at ACQ. So I personally documented the exact problems and solutions for 226+ businesses. I did this monstrous amount of work that can't scale for a very particular reason, to build something that can. So here's what I did. For every business I met with, we had intake calls, we took down their stats, their industry. We did a— I took extensive notes, we did a constraint analysis, I personally delivered the recommendations in person, I documented their exact problems and solutions, exactly what they would need to act on and in what order, and organized follow-up to give them their next steps. Now, to all my folks who paid $135,000, don't worry, your data is protected, your data is safe. But again, I personally consulted every business, recorded every intake call, every constraint analysis, every recommendation, every follow-up call, all my actual notes. I recorded all of it, all in preparation for this very moment. Violent, obscene, ruthless, wise. ACQ AI custom trained on everything. So I trained a custom AI on everything. My end analysis of each of the 226+ businesses, every constraint, every solution, every implementation step, plus all 3 books, Offers, Leads, and Money Models. Then I trained it on all the implementation playbooks that you just got, the Leads Implementation Playbooks, the Sales Implementation Playbooks, the Profit Implementation Playbooks, the Delivery Implementation Playbooks, and I plugged it into this AI so you have consistent inputs and outputs. Now, I worked with a lot of businesses over the last 2 years. Here's just a few of them. We had pest control, carpet cleaning, restaurants, waste management, logistics, cannabis, lighting, legal, accounting, wealth, tax, financial advisors, marketing agencies, content creators, influencers, media companies, roofing, construction, remodelers, real estate brokerages, lenders, real estate agents, real estate investors, fund managers, crypto funds, web design, IT services, content, ads, branding agencies, design shops, online coaches, gyms, nail salon, hair salon, massage therapy, med spas, auto repair, coaching courses, community owners, online businesses, e-commerce, car dealerships, logging franchises, meal prep, e-commerce brands, virtual assistant agencies, recruiters, insurance, physical therapy, B2B SaaS, B2B services, B2C SaaS, B2C services, cash practice, general practitioners, dentists, surgeons, urgent cares, pharmacies, HVAC, plumbing, lawn care, and residential and commercial cleaning. So if you're wondering, but will it be able to help with my specific business? Yes, for 3 reasons. First, That was 60 of them. I did more than 4 times that. Second, because I probably helped a business exactly like yours, not once, but multiple times. Some bigger, some smaller, some exactly the same size. And third, even if I hadn't found or worked with one exactly like yours, you should want insights from outside your industry. That's how you get ahead. Result, you get answers in minutes that would take you years of trial and error to discover on your own. And the best part, you'll never have to wonder, what would Alex do in my specific situation again? And so if the playbooks are your map, then ACQ AI is your vehicle to getting there. This is the first time this data has ever been made available to anyone, and at no small cost. And if this sounds absurdly valuable, it's because it is. Normally, a fraction of this intelligence would cost $135,000 per consultation. It's literally the most valuable thing I can give you. In fact, many of the faces that you see behind me paid at least that. And after spending $135,000 on that work, the average business rated a 9.54 out of 10. It was a lot of work. And to be clear, these are experienced business owners, but numbers on a page can get overwhelming. So why don't we just ask them if they thought it was worth it? So if you guys could use the incredibly scientific method of holding your fingers up from 1 to 10, 1 being bad, 10 being great, could you tell everyone who's watching whether it was worth it? Can I get some fingers? So don't believe me, believe them. So why would I give away such an unstoppable machine? Well, let's not pretend that I'm just giving this away because I'm not. There's a catch. But before I tell you, books, experiences, tutors changed my life more than anything. Which is why I want to get these books in the hands of every entrepreneur in America and eventually the world. And if you're already donating $200 and see how this AI tool is more valuable than anyone off consulting that people even pay $135,000 for, and will give you hilariously more value than hiring another mid-level employee or vendor with a fraction of the experience, and is way faster than trying to figure out everything for yourself through years of trial and error. And again, to put this in perspective, Not even counting that this AI is trained on all 3 of my books, all 12 of the implementation playbooks, the leads playbooks, the sales playbooks, the profit playbooks, the delivery playbooks, and $31 million of real cash value advisory work alone. And more than 2 years of my life meeting with businesses one-on-one, day in and day out. And before I tell you the additional books you need to donate to get this free, let me ask you a question. How much is knowing exactly what to do with your business worth to you? How much is getting the right strategy without years of trial and error worth to you? How much is having the answer to your biggest business problem in minutes to your exact specifications worth to you? How much is unlimited access to intelligence that never sleeps worth to you? Donating an extra 1,000 books, 2,000 books, 5,000 books? 30,000 books? Hold that number in your head for real. Actually think about the number like what amount of books would you be willing to donate for that? If you knew beyond a shadow of a doubt this Custom Trend AI would help you solve your biggest constraint, which you can't because all business involves risk and your execution will vary, but if it did, wouldn't it be worth at least that much? So if I price this with 2,500 more books on top of the 200, I think it would be beyond reasonable. 2,500 more books to get $31 million of consulting value at your fingertips. And that's why the HDQ AI is definitely a bargain at not 2,500 but 1,000 more books. And consider this, if all this did was, Give you the one solution to the problem that's been holding you back, your business back for years, or allow you to see an opportunity from the outside of your industry that lets you leapfrog all your competition, or save your business from one catastrophic mistake. If all this did was give you the confidence to make your next big move, knowing it's built on a foundation of hundreds of real-world businesses like yours, wouldn't it be worth it? I think so too, which is why it's an even bigger bargain. At not 1,000 books, but 400 more books. Because even if only one single time you get one actionable answer to your exact specification with 10 times the clarity at 100 times the speed, it's the same thing these high-level amazing business owners paid $135,000 for. And they did that because you only get to that level by understanding the value of risk and speed. And the best part is you only invest once but get to leverage it to your exact specifications as many times as you want, which is why leverage, like skills, is one of the best investments. Look, if I had taken that $31 million from consulting and just parked it somewhere, it'd just be a pile of money. Who cares? But instead, I took 2 years of my life and the fruits of all that labor and put it into an AI tool that you can use. So which would you rather have? $400 worth of cash or the help you need to get to where you want to go with the custom ACQ AI trained on everything 24/7 on demand? Right, me too. Which is why this may really be the best offer I've ever given at not $400 extra, but only $200 extra. And because I want each and every one of you truly serious ultra ballers to have an unfair advantage, to 2x, 5x, or 10x your business over time. And I know how game-changing having the right answer at the right time has been for me. And I want this to be within your financial means, but still a serious decision. I'm not going to ask you to donate $400 more. I'm not even going to ask you to donate $200 more. And given this tool adds clarity, structure, speed, volume, and wisdom, it only makes sense that this has a real cost. And it only makes sense to do right by everyone who's ever invested in the development of this project, all these amazing people behind me, which is why I'm going to give you access to the ACQ AI custom trained on everything for an extra donation of, an extra one-time book donation of, Free with the original 200-book donation. So yes, it's all included when you donate 200 books as my way of saying thank you to all the players for putting books in the hands of entrepreneurs who need them. You guys are all amazing. So let me quickly recap what you're getting when you donate 200 books at go.acq.com. And if you're like, should I go now? You should go now. Here's what you're getting. You donate 200 books to Entrepreneurs in Need. That's $5,998 in absolute, clear, unquestionable value. On top of that, you're getting the lead system to solve your leads constraints. If you're not getting as many qualified prospects as you need, we created these literal checklists and scripts to follow to solve the constraint. Free. The hooks, the Go-To-Dads branding, and the marketing machine. Next, you get the sales system, which includes lead nurture, closing, and the proof checklist. So if right now you're not converting as many people and they're not converting as fast as you want, this is what it's for.

Free.

All of it. Next, you have the delivery system. If delivery is your constraint, you're not making, you're not making enough profit per customer, LTV needs to expand, or people are just churning out the backend, these checklists help you solve that problem. Both of these free. And you get the Profit System, Fast Cash Pricing, and the Price Raise Letter, things you can immediately do in your business tomorrow to improve how sales are perceived and how you can price that could ultimately drive the most profit. Not a promise, just saying that's how it works. All 4 of those systems free, plus the ACQ AI trained on $31 million of consulting that took me 2 years to build and put together so that I could train this AI on the best first-party data I possibly could free when you help me help other entrepreneurs by donating $200. But I've got one more free gift for you guys when you do. The ACQ virtual implementation workshop. And you're like, does Alex have a prop for this? Hell yeah, I have a prop for this. Boom, look at that. Doesn't that look nice? Looks nice, doesn't it? All right, there we go. To make sure you use the AI to the best of its ability, I want to walk you through the same process that people pay $35,000 or even $135,000 for and love it. So when you donate 200 books, you'll also get the ACQ implementation virtual workshop. So I'll be personally leading you through the entire implementation process to find the playbook that will give you the highest return today. Which one you'll do next, and how to best use ACQ AI to implement it. At the virtual workshop, you'll identify which constraint gives you the maximum return on effort using our most effective frameworks to help you use ACQ AI to find and create leverage. You'll pinpoint whether your bottleneck is demand or supply, and then install what I call quad promotional funnels that allow you to scale across both sides of the business. You'll leave with a clear roadmap showing which playbook to start with for maximum impact, personalized by the ACQ AI for your exact business. The result, you'll get clear on what's holding you back, then know which playbooks to use to solve the issue and unlock what I call leverage growth and use ACQ AI to maximize it. So if the playbook's your map, think of the ACQ AI as your vehicle and think of the workshops as your guide. Now, to put this in context, An in-person version of this is $35,000 run by my team. All right? So I'm not involved. $35,000 run by my team in person one day. This experience is virtual and it's led by me. Now here's just a few happy stories of the in-person one run by my team. Joshua Tomlinson: I followed Alex's content for a long time. Expectations super high. Needless to say, absolutely delivered. Happy Bay Construction: We've never been to an event packed with so much value in two days. No fluff, straight business, worth every penny. Sarah, been to Vegas twice now, can say without hesitation, helped my business tremendously. Mike Lynch, one of the best high-level business events I've ever been to, highly recommend for every business owner. Julie, nearly instant ROI every time I come here. They go above and beyond to make sure you get exceptional value. And there's just honestly the best things we've ever done. It just, you can keep going. Left with clarity, bunch of great notes, some solid connections, great follow-up. Right? I could keep, definitely do it again, recommend to a friend. Like I can keep going. There's just a lot of these, a lot, a lot, a lot of these. Copies. And you get access to the ACQ virtual event for free when you support 200 entrepreneurs by donating books. So here's what you're getting. You get the 200 books, you get the lead system free, you get the sales system free, you get the delivery system in both playbooks free, the profit system in all 3 playbooks free. Again, these are hard copies inside of a premium bound binder. On top of that, ACQ.AI Training on 226+ businesses, probably one or two that are just like yours, maybe one bigger, one smaller, that you can immediately ask questions to about your specific business and the next thing you need to do. And the virtual workshop to make sure that you know how to maximize all this material so you can unbottleneck your business and grow without restraint. All free when you donate $200. So just go to go.acqday. Now, if you want my competitive advantage to be yours for less than the cost of a Chipotle burrito every day, which is $8.33 with a firm, just go to go.acq.com right now. Now, I've seen many of you already donating books during this presentation, and it makes me incredibly grateful. So thank you. But I also know that some of you still have a question or two. So before I bring out our 5 mystery headliners, Let me address some of the questions I expect people to have. So let me just be upfront. This is a significant commitment, right? So let me just be direct here. If you've gotten value from my free nuggets, my free YouTube videos, my free podcast, my free scaling roadmap, my free audiobooks, my free keynotes, my free newsletter, Mosey Minute, my free courses, my free events, please donate some books. Which you can do here now at go.acq.com. And if you haven't gotten value, then please don't. I really mean that. With that said, while you guys check out, I want to share something cool with you. Over the last year, I've been studying risk-reward decision-making frameworks of the wealthiest people in history, people like Rockefeller, Paul Getty, Bezos, Musk, And what amazed me was a common theme. These guys had to make huge bets and go all in multiple times. And those moments are the inflection points in their lives and wealth. For example, Elon, age 26, exits first business, Zip2, gets $22 million in cash. Most people retire here. But then he goes all in on his next thing, a payment platform. 31, exits PayPal, $175 million in cash to him. Most people for sure retire here. But he then goes all in again on his next thing: rocket cars and solar. Then, age 37, SpaceX almost runs out of money, puts everything he has on the line on his fourth launch, makes it happen, and SpaceX is saved. But wait, there's more. At age 46, Tesla's one month from running out of money. He risks his entire net worth again to borrow money to float the company and eventually turns the corner with the Model S. And today, 54, now the richest man in the world with three of the most valuable companies ever, and positioned for more growth. And all of the others have the same wild stories because they have a different and superior understanding of risk and reward. Bezos actually has two of my favorite quotes on risk and reward of all time. The first was the opener of my $100 Million Offers book. "Outsize returns often come from betting against conventional wisdom, and conventional wisdom is usually right. Given a 10% chance of 100 times payoff, you should take that bet every time.", but you're still going to be wrong 9 times out of 10. We all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs. The difference between baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is 4. In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. He also has my second favorite quote of his. It's short and sweet, but it's one that I think of a lot, partially because I don't read paragraphs to myself. Humans tend to overestimate risk and underestimate opportunity, which led to one conclusion: history rewards us for being bold. Because I know some of you guys are stuck trying to figure out your next move, scaling like crazy, trying to keep the wheels on the bus, and some of you guys are just trying to stop the bleeding. And I've noticed this common theme for myself in business is that at every sticking point I reach, there's usually some big bet I have to make to get to the next level. And so I like to remind myself of this when I don't feel courageous. And so each of these figures had moments where they had to make high-stakes decisions multiple times, not just once, multiple times, and go all in to get to the next level. And since decisions are the highest leverage actions that we can take, I thought sharing some of the decision frameworks and bets that shaped my career might be some of the highest leverage value that I can give you. Is that okay? I think they're cool. Sweet. 10 decisions and frameworks that changed my life. So big decision number 1 was quitting my job to become an entrepreneur. So I'm on the phone with a close friend, Victor. He was my first free client, by the way. Pacing around my apartment, probably for the 50th time, debating if I should quit my job and start a business or not. And so I'm saying things like, you know, what if it doesn't work? What if I run out of money? You know, I'm doing okay. Why should I change anything? I've got a lot going on already. You know, things are super busy right now. And like a good friend, he listened and he waited for me to list all my reasons. And then he said something I'll never forget. He said, dude, the only thing that's guaranteed is that if you risk nothing, you get nothing. It sounds like all your reasons not to do it are the reasons you should do it. And what's crazy is we actually both quit our jobs after that conversation within the next few weeks. And I drove across the country to become an entrepreneur. And I can safely say that was the best decision I ever made, and my friend Victor helped me, which led me to big decision number 2, learning the gym business. So I drive across the country. This is the actual picture when I got to California, when I actually showed up. So I find this gym expert on the internet, drive across the country straight to his gym, and I took this picture. I actually found it. I think it's kind of cool. And so anyways, after driving 36 hours, I didn't know what to expect. And so as soon as I sit down, he offers me to join his gym owner group for $10,000. So I froze. I'm 22 years old, right? I tell him, I'm not sure if I'm at the point in my business career to make an investment like this. But Sam says to me, have you ever made a decision like this before? I say no. He says, you only have to answer 3 questions, and if you answer no to any of them, then don't do it. "Deal?" I said, "Sure." He said, "Will this get you closer or further from your goals?" I said, "Yes." He said, "Great." He said, "Does it increase your chances versus doing it on your own? Yes or no?" I said, "Yes." And he said, "Do you have access to the money to get started? Yes or no?" I said, "Yes." He said, "Well, since you said yes to all three, it's a logical decision, so I don't think you'll regret it." And so I did it. I invested in me, and it ended up being one of the best decisions, the best investments I've ever made. It was the first big domino that moved me in this direction. And to be clear, that one group isn't why I'm here today, but the decision to invest in learning skills is. It was the first big investment I made, so I always frame these decisions directionally rather than absolutely. So instead of asking, will this thing scale, save XYZ my business? Answer, it certainly won't. Only you can do that. But instead I ask, does this get me closer or further from my goals? And for me, when the answer is yes, I move forward knowing I'll figure the rest out along the way, which you can do by going to the link below at go.acq.com. And despite being terrified to spend that kind of money, I did. And that decision ended up being one of the largest factors to why I'm here today. So here's what happened next. I go to my first gym owners meeting. Remember, I don't own a gym, okay? And so big decision number 3, what kind of gym model should I start? Bodybuilding, powerlifting, fitness. I was into all these different things. And so I show up to the meeting. I wasn't even sure if I was ready to be in a room like this. And my turn to talk comes up. So I say, you know, I want to start a 10,000 square foot gym. And immediately all the gym owners jump on me and they were like, never go over 5,000 square feet for a training studio. I was like, oh, okay, got it, write it down. And then I mentioned some specific equipment I wanted to get and they said, no, you don't need that. You can get most of that stuff for 10 cents on the dollar at auctions. I was like, oh, didn't know that, great. And then I said, okay, well, I wanna rent retail space. $5 a foot is what I'm thinking. They're like, no, you can never go above $1.50. I was like, oh, got it. And so in 30 minutes, they saved me probably 5 years and $250,000. Like, I couldn't have gotten a higher ROI if I tried. And that's when I realized just how steep the price of ignorance is. It's a tax we all pay in time or money, and we pay with whatever we value least, but we pay the ignorance tax either way. These decisions, to be clear, I made before I was ready. But I think of them now like a rocket ship. A small directional change in the beginning can create huge changes down the line, good or bad. So sometimes starting before you're ready is exactly when you benefit the most. It's also why I secured financing through a firm which works out to $249 a month for anyone who qualifies and wants to donate books. Just remember, check out as guest if you want to use financing. To be clear, don't be dumb. I've tried to make it so anyone who's motivated to donate can, and can get it, just hit the link at the bottom now and you can walk through the steps. All right, anyways, the decisions that Sam and that group helped me make set me on this better path, which led me to big decision number 4, starting with my first gym and my partner who never was. So Sam connects with another gym owner in the area and says we should partner up and start a bigger gym together. So 2 weeks before the gym opens, my to-be partner says, hey, we should go to this workshop. It's $3,000. They promise if you don't make $10,000 at the end of the workshop, "Uh, you can get your money back." I was like, "Okay." So $3,000 was still a lot to me at the time, but it sounded like stuff I needed to learn. So I paid and I went with him to Las Vegas. So let me give you a spoiler here. I didn't make 10 grand. I didn't even make a dollar from the workshop. But I did learn a little skill called Facebook ads in 2012. So this is totally crazy, but that arrow that's pointing to that picture, so a friend of mine was actually there. He sent me this picture, I wanna say within the last 6 months, And this is from 2012, so 13 years ago. So he was there and this is actually at the workshop. I think for me it's cool. I mean, maybe when you get older, you know, you like pictures of little moments. So anyways, my to-be partner didn't make $10,000 either, all right? But here's the difference. He got upset and he asked for a refund, but I didn't because I saw how I could use this to get people in my gym. Now, the night before we had to sign the lease, my to-be partner who never was, backed out, so I had to come up with his half and my half, which is why I didn't have enough for 2 rents and slept on the floor. For those of you who know that story, that's why. But learning to run ads in exchange for my $3,000 investment, yeah, you could say it worked out for me in the long run. And so the bottom line is this: for the right person, ROI should be the least of their concerns, because to winners, learning skills is always worth it. And winners only become winners by taking action before they are, and that's how they win. But if you just need to take a bet on yourself, then do it. You're the only asset you can ever lose, and so investing in you is the best long-term move you can make with this or anything, and I made it easy for you at go.acq.com. Now that takes me to big decision number 5, find a way or make a way. So I opened my gym and I get chairs and tables from a dealership down the street for free. So they put these out on their lot, You can see a picture there. I just only bought equipment and then I realized that no one had anywhere to sit and I had nowhere to sign anyone up. And so I was like, oh God. And so I saw this out front of this car dealership and they're like, you want it? And so they actually helped me bring it back. Anyways, little story. So I pulled these things from across the street for free. I run my first ads and I sign up 22 members. And this sounds silly now, but like that table with 22 signups was, actually a huge accomplishment to me. For years when I would look at that picture, I used to get really choked up about it. Now I feel nothing, I'm kidding. But I actually remember it was a huge, I went to a new city I'd never been to and I signed up 22 people, it was like a huge deal. And so what's interesting is that one of those members totally changed my perspective. Her name was Jamie. And so she was a single mom, 4 kids, 1 job, comes in, says she wants to lose weight. I told her the price, she said she couldn't afford it. And so I paused, as you should. And then she finally said, you know what, I'm gonna do it anyways, I'll figure it out. And so she ended up crushing it and doing an awesome job. And so later I asked her, I said, hey, what'd you end up doing to pay for this so that I could tell other people, right, who said they can't afford it? She said, I drove Uber one day a week when the kids were at their dad's. I was just resourceful. And so in that moment, she taught me the difference between resources and resourcefulness. Everyone thinks you need the first, but you only need the second. And as a single mom with 4 kids, you can imagine she could have easily said she didn't have the money, but it just came down to priorities. She just decided that this was more important than the least important thing she was doing and spending money on and made the trade. And so sometimes I have to remind myself of that where I'm like, what is— do I want this thing? Yes. What else am I spending time and money on? What is the least important thing that I'm spending time and money on? Am I willing to trade that for this other thing that I want more? If the answer is yes, I make the trade. And so whenever I like to think of my situation, if I think it's hard, right? I think about Jamie and I'm reminded there's always someone who's had it worse and done better. And I actually found one of her first progress pictures and she actually ended up losing over, I think close to 100 pounds. This isn't her full before and after, but I just thought it was kind of cool. Just, you know, a little history. And she did that by focusing on her resourcefulness, not her resources. And the best way to increase resourcefulness is to learn new skills. It's why I distilled all the practices into playbooks and checklists so you can just follow them. Each playbook you can get through in one sitting. That's how I designed them. This is not the time of more information. This is time of how do I just have the checklist that I can follow, that I can implement to immediately see a change. And it took me time that you don't have to pay to figure out the 100 ways to do it wrong. With these playbooks, you can just start with what works so you stop wasting time on what doesn't by donating 200 books at the link below, which led me to big decision number 6: learning high-ticket sales and services. So my gym's growing, but not fast enough. So I reached back out to the guy who ran the workshop. He had like 10 gyms at the time, and I asked him, you know, can you help me grow my gyms faster? He said sure, and then told me the largest price I'd ever heard. And of course, my initial reaction was, ah, I'm not so sure. So he says to me, I'm not here to convince you to spend money you don't have. My goal is to help you save time you haven't spent. You're gonna have to figure this out to get to where you wanna go. So you're gonna buy these lessons either way. And everything you're telling me is that your business isn't growing fast enough. So you're already paying for this with time. So the question is, is that how you wanna still pay? Because you can pay with time or money, but only one of them you can get back. Which is why I made this to save you time and money. If you're ready to avoid the ignorance tax, the only kind of legal tax, by the way, that you can avoid, you can go to go.acq.com. So anyways, I do it. I make the investment. I fly across the world and I learned about semi-privates and how to sell higher-ticket services And you could say that investment worked out pretty good. And by the way, I actually went there. He was super busy and he had his secretary. He said, hey, can you just take this guy out for the day? So I have 57 pictures of me in Australia in random places, just me alone where they took pictures. Then I met up with him later that evening so he could teach me all this stuff. So just a fun story. So that led me to big decision number 7, going all in on the skills needed for Gym Launch. So at this point, I only know how to run ads locally. I need to learn how to run them globally. And I reached out to a bunch of ad agencies, but I couldn't afford their services. And so finally get on the phone with one guy and I ask if he'll just tutor me. He says no, but I was so desperate. I was like, well, what would it take? Which, by the way, a way better question to ask yourself and others if you truly want something. But anyways, he says way more than I was prepared for. So I hesitated. And so he says, Think about it like this. Over the next 12 months, you're gonna spend this money either way. That money's already gone. So it's not about spending it, it's about where it goes. So you're gonna keep spending it on stuff that doesn't move the needle, ads that flop, leads you waste, sales you don't close, hires that don't deliver, or you're gonna exchange it for something that builds your business. Because money only has value when it's exchanged for something better. And what's a better trade than the skills you need to build the business you want? So I did it, and I became the best student I possibly could and learned what I needed to advertise B2B and start launching gyms, which ended up being one of the best investments I ever made. And my hope is to provide the same opportunity for you and 200 other entrepreneurs, which you can support by donating books at the link below. Again, your life will be different from mine, so will your results. I share this to explain how I made my decisions that changed my life and made big bets when I wasn't sure what to do. Not to guarantee an outcome for yours, which led to big decision number 8, my next big bet on skills. So fast forward, gym launch works, but we've plateaued. For 3 years, I'm stuck at $30 million plus-ish a year. And I get on this podcast and I start, you know, to talk about a company I'm a huge fan of. And the host of the podcast says that the founder is a personal friend of his and he can make an intro. So I asked him to and he did. And at the time, the founder said his company was doing a $1 billion a year in sales. This guy was the richest person I ever spoken to at the time. So we talked for a while and I asked him what he thought I should do to get unstuck. So he tells me, "It sounds like you just need a different way to advertise." So I immediately counter with him like, "Hey, well, I've tried some stuff in the past before and it didn't work out, so I'm not sure if that'll work. Let me just see how my current initiatives are shaking out. I got some coals in the fire. Let me see how those work out." Now this guy doesn't need to help me. But he just drops this bomb on me instead. He says, if you've done something like this in the past and it didn't work, the only thing worse than making one bad investment is letting a bad investment prevent you from making a good one. And if you do, you let it burn you twice. He says, listen, imagine you could go back in time and talk to your younger self opening your first gym. I say, yeah, okay. So he continues. Would you have things to tell him about what to do differently? I was like, yeah, of course. He said, right, but now imagine younger you doesn't listen and says, I'm super busy right now. I've got some initiatives I want to take care of. I've got some coals in the fire. It's not a priority. I'll get to it later. You get it? He said, that's what I'm trying to do for you right now. You're only hesitant because you can quantify what you have to lose but not what you stand to gain. And that's why making big bets is so hard and why so few people make them. So I made the investment of time and money into content. It's been one of the best investments I've ever made. And so if you're feeling any of the same hesitations, that might be your business telling you exactly what it needs. Because it isn't about the timing being perfect, it's about solving what's making the timing feel imperfect. And if that sounds logical, go donate some books. If it doesn't, that's cool too, which led me to big decision number 9. So there are moments in your life where everything branches, right? You probably think of some of these now. If I hadn't gone to that coffee shop or signed up for the XYZ class, you know, this thing wouldn't have happened. For me, one happened 8 and a half years ago when I was swiping on my phone during lunch. So I saw this fit Persian chick and figured, why not? But what's crazy is that if I had swiped the other way, I wouldn't have met her. And I shudder to think what my life would be without Layla in it. And I think about this a lot because without her, I wouldn't be where I am today. And the thing is, is there's a version of you 6 months or 6 years from now looking back on this moment wondering, what if I hadn't taken that step? What if I hadn't gotten what I needed? What if I hadn't learned that one thing that completely unlocked the business growth for me? What if I hadn't repositioned my offer in a way that allowed more people to want to buy it, more people to be interested, my salespeople to sell all of a sudden, all of a sudden way more people are showing up, I'm getting more clicks in. Again, not a promise, but imagine if these things could happen. If you went back to this moment, you're like, man, I can't imagine what would happen if I hadn't done that, which is why it's worth taking the leap and being bold. So if you feel like taking a leap and being bold, go donate books, help 200 other entrepreneurs, and you can get all this that you can see. Which brings me to one of the biggest leaps we made together. Decision number 10, buying this building, which I'm actually in right now. So we weren't sure if it made sense for us to get a building and definitely not this big given the nature of the business at the time, right? We just, you know, it was a holding company. And when we were considering the decision, we came down to this framework. When we're old, will this matter? Well, if it doesn't work out, it changes nothing. But if it does, it changes everything. So imagine you're old, you're looking back on your life, you're like, well, is me buying this building or not buying this building, is it really going to change? Probably not. But if we do and then all of a sudden all of these things flourish, changes everything. And so the downside is limited. We can sell the building, not a huge deal. We can sell the books, not a huge deal. But the upside is unlimited. We can turn this into a campus for talent. Culture, team, clients, and build the life we want, which is a framework that we use a lot when thinking about big bets. What if it goes wrong and what if it works? And no matter what, we figured we'd do what we always do if something bad happened. We'd figure it out. So we let the investment be something that motivated us rather than made us hesitant because buying this building and now our second building have been some of the best investments we've made despite being unsure about it at the time turned out better than expected. And if you have questions about your business, that's why I made ACQ AI and why we're gonna have a whole day dedicated to making sure you have exactly what you need at the ACQ Virtual Workshop. And so those are 10 decisions and frames that helped me make some of the biggest decisions in my life that paid off. Was that helpful for you? Was that helpful for you guys? Because I know some of you guys are stuck trying to figure out your next move, scaling like crazy, trying to keep the wheels on the bus. Some of you guys are just trying to stop the bleeding. And going all in, taking the leap, may be the best thing you do. At least it has been for Rockefeller, Paul Getty, Bezos, Musk, and it certainly has been for me. To be clear, I'm not saying what happened for me will happen for you. You can't make the same decisions as me. My life is unique, so is yours, and your results will be too. But to re-quote Bezos, "Humans tend to overestimate risk and underestimate opportunity. This long-tail distribution returns. It's why it's important to be bold. Big winners pay for so many experiments." We're rewarded for being bold. That said, for those of you who are motivated to be bold and take action right now, I've got one more surprise gift for you, for helping me help 200 other entrepreneurs, but it disappears the moment this livestream ends. The $100 Million Launch Black Book. It's available now only while this livestream is on. So while the red light is on, this is available. The moment the red light is off, it's gone. Most business owners are terrible at launching things. They post once on social media, they send a single email, nobody cares, and they wonder why. Then they watch their competitors with inferior products destroy them simply because they know how to create demand. I spent the last 14 years mastering the art of launches, from flying city to city launching gyms out of extended stays when I was dead broke, To launching supplements that did $74 million in sales with almost 400,000 orders. To launching software that hit 15 million users. To launching books that shattered records, both topping the All of Amazon charts. Launching is how I built what I have. This launch that you're watching right now, I invested $4 million in ads alone to execute it, just ads. And maybe just broke a world record. We'll see. Every email, every ad, every piece of content was strategically designed to create maximum engagement and maximum impact. So here's everything I spent 14 years learning, 2 years assembling, and millions to create for this record-breaking launch. So here's what you get inside the Launch Black Book. You have the email and SMS sequences that drove hundreds of thousands of registrations. I checked this morning. I think our number right before I got up here was 620,000. Video sales letters, 6 different VSL scripts that converted cold traffic. There's all sorts of different ones and we'll give you the scripts for all of them. The affiliate recruitment, the complete black book and email and text sequences we used and the prizes, the whole breakdown for how we had affiliates also promote this. Paid ads, 1,000+ paid ads that profitably scaled this launch. This complete webinar. This is 1,700 slides, transcript and the production notes to make this happen. The launch timeline, day-by-day blueprint for recreating this exact launch. And something that I, like, I don't know if you'll appreciate unless you really get this, launch memo. So what is a launch memo? So we practice the same thing that Bezos did at his company, which is that we do all of our big decisions via memos. That's how we do it at Acquisitions. And so all argumentation, all structure, all big decisions are always done through memos. So we have to crystallize our thoughts and just crystallize our decision-making process. And so you'll get the launch memos, our internal documents that explain the strategy and the thinking behind the launch, and the two book bundles, the $200 and the $800. The $800 you see after the $200. That's the big ultra business owner bonus. So once you get $200, you can see the $800 one. Now, here's the reality. From launching a lemonade stand to launching the iPhone, every business of every size needs to launch stuff. You need to make your offers available. From new products to new locations, new services to new features to new events. The difference between businesses that explode and businesses that die is their ability to channel demand into buying behavior. These assets work. The same psychology Works whether you're launching 100 to 100 people or to 1,000 people. Let me see if I can get that. There you go. Or to 100,000 people. You're getting the exact multimillion-dollar assets that just shattered, hopefully unofficially, a world record, but only if you donate while the livestream is on. The moment this livestream ends, it will no longer be available. So this is your final chance to get the Launch Black Book, worth more to me than just about anything. So if you want to master a core skill that built my material wealth and get everything we use to break records, go to go.htq.com right now before it's gone. Now, a special note. The live-only bonus launch collateral is digital. And the main reason is this. We couldn't print it ahead because we're still doing the launch. All right. So this offer won't be for sale after the launch. So if you want it, you need to check out at the link below now. The implementation mega system, everything you can see here is first come, first serve. And so when you help me on this mission, my hope is that I not only help you achieve yours, that we together can help 200 other entrepreneurs save their businesses, save the world. And so that's why I'm trying so hard and spent countless hours doing the unscalable, the sheer volume of work over 2 years. It's been insane to make this for you. So that we could give this to them. So let me tell you everything you're getting when you support 200 entrepreneurs at go.acq.com. So when you donate $200, which is a true $5,998 value, you're gonna get the lead system, which includes the Go-To-Dads Playbook, the Hooks Playbook, the Branding Playbook, the Marketing Machine Playbook so you can replace your face, the Branding Playbook so you can actually build the brand that gets the clicks, that gets the sales at the premium prices that you want. You're also going to get the sales system, which includes lead nurture, closing, and the proof checklist. All 3 free. If people aren't buying fast enough, or your sales team isn't closing, or you're the only sales team, this is the solution for that problem. Next, we have the delivery system, which is we got to make them worth more. We got to get them to keep paying. And so how do you do that? We have more analytics and more data on retaining customers than I think just about anyone because the nature of the companies that I own. And so I put everything that we've learned from millions of dollars in research into here and organized into literal checklists. You can just follow them free when you donate $200. On top of that, you get the Fast Cash Playbook, the Pricing Playbook, and the Price Race Playbook. These are the fastest, lowest operational drag things you can immediately implement in the business to try and cover this donation. Not a promise that's gonna happen. I'm just saying that these would be the things that I would start with if I was like, what do I do tomorrow that's the least change that I can make in the business to try and generate cash flow. That's what I would do. So you get all, all 4 of those systems free when you donate $200, plus the HQ AI trained on $31 million of consulting work. Every one of the faces you see behind me, $31 million of consulting work with 226+ businesses, probably multiple just like yours. You're like, what should I do? Ask. That's why I did it for 2 years. And The ACQ virtual workshop, that'll show you which playbook to start with, how to personalize it, and we'll show you how to use the tools to get to where you want to go. And while we're still live, we have the Launch Black Book, which contains everything that I spent millions of dollars on, literally, to put this together so that you can model it in whatever you want to launch, whether it's new products, new locations, new services, new features, whatever. You can launch it using this free when you donate 200 books to other entrepreneurs at go.acq.com. And if you qualify through a firm, you can donate books to get everything in your hands for as low as $249 a month, interest-free. All right, this is if you qualify. And if you aren't seeing a firm, hit the little dots at the top right and you can check out as a guest. You can also check out as a guest at the bottom. If you have any issues checking out, I hired and trained 300 phone reps. I kind of skipped over this earlier. We hired and trained 300 phone reps to make sure that anyone who wanted them could get them. So you'll see their number on any failed checkout. Just call them and they will help you. So let's talk about best-case scenario. I think this one's pretty short because I think I've covered it pretty well. So you change your life forever, your business scales faster than you thought possible, save the world, right? I think we're pretty straightforward on that one. But let's talk about worst-case scenario. Right off the bat, you get a 100% dollar for dollar tax write-off as a business, period. First thing. Next, instead of just giving them away, if you wanted to, you could just resell all 200 for yourself and keep the bonuses free for life. This is again worst-case scenario. That's the second thing. And to give you context here, we've sold 1.3 million copies of my book and we sell thousands every day. So if you wanted to, there's demand for these books. So they retain their value. You could also use these books as lead magnets to get more leads. Actually had a business owner this morning saying, yeah, I'm just giving them as a lead magnet for my next event. I was like, great. Or as a gift to new customers, or as a bonus for joining a community. You have an online community, want to give it as a gift for people joining or coming to an event, want to have books for people. Or if you want a customer to just leave a testimonial, leave a review, give a book as a bonus. Or, and this is actually one of the most common ones that I was not expecting, an onboarding gift for new employees to get them up to speed faster. One of the biggest reasons we get bulk orders actually is companies buying the books to onboard all their new employees. I didn't know that one. I didn't expect that one. And mind you, all of those things, those are all the worst-case scenario before you even use a single tactic from all four of the system, the lead system, the sales system, the delivery system, the profit system. And that's before asking even a single question to get the ACQ AI Advisor to do anything. That's before the value multiplication you get from the ACQ workshop. And that's before deploying even a single artifact from the launch blackbook. I feel like it's a pretty amazing worst-case scenario. 100% tax deduction for businesses. You sell the books to recoup some or all the costs, give it as a gift to new customers. You can use it as a lead magnet. Use it as a gift to join a community like school. Use it as onboarding training or for a new employee gift. Give it as a gift bonus at your next event or meetup. Plus, you can also just feel good about helping 199 other entrepreneurs grow their businesses. As a reminder, for those of you who just want to do good but don't want to take the time to give them away, I will gladly handle the distribution of the books. So if you want to use just some of them, just use the code that you get in your email to get free books, and whatever you don't use, I'll donate the rest for you. Keep it simple. Again, that was the number one request we had from last year. So here's what happens next. Go to link at the bottom of the screen, go.acq.com, hit this button, checkout, and if you have issues checking out, call the number there, they will help you. The larger business owners, which is about 15% of you here, There's a short video on the next page showing how you can get access to me for 6 months, meet each other, some other cool stuff if you choose to donate even more books. It's a one-time thing I'm only doing for this launch. There are more details on what I'm doing in the video, and I purposely did it this way to create a barrier so only someone who could spend that without needing a sales call or some sort of convincing would be in. To increase the overall quality. And you can upgrade your order with a click and then check out. But you got to donate 200 books first to get that one. So do this first. But the launch bonus disappears the moment this livestream ends. So go to go.acq.com. Now is the time. Actually.

Okay.

We are interrupting. Okay.

Because I brought some friends. Oh, to give you something.

No shit, there we go! Record!

We broke the record! Hi, Alex.

Well, shit. Oh, I'm not supposed to cuss, my bad. Well, uh, shoot. Um, so I'll tell you guys, uh, we— so I set this record, you know, I set this goal because I wanted to The idea of putting a book in every entrepreneur's hands in America was something that was really dear to me because this was like, everything I have is because of things I've learned and because of other people who decided to write it down. And I thought, man, if I built a brand that was like everything, instead of trying to hide it, just like, just put everything out there, all the details. Like, it would've been amazing if Bezos and Musk and like, I've had to glean all these things from their tiny interviews, but I was like, how can I just put this out there and just build a brand based on that? And so, What was really crazy is that when I looked at the nonfiction book sales records, so this is kind of crazy, but of the top 10, 9 of them are politicians. And I thought to myself, I was like, and of both parties, it's both parties. And I was like, how is it that the top 10 nonfiction books are all written by people who basically had state sponsoring And the people who are paying those bills is us. We're the entrepreneurs. We're the ones doing it. And so I was like, man, one of us should get that. And so part of the reason that I did this was for that. I was like, one of us should have, like, it's all of ours. I don't, like, I take this as all of ours. This is not mine. Like, I couldn't have done this without you, which is why I said that to begin with. It's like, how could I have you help me make this happen for everyone? So this is really an award for you guys. Thank you guys so much. You guys are awesome.

And thank you guys so much. Of course. As you know, this record is continuing for 24 hours. And we're still going. So it is quite an official, officially amazing achievement to have surpassed the record already so soon into the 24-hour launch. So we will get that final number tomorrow morning and see where your final number is. But we can confirm, the three of us, that you are the official new record holder. Congratulations.

Thank you. So thanks, guys. So just so you guys know, I think the record was 1.44 or something like that. 1.43. Yeah, 1.43 million copies sold. We're serious. We want to hit that record. We want to get that— sorry, we want to get the books into the hands of as many entrepreneurs in America as we can. And, you know, we're not stopping. So let's keep powering through. I got more stuff to show you and I can't wait. Thank you, guys. Thank you. Thank you. All right. I think we should probably transition to prizes. Yeah. All right. So without further ado, $100 Million Man, please remove the table from the premises. And we're going to transition to one more promise that I need to deliver on. And I have a thing on my shoe. There we go. All right.

You're good.

All right. So we're going to close down this livestream with a moment that many of you guys have been waiting for— prizes. So some of you guys preordered or referred friends or both for a shot to win prizes. And first off, I want to say thank you. I think we both want to say thank you for that. And so as soon as I finish calling the names, this livestream will be over and the launch bonus will be gone forever. So if you've been on the fence about like, should I donate books? When should I do it? Now is the time. Oh, thank you. Good call for that. Yes. Put this right here. Of course. What did you get? All right, I'll deal with that later. All right. And so if you choose to donate 200+ other books to other entrepreneurs and help me on my mission to get these books in everyone's hands, Here's what you guys are gonna get. So when you donate the $200, you're gonna get the lead system and all 3 playbooks for free. You're gonna get the sales system, all 4 playbooks to help you convert more prospects for free. The delivery system for free. The profit system for free and all 4 playbooks. So whether you're struggling to get leads, struggling to convert them, struggling to deliver to them, or you're doing the first 3 and you're just not making enough every month, we've created multiple playbooks because we had to encounter these with so many different businesses across different industries, and we had to solve these problems. And so we created these playlists to solve the problems. You get all 12 for free. On top of that, you get the HQ AI, which is trained with over $31 million of consulting, which took over 2 years of my life. Layla also sacrificed a little bit of our marriage in order to let me do this, because it was a huge commitment. It was a huge commitment. And I mean, you could see it, like this was so much work. And it was because we wanted to deliver something amazing. We wanted to get books in the hands of everyone. And I was like, I had to create the craziest incentive of all time. And beyond that, to make sure that you have an amazing experience with the ACQ AI trained on everything, the notes that I have on the books that were never published, the notes I have on the playbooks that were never published, and these notes themselves, you'll also get the ACQ virtual workshop where we'll basically train you on how to use the tools the way we use the tools. 'Cause this is not like, oh, this is just use it like GPT. That is not how you use it. That's not how you use these types of tools. It's going to be more specific. We'll show you how to get the most out of it so you can get the most leverage. These are tools and you need skills to wield them. And beyond that, this launch just broke the world record for the fastest selling nonfiction book in history, beating, I don't want to drop names 'cause I don't want to get blacklisted by the government, but, George Bush's book was number 5, 220,000 books. Bill Clinton was number 4 at 400,000 books. Michelle Obama had 700 and something, 750,000 books. I think Barack Obama had 887,000 that he had. And Prince Harry of the UK had 1.43 million copies that he sold in 24 hours. And we, this collection, this community of entrepreneurs, we just beat them all. So thank you guys so much. And so the way that that was able to happen, all the assets that actually broke the record of the largest launch of all time are in here in this launch black book, and you will only get them right now while we are live. The moment the livestream is done, it will go away. And all of that is free when you donate $200. All right, and the donation's $5,998. And for everyone who's in the US and qualifies through a firm, it's $249 a month, interest-free. Obviously, if you don't qualify, might have more interest. That's between you and the firm. All right, with that being said, quick reminder, the live-only launch, right, goes away the moment this ends. It contains the emails, video sales letters, recruitment, for affiliates, paid ads, this complete webinar, all 1,700 slides, the internal launch memos. So go to the link at the bottom of the screen if you want to get yours now because it disappears the moment this livestream ends. All right, so there's also a friendly reminder: everyone here gets all the free stuff that I gave at the beginning on Tuesday. That's when this will drop, so stay tuned for that. Again, everyone who is here live will get a separate email with the lost chapters. It'll be separate because you guys are here live, so just check your email for that. Now let's get to the first round of big prizes. We have my exclusive 70 One Minute Business Tactics audiobook. So I recorded a separate book for the affiliates to give y'all a reason to refer 10 friends. Just like the amount of stuff, that just took a long time. And so for everyone who referred 10+ people to the event here today, You'll be getting this in your email. It's all automated. I would love to say your names. I just can't out of just respect for everybody else. But thank you guys so much for referring. You'll get that audiobook for free. It'll be in your email. Check spam if for whatever reason you don't get it. I have no reason to hold it back from you. I want you to get it. Now, for the grand prizes, we have 90 winners. And what you're going to win is full day in Vegas where we'll have 10 fireside chats and open mic Q&A. All right, now the first 50 referral winners. So this is from people who referred over 10. All right, if you referred over 10 people, this is you. So if your name is called, we'll email with dates and details. So you'll have a spot in the room should you choose to take it. So listen closely, I'm gonna say each name twice. So the 50 referral one-day Vegas winners are, this is from the VIPs who pre-ordered, oh sorry, excuse me. Excuse me, what I said the first time, 10+ referrals. Excuse me. Congratulations to Lisa Cruz. Maybe I won't say these twice. Lisa Cruz, Renee G, Brett Smith, Pablo Sanchez, Areola, Pablo Sanchez here. I'm not gonna touch that one. All right, Sam Smith, Dr. Amy Horniman, Oscar Mangana, Lenny Lopez, Thomas Palik, Justin— I'm gonna mess this up and I'm really sorry— Justin Freilich. You want to say the next ones? Yeah.

All right. Matt Burke, Sean Casey, Tammy Ritchie. Spectacular team. Michael Neely, Brandon Bornishin, Benjamin Kuhn, Austin Southern, Mikey Ahoot. I think it's Ah-doot. Dude, how do you— my last name is Nagini, okay? My maiden name. Amiki. Amika. Amika Osai. Brayden Lee. Krista.

Israel Roca. Israel Roca.

Nice. Christian Stubbs. Alec Overett.

I'll get this one. Tad Talbot. John Stojan. Kendrick Starr. Josh Carmichael. Armin Arnanian, Eduardo Liu, Adrian Brambilla, Carlos Urrego, Paul Thompson, Jonathan Hogwood, Johan Minard, Mark Del Rosario, Liam Davis, E.G.

Oren, Jeremy Spann, Michael Smith, Alex Sawyer, Daniel Reffenberger, Ryan Mitchell, Lee Mosler, Kevin Rosado, Danny Minaki, Ryan Aoi, Margot Duke. Don't mess it up. Love you guys. Derek Guardo.

Yeah, we really do appreciate you guys referring. I'm very sorry if we messed up your last name, like, very, like, genuinely. I know how hard some of you guys did to refer people. Yeah. And I'd like— it's like something that bugs the hell out.

We talked about ahead of time.

We were like, it's gonna be really rough. If I knew how to say your, if I could know who was gonna win ahead of time, I would practice the names. I just don't know who's gonna win 'cause it was random. All right, now, so that was the 50. You guys won a spot here, day here in Vegas for referring 10 friends.

So thank you. Now— We'll have you pronunciate your, pronunciate, give us the pronunciation when you are here in Vegas.

Yeah, you can tell us exactly how to pronounce it. Now the first 40 winners comes from the number 50 to number 11 affiliates. All right, so if your name was called, we'll email you with dates and details. All right, so listen closely because I'm only gonna say each name twice. I'm gonna say it once, whatever. So this list is also on the referral leaderboard, so you can always look there if you're not sure. So you can look there if you're an affiliate and you're one of the top guys, you should know already. So the top 40 one-day affiliate winners, so this is number 50 through number 11: Sean Osborne, Artie Bridge, Madix Ritter, Vadim Ramiel, Jonathan Mast, Jack Ballner, Wesley Fisher, Victor Demasio, Joaquin Lopez, Evan Seach, Ramesh Yadav, Andris Lanka, Abhishek Joshi, Danielle Leslie, Doug Bodden, Marcos Rossetti, Dennis Sullivan, Allison Prince, Amy. Okay. Marcus Albert. Every Amy who's been referring is like, this is it. Promoters Alliance. William McMackin. Rob Hattingham. Sean Ferris. Ziggy Baz. Verrez Rever. Rever. Rever. Daniel Giordano. Amon Nada. Valentin Molina. Jackson Yu. You wanna get these ones? Yeah.

All right. Rafael May—

May—

Mayol. Mayol. Mayol. Eric Simon. George Ramos. Dawson Helmling. Jack Doms. Krista Mashore. Arlen Hamilton. Rodrigo Camacho, Austin Armstrong, Jonathan Montoya.

So again, if your name was called, we'll email you with dates and details and all that kind of stuff. Check your spam. We have no reason to try and like not send you the, the stuff. All right, now the moment many have been waiting for— our grand prize winners. The top 10 referrers win the day in Vegas plus One-on-one fireside chat with your audience, plus a private dinner with Leila and I and the other 9 top referrers. So these are for the top 10. So listen closely, only saying this once. So the top 10 affiliates who won grand prizes are— congratulations— Brian Adam, Sahil Sehgal, Tyler Clark. Nice, man. Frank Bernardo. Eugene Vandermer—

uh, Enzo Carasso. Basil Al-Zoubir.

Nice. Matt.

Matt Smith.

No.

You got this one.

Nipun Sehal. Oh, you shot— stop.

Chat—

Shahid Qari.

Shahid Qari.

How are you so good? Crushing this. All right. And finally, drum roll, please. The top 10 VIP winners randomly selected from preorders. So about 82,000 of you preordered the book. So 10 of you are getting selected at random from that list. What you get is the full day in Vegas plus one-on-ten time to go over your business and help you scale. Kind of like I did with these people, except they're doing it with you. All right? Now listen closely. Like I said, I'm only saying each name once. So our first of 10 VIP winners is Troy Gaito. Our second of our 10 VIP winners is Meggie Petusche. Our third, Jonathan Ruiz. Fourth, Andres Quiroz. Fifth, Daniel English. I could have crushed that one.

You got this one. Our sixth, Faromisa Ali. Yeah, that was a medium. Ava Trawicki. Kalem Simpson. Stephen A.

Evans. That was an easy one. Stephen Evans. I was just so used to it being hard. All right. Now, before I announce our last VIP winner— thanks, V. I'm staying up. Are you staying up? All right. Well, then we have something after. Oh, we have something after. Geez. All right. So quick reminder for everyone here. All the free stuff comes on Tuesday. You'll get the Money Model System free, Lost Chapters free, Money Models Audiobook free, 90 days of school for free, and a lifetime lower rate of $9 a month. This is one of the big reasons we put money into the school. So we could fix the money model, so we could increase cash flow in the business, so that we could do this kind of thing. This has been the goal since Sam and I talked about this, gosh, almost 2 years ago. When we first, actually it's been over 2 years, when we first started talking about doing this. It was like, how can we get this to the point, how we keep driving the price down so we can just get more people who wanna start businesses about things they're passionate about so they can, how they can build communities, connect people together. I'm a huge believer, like a lot of the big breakthroughs I had in my life came from, like I said, books, experiences and tutors and school allows people to share the things that they're good about or learn the things they want to learn. So like all of that is for free and already has all of the money model stuff trained into it. And so it's yours for free 90 days and then it's $9 a month after that. Okay, that's all going to be in your email. And if you choose to donate 200 other books to other entrepreneurs while we're here, bringing it home while you check out, here's what you're going to get. When you donate $200, you'll get the lead system, which includes go-to-dads hooks, branding, and marketing machine absolutely free. You're gonna get the sales system, which has lead nurture, closing, and the proof checklist absolutely free. You're gonna have the delivery system, which includes lifetime value enhancement and retention. So if you got holes in the bucket, this will help you fill it for free. You've got the profit implementation system, which includes fast cash pricing and price raise letter. These things are things you could immediately use tomorrow, low operational drag. To help even pay for this donation. Not a promise it's going to happen. Your results will be different. All right. But these are the things that I would do first if I had to. All right. You get all 12 of these playbooks, all 4 systems, absolutely free when you donate $200. And I spent 2 years training this AI on 226 individual businesses, probably including not just one but multiple, just like yours, of what we would do to scale the business, increase the the value of the assets itself, make it so that the entrepreneur can ultimately exit the company and make it as valuable as possibly can and ultimately scale it. And we trained on $31 million of consulting, 2 years, so many, so many late nights of putting these notes together, reviewing them, the full days that I would do with all of these different companies. And we trained it so that we could create something that could scale, that could help more people. And to make sure that you can use the tools like a master, so you actually can use them in a way that provides the most value to the business right out of the box. It takes time to learn skills that use tools that are more complex. We'll show you how to use the tools. And for those of you who have constraints in the business that are on supply side of like, how do I get more people in the business? How do I attract some of the better talent? Layla's going to be going over this stuff at the ACQ virtual workshop so we can help you deconstrain the business, use the tools, and make sure that we help you get that business over the hump that you're currently at. The live-only bonus, the launch black book that just broke the Guinness World Record, goes away the moment this livestream ends. All right, the email and SMS sequences that drove hundreds of thousands of registrations, every video sales letter, the affiliate recruitment, the paid ads that we ran, 1,000+ paid ads that scaled this launch, this complete webinar, 1,700 slides that just broke the record all time, uh, the internal launch memos that explain the strategy behind every single big decision we had to make, It's all free, but it goes away the moment this livestream ends, which is momentarily. So you're getting all of that live only for free, and you can, you can donate the books for $249 a month with Affirm if you qualify in the US. Now to the super ballers, you can grab my extra goodies on the next page by donating more books. Like I said earlier, you can donate $800, but I think it's only 3,000 more today. Now, our 10th of 10 VIP winners, so our final winner. You want to announce it? Yeah. Maybe who says it faster.

We'll see who reads faster.

You read faster. Luke Walton. That was an easy one. Luke, congratulations. Okay. So as I close the livestream down, Launch Black Book goes away forever. Okay. So if you're mid-checkout, let me know. I'll keep the livestream going. Can I get the chat turned on so that I can see the other one? Because we have multiple chats going. I just want to make sure I see them all. So if you're mid-checkout, let me know. I'll keep the live stream open just to make sure that you get your bonus. So while you check out, that's everything that you get. And so this is closing down momentarily. Now, I do have one more promise that I have to keep, but you said you want to do something, right? I'm about to do something crazy.

So what do you want to do? Go ahead.

I'll do it after. Okay. All right, so this is, uh, that is my shoe. This is for my Aussies. I promised I would, uh, do a shoeie for you guys since you guys are showing up at like 2 o'clock in the morning. Did you guys really give me a tall boy? Jesus, I don't even know if I could fit all the, the beer in there. How am I going to fit all the beer in? So this has been walked around in since 3 o'clock in the morning. I've been sweating. Yep, that's how a shoeie works. And so, yeah, so to everyone, I promised I would do it. And so you guys have been fucking awesome. Oh man, I can see dirt in there. Oh yeah. All right, here we go. I'm gonna do a beer's worth because this is a tall boy and I don't think it can fit inside of my shoe. Aussies, this is for you. You guys are awesome. Like a fucking champ. Thank you, guys. Get every last bit. All right. What did you want to do?

We were just gonna, uh, we're gonna stay on for a couple minutes, answer a couple questions, and then, uh, oh yeah, show you a couple things.

Oh, show me a couple things. Okay.

Not that though, and probably not kissing.

All right, what are we doing? 2.4.

Holy cow, you guys rock!

2.4 million copies. You guys are insane. We wanted to show you. Oh, thank you guys. Thank you guys. I mean, honestly, like, this is all you guys. Um, you guys are awesome. Uh, I, I really wanted to— I meant what I said. Like, uh, I saw the top, the top list, and 9 out of the 10 were politicians, and I was like, how can these guys own the list for all nonfiction books when they're just memoirs that are ghostwritten? I was like, the books aren't even written by that. And I have no offense to those very powerful people. Please don't you know, kill me. Um, but like, like, I was just like, come on. And so I thought it would be awesome to give an incentive to allow business owners to donate to help other people out. Like, you can reach back in time and help your younger self by donating books. We'll handle all the distribution, all that stuff to make it easy. And so yeah, let's do some F&As and Q&As.

Yeah, so we got some, some A's and some Q's and some A's. So we have Jackson Higgler. His business is Mr. T's Pizza. Okay. It's a fast casual restaurant selling pizza and ice cream. Okay. One location generates $2.4 million in revenue, $850,000 in profit. Gross. Frickin' sick. Second location opening soon. Here's his question. At 22 years old, with a working model and strong cash flow, should I keep doubling down on opening restaurants or pivot cash flow to a higher multiple vehicle acquisitions, a scalable business to reach a $30 million net worth by age 30?

How old is he, 22?

22. Hmm.

Hmm. You know, man, I think the monetary goals are, you know, it's a good thing, but I wouldn't like make it, like letting the monetary goal be your decision for how you run the business, I don't think is the right long-term perspective. That's what I was gonna say too. Yeah, I think it makes it less likely that you achieve your ultimate, it actually makes, ironically, it makes you less likely to achieve your ultimate goal. I think that, I think you have to decide what kind of business you want to run. I will say that you decrease the likelihood that you accomplish the objective with the increased number of risk and variables you introduce to the system. And so if you have a working model right now that's doing $2.4 million with 30% margins, then you're going to want to keep doing that as much as you possibly can. You want to add something?

Yeah, I was just going to say it was interesting. I was studying why most startups fail and I was that, you know, did deep research with all of my AI. And it was talking about how it's like something like 70% of startups pivot too soon because they believe their model is unscalable. And because of that, when they pivot, they actually end up making less profit. And so I think a lot of times what happens is that we do something and it's unscalable and then we think, well, gosh, that was so hard. I don't want to do that again. I should pivot and try and do something more scalable and easy and that has more levers to pull. But the reality is that you get better with each time you do it. And we've actually seen this a lot with physical locations, because a lot of people come in here and they're like, oh gosh, you know, I've heard like I should go online, I should do this, I should do that. And I tell my team, for example, like with Acquisition.com, I'm like, great, let them all do that. And like, we will keep doing what we're doing in our space. We will do what seems unscalable and we will make all of our— we will make everything work from there. Because a lot of times what happens is that people pivot too soon because it seems too hard. And so I would say to you, one, if you just keep doing what you're doing, you're going to have a $30 million net worth by the age of 26. So like, that's going to happen regardless. You're going to have the net worth. How do you want to get there and how do you want to feel? I think a lot of times the biggest risk to an entrepreneur is not that you fail, it's that you quit. And you will quit if you hate the model, you hate the vehicle, and you hate the people you're doing it with.

It's also very normal to always want things to go faster and to then immediately assume that because it's not going faster, you're in the wrong vehicle. And it could be a money model issue. It could also just be a patience issue. And this isn't me trying to say like, oh, you're 22, like You're impatient, but like, I'm impatient and I'm 36.

So yeah, I would also say, you know, a lot of young entrepreneurs, when I talk with them, they're like, well, you know, my friends are out there and they're making X amount of money doing this or this. And it's always a fad. And you know what I tell people is like, do you want a business or do you want to make money? There is a difference. You could go, I'm sure, go make more money than this right now with the skills you have. Does that mean that that same thing that you go make money with is going to be around in 12 months? Probably not, because you're just grabbing a fad essentially like everybody else. And so I think sometimes it feels really disheartening because when you're doing the really hard work that's going to result in achieving your long-term goals, it feels like, well, gosh, but if I did this, it would go faster right now. And so people pivot because they see that it would be faster now, but it'd be slower later. So we always like to say harder now, easier later, easier now, harder later.

There's actually a lot of what we were talking about with Tom Bilyeu in here. Is like you want to seek the hard because whatever that hard thing is, is the thing that other people are unwilling to do. And so like, like, why do you think Elon's companies are worth so much? Because no one else could be like, oh, we're just going to create a rocket launching system to put 1,000 satellites in space. But if we do that, then we could just have internet all over the world. It's like, yeah, well, if you do that, then yeah, you can just own the internet of the world. And like, there's probably more than one hard thing in order to do that. Just a few. Yeah, so okay, that was, that was 22. Just keep on the path and you probably will get there faster than you think. I do think that if you want to, if you want from an opening strategy perspective, if you want to take over old ice cream parlors, which I think would be my way of doing it because it'll cost you way less from a capital expansion perspective to open it up because they're already going to have the freezers and all the equipment. And so when I expanded the gyms, I think 2, 1 or 2 of the gyms were exist— no, 2 of the gyms that I opened were existing gyms prior. And so I was able to just assume them already with the conditional use permits in place, already with a bunch of the equipment in place. And so it cost me almost nothing. And then I was instantly able— I was able to basically recoup my original investment. Again, not a promise, just like it's just something that helps.

Okay, good. Civil Productions, Kenny Cox. Okay, so he sells Madden and college football gaming courses. Cool. Okay. $30 a month or $240 a year. They have 3,500 base members. Their higher tier is $97 a month and has a little more than 20 members and it's failing. How should we structure the offer and funnel to drive upgrades to the higher tier? So $30 a month, 3,500 members, $97 a month, less than 20 members.

So I would have to know more about what the offer is. It's the high ticket one. Yeah. But fun, like that's super odd because the price discrepancy isn't even like big. It's not even that big of a difference. It has to be the offer. Yeah, 100% it's the offer. So the best way that I can describe the difference between like the core offer and the upsell is that the core offer should be the thing that they expect to get. The upsell should be the thing they hope they get. And so when someone buys it, they like buy this thing, they're like, man, I hope this thing happens. I hope it's a great day. Now, if I were the chief, you know, god of weather, then I'd be like, well, great day is an upsell. Like, I'll make it not rain, you know what I mean? But it's not gonna be a great day. You get sun as an upsell. So it's like, what is that thing that everyone hopes for? That's what I think about in terms of creating those upsells, which is typically gonna be a version of some sort of access, some sort of training, some sort of personalization. So this is what I would encourage you to do, 'cause I wanna give you like actual tactics right now. I would take, I would take, I basically do unscalable services up front for those people so I can better understand what the problems they really have are. So then I could do more of these types of services, if you will, that are less scalable and then templatize a solution around that so that we could then make something that is more scalable long term. But you'll actually have spoken to them. You'll speak their language. You'll know what their true pains are. And that's probably how I'd approach it. And you might— and honestly, if your base is $30 a month, your upsell might be like $300, not $97. So if you think about, again, we think about money models, right? So if you're at $30 a month, if you want it to be meaningful in terms of the impact for the business, then let's say we get, you know, 20% of people to upsell to the second tier, right? Now if the second tier is twice the price, right, this is, yours was 3 times the price, right? Then we get 20% times, you know, 0.2 times $100, So $20 added to the average ticket of $30. So that's a 60% increase-ish to the business. Not bad. But like, there's probably 10 or 20% that might buy 300. And then now we've got something that's like significantly more interesting. Super cool. That was good. Thanks.

All right, we've got Allie Shaper with Super Mush Gummies. Okay. Mushroom superfood gummies. For sex, sleep, and energy.

All of them at the same time.

Hopefully not sold D2C, Amazon, and retail. So her question is, what's your take, Alex, on TikTok Shop wave and the shift of e-commerce spend from Meta to TikTok?

I mean, I think a lot of people are still spending on Meta, though, to be fair. But yeah, TikTok Shop's doing super well. I would say, what's my take on it?

Yeah, like, would you allocate more money to Meta, to TikTok Shop?

How would you go? Okay, so I would— I'll be first and foremost, I am platform agnostic. Like, do not care, you know, whether it's Meta, YouTube, Search, Taboola, like whatever, like wherever you can get clicks where your avatar is, like you care about the customer. The platforms are just a vehicle for reaching them. So like, who cares? Like, all that matters is that you're getting less than it costs you to get them to buy your stuff, ideally in 30 days or less.

That's good. Okay, we've got Kyle and Ariel Treshk. You got it. Business is Couplepreneurs. They sell a 12-month strategic advisory and mastermind for entrepreneurial couples. Currently they sell a $30,000 offer directly from a free live Zoom masterclass, and it's working well. Their question is, would a shorter, lower-priced version like 90 days sold from the masterclass create more upfront sales to later upsell into the full program? So should they do a stair step down? Because currently it's zoomed to $30K?

I would say it depends on payment terms. So if you're collecting $30K upfront, I would say, no, keep doing it. If you're getting— if $30K is $2,500 a month, then you'd probably be better served doing a shorter duration and being able to collect more upfront. You'll actually increase your cash conversion cycle. Now, the doubt— so like, more realistically, what will happen is— so let's say it's $30,000, $2,500. What's interesting is that when you sell at a $30,000 price point, people will address the $30,000 and make a decision on that, but then cancel 2 or 3 months later because of whatever, right? Whereas if you say this is 90 days, this is 6 weeks, whatever, you can benefit from a much lower ticket and then make the upsell later. So like, I'll show you behind the, behind the curtains for me right now. So we have the $200 book offer, right? Which is you donate $200, you get all this. And then there's the $800 book offer. Okay, and so thinking through this, it was like, okay, I could just say, hey, only do an $800 book offer. I could say only do a $400 book offer. There's a lot of different permutations here, right? But doing a $200 book offer and then an $800 book offer will increase the likelihood that people— and we have a ton of data on this, by the way— if someone makes a purchase, which, by the way, the reason that the pre-order was a $29 VIP was because it would increase the likelihood that people had had a card on file. And so by increasing the likelihood that they had a card on file, it made the purchasing today much easier because you already had it. And so the idea was if we can maximize the likelihood that people make an easier purchase at like $6,000, and especially with payment plans and affirm and things like that, then the next purchase, which is then the quote continuity that's slightly higher ticket, would be easier to make. And so I mean, Gym Launch was a $16K for 16 weeks and then sold year plus. My gyms were 6 weeks more expensive than it would be for that same period of time and then period of time. So here's what I would encourage you to do. I would try and shorten the front end thing as much as you possibly can, and I'll explain why. It actually will make it more attractive because all your, like, duration is not a selling point. Like really think about this. Duration is not a selling point. If I told you that I could pull your tooth out in an hour, I can do it in 60 seconds, you'd rather the 60 seconds. And so if I can fix your marriage for entrepreneurs or, you know, your main thing, if I can do that in 2 weeks, then it gets into believability. So it's really, we want the absolute shortest time possible that someone believes that you could deliver the service. And so maybe that's 6 weeks, maybe that's 8 weeks, but at that point, then you're selling the solution And you might be able to charge half, a third of what you were charging for the 30. So maybe you can get away with, you know, $10,000 or $12,000 for that much shorter period. And then you'll be able to pull cash before, get way more prepaids, paid in fulls, where with the 30 you're probably not getting that. And so if all of a sudden you can collect $8,000 or $10,000 or $12,000 upfront per person rather than $2,500, which is what you're getting with 30, and then they cancel and the average LTV is like $8,000, Here you're actually making more and then you still get the second bite of the apple, even if 30% or 40% are only the ones who are going to renew. So hopefully that gives you a little bit more how I'd answer it. It's a fantastic answer. Thank you, Layla.

I appreciate that. I get to live with this too. Yeah. What's it like? Encyclopedia. You know, nothing like after a long day, I come home and I'm like, tell me what the upsell is. Okay, I got one last question for you. And then I'll have the team give us a final count. So we have Ryan Rice. His business is BuyRIC. We buy and flip houses selling directly to other investors. Revenue depends on acquisition and resale timing. Paid marketing usually takes 90+ days to pay back. His question is, for businesses built on buying and reselling out assets like house flipping, what's the best money model beyond just shortening the buy-to-sell cycle? Should we consider an education play like many large flippers?

Well, honestly, when I— it's a really good question. So when I think about businesses like this, I don't think that on my first try with no additional context to the business, I'm going to get it better than somebody who's done it for a very long time. So my next, like my first look would then be like, okay, we buy ugly houses. They do, they have some sort of real estate business because I see their stuff everywhere and they're national. So I would look at the biggest players and be like, what is their business model? What is their money model? And I would see, is there any element of what they're currently doing that I can do in a different or better way in modern-day media? Because one of the big things is some of these old companies get the advantage of infrastructure and brand, but what they don't have is the advantage of innovation, agility, and kind of creativity that a smaller brand can have. And so you can always beat them in the edges. Or you can always beat them in the tactical stuff because you're not competing against that founder anymore. That guy's 80, he already sold, whatever, right? You're basically competing against account rep number 6 who got hired 4 years out of college and is doing some quote marketing for this company. So it's a lot easier to beat big business than you think it is unless they have incredible network effects that make it impossible, which is a separate discussion, but they don't. So yeah, they're beatable. Those companies are mostly marketing companies. Yeah.

Thanks for answering those questions. Oh, you're welcome, Layla. Team, I know that the screen is stuck because I know it's higher than that. How many copies have we sold? Can someone give me the live count?

It seems like it's fine. It's higher. Oh, nice.

All right, great.

Anybody? Euler? It looks like it's updating. Nope, it's fine. Okay, I trust you, I believe you. Do you want to put my shoe on and see what it feels like? 2.5 million. Yeah, there we go, we're there. Yeah, it's accurate. Sweet. All right, my, uh, so we closing, uh, we, we closing this down. As a reminder, when we close it down, the live, uh, live launch bonus goes away.

So how about you chug it and we, we close it down once you check?

Well, let me see, anybody else checking out? Because I'll, I'll answer a couple questions if somebody's checking out, needs to get it. All right, we good? Chug it. Okay, you want to just like chug it? Chug it. All right, you didn't drink any water, just beer.

I want to see Alex the Legend Hormozy come out. Oh God, what does that mean? You guys know in college Alex was quite the legend. I got to—

I got to hear about that. Okay. So you guys are awesome. If you have a normal-sized beer, I'll shotgun it, but photo op. Let's do a photo op. All the green guys? It's only me and Phil. It's just us two. What are we doing? I don't know. I'll have my beer here. Thank you, guys. All right. And I will chug this for y'all. You guys rock. The record has been completely obliterated. Yeah, so guys, the record was 1.43. And I like really wanted to break it. So I kind of like pulled out all the stops and it looks like we, we broke it by like a million. So that's true. And we still have, we still have like, I don't know, like 20 or 18 hours, something like that to keep going. So yeah, we're going to keep raging. As a reminder, if you were on the fence right now, the live launch bonus is going to go away, which now is the Guinness World Record launch. Oh, hey. Which is now the Guinness World Record launch, which is, you know, great, pretty badass, I think. Now, that being said, you guys were awesome. I can't even begin to tell you how much work went into this stuff, like a lot, like a lot, like a lot of work, like so much work. So are we holding this now? We're doing more photos. More photos? We're going to keep doing it. We're going to do 5. Well, you guys are great. Thank you guys for being champs. I guess you only have— I'll put the beer down because I'm sure Layla will be upset that there's a beer in it.

There you go.

I'm so upset. Got it. All right, great. Thank you, guys. So before we— yeah. So again, livestream ends, that bonus goes away. That's the Guinness World Record launch collateral. I want to say special thanks to everyone that is not on this screen right now. There is so much that went into making this happen. We have redundancies. Like, I don't know what's happened behind the scenes, but we have 3 redundancies for Wi-Fi to make sure that the livestream would keep going. We have 2 redundancies for power outside of the 3 redundancies. We have 2 generators and a battery pack in addition to the power that's going to the actual, all the screens, all the stuff that's powering the cameras. We hired and trained 300 phone reps. To help anybody who needed to check out, check out. We have 90 support reps who are handling support right now and full-time. We also have 30 of my internal team that are not actively like manning stuff that are on the phones also helping out. So I guess it's 330+ that are just helping people check out if they have issues. Beyond that, we have— go ahead, you wanna say more? Oh no, I can talk though.

Yeah, go for it. Oh, okay. No, I was just going to say, like, I think for everybody watching, like, you're all here inspired by what you've seen today and what Alex has presented to you and what we've just presented to you guys. But like, I want you guys to know, like, you can't do it without a team. Like, this doesn't happen without so many people so dedicated. And we're just really lucky that we have an amazing team that was willing to wear green suits for the last month, you know, drink energy drinks and, be here every day, and we couldn't have done it without them.

No, like, special thanks to Maggie for just managing a ton of stuff and putting us all together. I shouldn't probably say names, 'cause now I'm gonna have to say everybody. So I will, so everybody else, I'm not going to say that. So Maggie, you just got a special shout out. Special thanks to Trevor for all book-related activities. You know who you are. Beyond that, honestly, just thanks to you guys. Like, thank you guys for being here since 2021, making little YouTube videos. Couldn't have done it without you. I can say with a lot of earnestness that we are not going to stop. So we're going to keep going. We're going to keep making stuff. We're going to keep doing the best we can. And we will mess up. But we will do our absolute best. I also want to say thank you for donating so many books. There's a ton of entrepreneurs, the amount of stories, like I can't even, it borders, so the reason you guys might have noticed that like there's not a single income claim in this presentation, which would be very easy to make with a book called Money Models. The reason that there is no income claim is just for FTC stuff. But the amount of messages and videos and long letters of like my business went from X to Y and Z to W, I can, you know, my— I could feed my family now. We moved into a new neighborhood because we can afford it, and we finally bought our first home. Or like, I bought the building my business is in. I finally quit my job and I started my own thing, and now I'm doing— I'm doing tour advisor stuff, right? I learned how to do, you know, rank and rent, and all of a sudden I've got 10 clients paying me $2,000 a month. Everything's changed, right? Like, you guys are the reason we do this, um, and these goals are motivating for us. But at the same time, like, just putting more books in the hands of entrepreneurs That's why I take the time to write these books, because my life was changed through those. And so I just try and model the things that changed my life. Thank you, guys. Yeah, thank you guys so much. And I guess, well, I'll kill this.

How long? How long is everything going to be up?

How long is everything going to be up? Okay, so here's your— are we saying it?

We saying it? Oh, I don't know. I'm just rolling.

I wasn't even going to be up here. Okay, we're just rolling. Yeah, we're beyond our— we've stayed beyond our welcome here. This will end. I will say that. This will end very soon. And if you want to make a decision, you should do so now. And that launch bonus, which like got this certificate that has literally never been done by any any human in the nonfiction space. As also a side note, we also crossed the number 5, which is— yeah, I don't want to say anything, but, uh, we also— yeah, crossed the nonfiction. Yeah, so we're, we're number 5 in all time of all books ever, of all books ever, as of right now, um, which just crossed fiction. Yeah, as a nonfiction. Hold us over here. So I'll tell you, I'll give you guys a hint. The number 1 through 5 is all owned by the same person, the absolute GOAT. So I have no, I have no, I have no goal to beat the GOAT.

It's Harry Potter.

And so we are, we're huge fans. And so we just crossed Cursed Child, the script which she released, I think has 2 million. It sold 2 million copies in the first 24 hours. You're a wizard. Yeah, and so right now the only books that are ahead this book, we still have, you know, 18 hours left. The only books that are ahead this book are Goblet of Fire, Order of the Phoenix. What's the 6th one? Why am I losing my, oh, Order of the Phoenix. Half-Blood Prince. Half-Blood Prince, yeah, and then the Deathly Hallows. And so those are the only 4 books in history that have sold more books than this book in the first 24 hours. Maybe she'll wanna have coffee. She'll what?

Oh.

I'd like to meet her. Yeah, I'd love to, JK. Anyone else? I'll have a beer with JK. I might have a butterbeer.

A butterbeer, if you will. A butterbeer.

Yeah, maybe a jelly. I'm drinking beer now. Every Berry Bottles, every flavor beans, I'd have 'em all. Anywhos, so anyways, that just happened, so that's kinda cool. But anyways, this launch bonus, which created this, All the marketing behind this, all of the internal memos, all of the strategy that created this, it goes away as soon as we turn this off, which is happening momentarily. So like, grab it if you want it. What's nice is that the launch one is digital, so you can, you can use it to, to train AI to help retrofit some of those, so some of those assets for your own business.

Yeah, and the, the school group's already popping off.

Oh, is it? Oh, fantastic. Great. So also for the ultra ballers, the super business owners, the H100 book thank you page offer, you just make the first payment today and then you're in. And so just because again, it's like I don't have unlimited phone people and I'm sure they're— I'm sure I don't know, but I'm sure they're hammered and it's probably a bloodbath. It's actually going great. Oh, is it? Great. Well, you know, we prepared for a long time.

We did a lot of training.

We took it in-house and look, nothing broke. I know, I know. So I know you guys know, but last year the internet— last time the internet broke. And so hopefully you guys are cool just like going a little behind the scenes, just hanging out. Is that all right with you guys? Is that cool? I'll give you a little behind the scenes. Okay.

Um, what? Ask them for the— our gum.

Your gum and my gum. Why? You like— I was supposed to— oh, I had a beer, I guess. I'll hold this for now. Okay, I'm gonna put this away 'cause it's already over here. This is great. Okay, fantastic. Yeah, we break the record. Yay, it happened. And now, you know what that means? That emptiness that you feel inside of you, now it's the next milestone. It was a good 3 minutes. Glad we spent 3 years, you know, 2 years building to that moment. But first off, thank you to all the Australians and the New Zealanders who I know have stayed up for like an absurd amount of time to do this launch. You guys are awesome. The least I could do is drink a beer out of my shoe. Which is soaked in sweat, like literally soaked in sweat. Like my shoes are squishy anyways from how wet they are. But beyond that, what are you getting gum?

Is that the—

I just wanted to give you a piece of gum. Not really. Oh, nicotine gum, I'll take that. Yeah, I'm not gonna go natty gum. What do you think I am, a savage? But anyways, the thought process behind this was I knew some of you guys wanted to have, I wanted to have a school community for some of the business owners. I want to have a little bit of a gate. And so if you donate more books, you can join it. It's on the thank you page. But obviously it's for the super business owners. And so we put it there. But that being said, all the, all these raw materials are for everybody. If you donate 200 books, we'll be giving them away and you have a whole year to use them. All right. So if you, again, it's like if you want to use these to incentivize people to join a community, if you want to use them to train your employees, The number one request we had from last year was like, can you just give me a code? 'Cause I don't wanna have to deal with holding the books. And so there was two big decisions that we had to make when we were making this that were kind of like one-way doors. One of them was international. One of the big downsides of international is like either you have to pay a lot for shipping or we just say we don't sell to your country. Those are literally the only two options. And both of them, huh?

We don't control shipping.

Yeah, we don't control shipping. And so it's like you hate me either way. And so I just figured that You know, at least giving the option to people who wanted to buy it, were willing to spend whatever the extra in shipping is, was better than just not having the option. So that was the decision there. The other decision was— I can't remember. Probably the beers went straight to the head. Who knows?

No, it's fine. Maybe the green guys. You want to come out? Yeah.

Especially now. Yeah. To the $100 million men. So what you guys don't know is that, like, you guys probably saw a little bit of content the last week or two that came from the $100 million men. So kudos, give them a little shout. The guys, come on, come on out. Yeah, take a bow, take a bow. We only have one? We have only one $100 million man? Everybody else is like manning phones and stuff. I got it. Yeah, yeah, okay, got it. So, all right, well, you know, as a representative of the whole, all of them, thank you.

We all thank you.

There was lots. So there was a bunch of them, but beyond that, The only reason they took that over so they could give me the space to keep working on this presentation, training team, making like bigger decisions around this launch to make sure that it could actually happen. And so they actually like all those, all those posts, like they literally just— I didn't even— I didn't even sell for any of that. They just 100% did it themselves. And so that's like special kudos to them for just being awesome.

Yeah, special kudos to them.

Special kudos to Shanli Liu. Yeah, Sdog.

Come on, Sdog, you want to—

you want to come out? Sdog Millionaire, near your back there. Oh man, yeah.

Hey, so we did it.

Couldn't have done it. Yeah, could have done it without you. Yeah, do you want to drink a beer out of my shoe? Um, no, no, I'll drink a beer out of whatever you want.

Jesus.

I'm a lady.

My whole team watching.

What am I supposed to say? Well, I wasn't going to break that silence. I was going to let you break that one later. Anyways, um, yeah, I've been excited. Do you want to, do you want to give a little bit of context in terms of like So Layla basically took over a huge amount of the responsibilities that I have inside of ACQ almost for like the last like 9 months so that I could put all this stuff together.

Like, it was a lot. I mean, you started working on this. Yeah. I want to say the first conversations about this launch were 2 years ago. Yeah. And, you know, I think as businesses grow, you kind of have to figure out at some point— I think we used to overlap a lot more. And then at some point you have to kind of decide like where are you going to spend your time? And I think we said, you know, you writing these materials, putting these things together, it's the highest leverage thing that you can do to help everybody. And so that's kind of how I think we split it. Like probably 2 years ago we made that decision. It's like, that's you creating things like that. Me being the person handling the business side, like that, that's how we can do it, you know?

Yeah, yeah, I was even including all the, all the one-day consultate. I was even including that, which definitely has happened this whole time.

Yeah, so I think, you know, just in general, it's a lot of, you know, I think it's a season though, you know, and I think for everyone that's, you know, asks and you talk about the sacrifice you make and everything, you made so much sacrifice in terms of time, in terms of sleep, health, our marriage. No, but you know what I tell everybody is like, it's a decision. And me and Alex talk and we have seasons where we get to be really close and it's comfortable and things are a lot more chill. And then we have seasons where we say we're going to gas it. And it was definitely a season that I think we gassed the last 18 months, I want to say. And the next season will not be as much gas for a minute because you got to recuperate and you got to restore yourself. But we did it because we wanted to do something epic. And I think that the thing that we always default to and is like, what's going to make the best story? And I remember it's funny because when you were going about to go up here, I just remembered, I don't know if you remember this, when we were in Arizona doing our launch in Phoenix. Yeah, in the extended stay. And we're in the parking lot of Walmart. And I remember we were walking and we were like, we had $1,000 and we're like, what are we doing wrong? And I remember, yeah, and I remember us walking in the parking lot to go into the Walmart and we were like looking up at the sky and I was like, I swear, like I just remember I just thought to myself, I was like, if we just keep going, it's going to make it all worth it. And like, we're going to get there one day. Yeah. And I saw you like going up here, it's like, it's funny because, you know, you see the numbers and the records and all that, but it's like, damn, like that was 10 years ago, you know. We were in the extended stay, had $1,000, and, you know, like the reason that this stuff is important to us is because, you know, I think people see success and fame and money and they're like, oh, you must not like I have never not felt like I probably still feel very much insecure like that person in many ways. Now, I don't, doesn't mean that completely, but I still very much think about that and think about, gosh, it's so cool to come this far. It's so cool to have a team that can help put this together. It's so cool to have such an impact. And so for all of you watching and thinking like, gosh, I hope one, like you can one day, like you can do the same one day. And I hope somebody that's watching this, I hope you break the record next. Because this now, it's like the 4-minute mile. Like the 4-minute mile for books has been run, right? Like now we are number 1 in nonfiction. But like, who's next? It can be one of you. And like, it doesn't have to take as long as you think it does. And I think if there's anything about our journey that I hope inspires you guys today, yes, there's the business and the money, all this, but it's like, just what's possible. And there's nothing different about either of us than there is of you. 10 years ago, we were in the audience. We would have been in the audience with all of you.. And it's just the reps, it's the work, and it's literally just not quitting, you know? And I think we're lucky because we have each other. So anytime one of us feels down, we pull the other up. You know, if you're in a partnership, you got to do that. Like, when one is down, you pull the other up. But just like, anything is possible if you just don't quit, and you just got to give yourself that shot. It's like I always tell myself, I'm like, you got to make it worth it. Like, if you're in pain right now and you're listening to this and you've watched this and you're like, gosh, I want to be where I like We were in deep pain 10 years ago, and it's still painful. Don't get me wrong, this is not easy, and achieving goals and doing things that are challenging is not easy. But man, like, make it worth it, you know? That's what I think to myself. Like, I'm having a really freaking bad day, I'm like, if you stop now, it's not— the pain will have been worth nothing. You got to keep going to make it worth it, to find what's on the other side. And I think a lot of this, that's what I think about, like, this morning going into this launch and while I'm behind the scenes like watching, I'm just like, man, I remember, you know, that night in the parking lot and then going into that Walmart saying it looks like all the other Walmarts in the country. This extended stay looks like all the other extended stays. And then thinking like, you know, I mean, I really like thinking about you and how much I believed in you. And I was like, we're gonna, we're gonna get out of this. It's not going to be the same.

I was like, we can do this. This guy's gonna make more than $1,000. I know it.

Penny stocks, maybe penny stocks. No, I mean, like, so I just, I feel for everybody that's watching this right now and is just feeling the pain because there's so much uncertainty. There's so much. And like, at the end of the day, the reason I like making content, I like doing things like this is I don't want people to have to go through the same pain. If you're going through pain right now, the whole point of this—

I don't want everyone to go through the same pain, you know. No, I want to save a little bit of it, you know, but like a little, you know.

A little bit. I'm too nurturing. I default to protecting. That's where we differ. Like, if we can just save you a little bit of the pain— 10% less.

20%.

8%.

Less pain. The kind of people do they want to become? You know, I do that too. No. Thank you guys. Yeah, thank you guys so much. And thank you from me and thank you from the 2.5 million entrepreneurs who are gonna get, well, minus however many books get redeemed directly. Thank you from all the other entrepreneurs who are gonna get this. This is, I mean, it's beyond what I expected. So thank you again so much. I mean, we're gonna do everything in our power to uphold that. And continue to just give more stuff and continue to reinvest in educating entrepreneurs and writing more books. Oh God, more books. I wrote a lot of books lately. This is serious, my life. But it was for you guys.

Yeah, to the next record. Yeah.

Maybe it'll be one of you guys. Yeah. Hopefully it is. And use all the stuff in the books. Seriously, take action with it. All right. So the marketer in me wouldn't let me, wouldn't let me end this without doing this. So you want to— I mean, you're welcome to stay if you want. All right. So one last time as I close this out, I can't— I don't think I could do it. I think I could do it without doing it. So one last time for anyone. So the livestream is going to end. So if you've been on the fence, do it now. So go to go.acq.com, go check out. There is shipping for international, and if this was $7,000, you probably would be fine with it too. So just change your mind about how you think about the price. Anyways, you donate 200 books to other entrepreneurs, and when you do that, you get the last 2 years of my life basically consolidated into the most checklist format I can possibly give. And so each one of these, I tried to always take the perspective of, What will this change about their behavior? What actions will they take as a result of reading this book or this playbook so that they can have an increased likelihood of getting this outcome? How can I increase the likelihood that their ads will continue to scale and do so profitably? These are the behaviors that we took in order to increase that to happen in the highest percentage of businesses. That is what's contained in Go to Ads. All right, like you saw in there, people weren't like, oh, it took me years to read these things. So many of them were like, I read it in one sitting, I did it. It worked. I'm not promising it's going to work for you. Your results will be different, right? Everyone's a special snowflake, all right? But these have the most consolidated ways that I've had to consolidate. Like, how do I just get someone to have ads that are profitable? That's what's included in the Go-To-Dads Playbook, which is the first thing you get for free. Inside of the Hooks Playbook, like, man, content was tough for me. As much as like people were like, oh, it took off overnight. It's like, well, I mean, I started making content in 2020, and so besides that, yeah, overnight. No, that's not true, sorry, 2017. Geez, 2017 is when I started making content. And so it took me a very long time to figure this out. And I don't think I have like the natural, you know, I have content from like 2013, 2012 and I didn't have like, I needed that to see how bad I was. And so it's just taken me a lot of reps. And so this basically is like, here's my best stuff. Here's the like, here's the slivers of like, if I only had 20 minutes, an hour, an hour and a half to just be like, this is everything you need to know. This is what this is. So that's the Hooks Playbook. All right, and you get that free when you donate $200. Now on top of donating that and getting it for free, you'll also get the Branding Playbook, which I suspect for many of you might be the one that unlocks what you need. And I kept it simple. It's not this big amorphous topic. It's like associate this with this. Here's how you broaden it. Here's how you narrow it. Here's how you pivot it. Because many of you are in different positions. Some of you are like, hey, I want to go from, Car sales to sales. Some of you guys in a position where you're like, you know what, I wanna go to general business, or you know what, I was in general business, but I think I need to niche down. This will show you how to make the directional change within your brand to actually get what you want in terms of the associations that will drive sales, command premium prices, and ultimately get cheaper leads. And in a world where no one trusts anyone, brand is going to be the moat. I'm telling you guys right now, like, this is me calling it, right? Brand is going to be the moat. And the difference between small business owners and big business owners is their understanding of branding. So that's the third. We're only 3 playbooks in. You get all those for free. All right. With the 200 bucks. Now, the marketing machine. And I didn't actually really get a chance because I had to like keep up the momentum of doing this. But since we're all hanging out, let's hang out. The marketing machine. So this is what enabled me to sell Gym Launch. Like I wasn't— I wouldn't have been able to sell Gym Launch had I not had this. And I had to figure this out because basically we had to take the perspective of like, okay, if we are going to sell it, they won't let us be, like, I can't be the face of this thing if somebody else is gonna be the owner, right? And so I then had to ask the question, like, how can I generate as many leads, as many sales with nothing I already do? And so it turns out when I was looking through this, when I was trying to figure this out for myself, that there's basically 9 different places in a business that occur within the normal course of business that if you just set up these one-time setups, you can create these endless flows of creative. So think about this like as an internal UGC system. So obviously many people have heard of UGC, user-generated content. Like how do you create an affiliate network that creates content? Like that's what TikTok Shop's all about and that's super valuable, don't get me wrong. But like you do business every day. And so if there's a way that you can control it without the outreach, without the management of groups and all the other stuff that goes into that, if you could just have a machine that you install once and then every week You get delivered fresh creative from what you already do. And this is something that can work for businesses that are in person, right? For brick and mortar, for services. Obviously UGC works great for, you know, physical products that are e-commerce and things like that. But many other businesses that are service-based, like that's like a lot, you know, a lot of people aren't like, oh my God, I'm gonna make this, this great UGC video about my lawn getting cut. Not, it doesn't, doesn't happen as much, right? And so having the internal flows to create the advertising you need to scale the business, This system, this playbook, shows you exactly how I did it and how you can do it too, and it works for any business, all right? So you get all 4 of those free when you donate $200. Beyond that, why is he putting gum? Hold on, I'll take my gum off there. Oh, there you go. Okay, on top of that, lead nurture. So I don't wanna feel, I don't wanna be self-aggrandizing here. I would say if I, this is ridiculous to say, Lead nurture is one of my core skills, both from a long-term branding perspective, but even from the short-term perspective, how do we maximize the likelihood that someone shows? And so Allen, which was a mistake for me to do from a business perspective long-term, I bought Allen, not bought, I founded Allen, which was a company that only did automated lead nurture. So that's where it started for automated lead nurture, something, I don't even remember what it stood for, Allen. And so anyways, When I founded Allen and we built it, I got this great machine scientist, which is what the precursors of AI, right? He's a big data guy and he came in, he won the Google Olympics for machine learning in Russia, barely spoke English, but the guy knew what he was doing. And so I said, I need you to do independent variable analysis. And we had 1,200 different variables that we kept inside of the system to figure out what increased the likelihood of shows. And by analyzing all 1,200, we were able to isolate basically the core activities that must be taken by the software and/or a person to maximize the likelihood that someone schedules in shows. And by isolating those things, we're able to turn them into behaviors that someone could follow. And that's what this is about. And so that's what this entire lead nurture playbook is. I'm so bullish on lead nurture. Like I told you about IBC, the insurance company earlier, like if you're somebody who has less than 70% show rates, it is fixable with process. That's why this one is so powerful. Like there's so few things that you can just say like, oh, you can go from 50 to— this is not a promise it's gonna happen for you. That's not my point here. I'm just saying hypothetically speaking, if you go from 40 to 80%, simple math for me, it's a double. That's doable. Getting, doubling your close rate, not always doable, right? Like, if you're at 35%, like, you're probably not gonna go to 70% close rates unless you dramatically change your offer or price. But like, you can double your show rates and you can for sure get a 20%, 30%, 50% lift in show rates. I'm not saying that's gonna happen for you, I'm just saying it can happen. And so I have like, I'm super bullish on this, the Lead Nurture Playbook, Like, you can— like I told you, I almost started a fund on just trying to find businesses that had bad nurture and just getting doubles and triples from that. Thank you for this cookie. Appreciate that. I'm guessing people think that I have low blood sugar. We'll find out. So that's the first of the sales system. This is all free. On top of that, you have the Closing Playbook. I could talk about sales, but I just want to talk about the sexiest thing that's inside of here, which is the 7 Universal Closes. So I've spent a very long time studying sales, right? And what's been really interesting about my study of sales is that I have a more simplistic view of it now than I did at the beginning. And maybe it's the Midwit meme, right? In the beginning, it was like, just, you know, just ask people what they want, see if you can do it, and then solve the problem, right? Ask them to buy. And then in the middle, it's like tonality and shifts and pacing and cadence and blah, blah, blah, and NLP and all these other things, right? In the end, it's just like, Hey, just be clear, speak loudly, like ask them multiple times and find a way to ask them in such a way that doesn't offend them, right? And so having the universal closes is something that's so important because you can teach them, you can memorize all 7, right? Very easily. And this has now become, I'm changing how we're even doing sales stuff with this because of this big aha. You will be able to ask more times without having the person have to go through a decision tree. And so if you're really good at sales, like some of you guys are founder-led, you're like, man, I close at 80%, but my team closes at 30%, right? It's because you sell with a consultative frame, right? And I can sell with a consultative frame because I'm an expert at these things. And so as soon as someone perceives you as an expert, then you gain status, you gain leverage, and you gain influence, right? But you have to create a sales system or a sales script that allows someone who doesn't have that influence, doesn't have that leverage, and can still close deals. That's what this will help you build. So that's the Closing Playbook. That's the second playbook inside of the Sales System. The Proof Checklist, man, this thing's a monster. What's really cool about proof is that I, it was basically a deep dive that I did on proof to try and figure out like, okay, what makes a piece of proof not compelling versus another piece of proof that's very compelling. Like, there was a reason I asked everyone on the screens to hold up their hands in real time. And I did that because it was real time. It was not, you know, fakeable. Like, somebody could have held up a 1 or a 2 or who knows, right? And so see, they're real people. There you go. Right. We got some, we got some hands. Right. And so how do I demonstrate proof in as many different ways and at the right times to increase the likelihood that someone is going to make a purchasing decision? And so this proof checklist is like so good, so good. And you can set it up once inside of the business and benefit from it. And so you'll get the lead system, which includes all 4 playbooks free. You'll get the sales system, which includes all 4 playbooks free when you donate $200. Just donate some to other entrepreneurs. All right, that's my ask. Now the delivery system. So lifetime value, I didn't expect that because honestly, like I spent a lot of my time prepping for the first half of today. And like making sure school was ready for the volume and all the other things that went into today. All of the conversations that I had with friends of mine was completely, basically completely uncanned. I just had like, what money model are we going to go over? And that's pretty much all I prepared. But beyond that, lifetime value was probably, you noticed that was a big theme. And so in some ways, the better you get at marketing, the more I see acquiring customers to be almost a commodity. Once you learn how to advertise, you learn how to sell, you learn these core components, right? The thing that differentiates one business from another is their ability to increase lifetime value. And the nice thing is that there are repeatable frameworks that I had to learn across different industries that I could put in one place so that, I mean, honestly, I write this stuff down so I don't have to remember it, right? I write these artifacts down so I can be like, okay, team, this is how I train you, right? We need to apply this to that business so that I don't have to repeat myself over and over and over again. But this has the checklist of like, okay, we have a business, it's making some money, it's got some acquisition system, but if we could just double LTV, it would change everything for this business. We'd be able to 5x the amount that we can spend on advertising. And so I'll tell you a story. So one of the companies that we have in the portfolio, they were doing, gosh, I think they had done, gosh, I think they had done $2-ish million the year before, and then they shot out of a gun, and then they were doing, call it, I don't know, $10-ish million. Now, at that point, we figured out a way to increase LTV to customer, and we more or less doubled it. But what's crazy is that that doubling resulted in that business in, I think, 24 or 36 months, let's just say 36 so I'm not overpromising here, resulted in, 9 figures in sales in a year. It was 100, I think it was 120 million, 36 months later. Because what happened was, was because we were able to unlock LTV, we could outspend everyone. And so basically there's 2 big mega ways to create a monopoly, okay? So way 1 is that your cost of acquiring a customer is lower than everyone else's. It's zero. This is the whole viral quotient idea. This is what social media platforms are built on. This is how school works, right? Well, school works, we have both, but like I won't get into that, okay? So there's, How can we get customers for as little as humanly possible? On the other extreme, it's how can we make more from customers than anyone else possibly can and as a result be able to outspend our competition to acquire? So one of them is like, we're not going to play the same game. We're just going to get customers for very cheap. The other is how do we spend as much as humanly possible? And so by doing that, basically this playbook will show you the frameworks that I think through when we're trying to fix this within a business. So we can increase LTV. Now in a very tactical level, like I could have probably just left it at that. But some of you just have pure churn issues, like it's very tactical, like I just need churn to go down. And so with school, and obviously being friends with PC and seeing all the numbers that he has access to, we have a tremendous amount of data that we sit on. And so putting together the churn playbook, sorry, I keep messing this up because I used to call this the churn checklist because it sounded so sexy. But I was like, you know what, I should, I should name it as a benefit. So it's retention. Maybe I should have called it the churn checklist anyways. So inside of here, you'll get the basically churn elimination protocol, the things that we do to reduce churn reliably across service businesses and obviously software because that's where, you know, that's where you come from. All right. So if you have a recurring or some sort of subscription-related business, like if all this does is just decrease the churn that you have, this thing is just going to like It'll be worth it for you. Again, not a promise that's gonna happen for you. Your results will vary, all right? But just, just, it's great. Now beyond that, so you're gonna get the lead system free, you'll get the sales system free, you'll get the delivery system free, but on top of that you'll get the profit system. Now FastCash, now I'll give you a little more context. The reason that this works so well, like the reason this was a pivotal, like Gym Launch wouldn't have been Gym Launch without FastCash, this play, all right? So the reason we were able to charge, and we still are, right, able to charge $16,000, $32,000, $36,000, and I think, you know, $41,458, right, per year in a space where people make less than that. Think about that. Their median income in the gym space is around $30-ish thousand a year, all right? It's right around there. We're charging more than 100% of people's income. So how is that possible? We had to make people, sorry, we had to find a way or give them the skills to monetize in order to get the help they needed. And that's exactly what this is. And so if you are B2B especially, now there's two use cases for this. Use case one is if you're B2B, this is one that has a huge amount of leverage. Let me explain why. So if you help dentists, you help any kind of business in a specific way, especially around lead generation and marketing, if you can give them a play where they can immediately reactivate, they can use their existing base in order to generate more sales. And this will show you how to generate the scarcity, how to price it, how many to limit it by, like the playbook that like we have tested. Like we have done this a lot of times. And this will show you what we do to generate cash flow for customers quickly. What this does is it allows you to charge more upfront, give you more prepayment discounts that you can give to a customer so that you can accelerate cash flow conversion within the business. I told you this is the money model's implementation. The whole point of a money model is to get more customers, spend more money, less time, and over and over again. Right? This is one of the ways that we do that. We accelerate cash flow in the business. And so that's what FastCash does. Now, if you're doing it intelligently, then you want to say, hey, if I can run this play once, like, what stops me from running it multiple times? Which is a great way to think. And so this will give you the cash calendar that shows you how to do this over and over again throughout the year. And what's crazy about this is that I used to talk to gym owners. And so what would happen is they would, they would run the FastCash play, they would be able to pay us. Pretty quickly, right? But then after that, they just wouldn't do it again. And so it's really interesting about business owners, entrepreneurs, whatever you wanna say, just humans, is that we are so willing to work for someone else, but not ourselves. So think about that for a second. So like, if you're an entrepreneur, you've probably had to scramble to pay taxes, scramble to make payroll, scramble to make rent. And who are you paying there? You're paying your employees, you're paying your landlord, you're paying the government. But whenever it's like, why aren't we scrambling to pay ourselves? Like, why are we not approaching our business from that perspective of like, well, there's no reason not to make a killing in May. May is a great month, just as good a month as any. And so this is why having a calendar, a cadence to run these plays, and what's, I remember, I'll tell you the first one of these I ever ran in my whole life. So there was this, so Sam, I told you the story, right? Sam's my first guy I paid to help me start a gym when I didn't have one. And so what Sam did was he told me, he said, "Hey, you should run this thing called Big Booty." So Big Booty Bootcamp, all right? And so mind you, I'm 22, I'm a guy, I've like an 80% female gym. And he says, "Run Big Booty Bootcamp." So I'm sitting there, I'm like, "Okay." And so he says, "Here are the emails, go send them." And so I send the emails out and this is the first couple months of the gym. Like I wasn't making a lot of money and I send them out and I think I signed up, don't quote me on the numbers, this is me just estimating, all right? I think I signed up something like 40, 50 people at $300 each. I think it was, I remember it was like $9,000. That sounds about right. So yeah, so it was 15 people, 2 sessions, $300 each. I think that's what it was. And so I ended up making $9,000, which for me was like absurd. This is not a promise that it's gonna happen for you. I wanna be clear here, all right? But I saw that and I was like, holy cow. But what was crazy is that that extra revenue dropped straight to the bottom line. And I was like, whoa. Because when I thought about it, I was like, okay, so the average gym owner takes home 12.5% net income, okay? That's what the industry average are depending on what report you're looking at. So if, and the average gym does around $350,000 a year. So if you're looking at 12.5% on, let's just call it $300 grand to make it simple, $36-ish thousand dollars a year is what they're taking home. So for me, just imagine this, I make $9,000. I was like, this is a quarter of my annual income. This is absurd from a couple emails. And I was like, I should do this more. And this created this quarterly system for me to generate more cash and serve my customers in a new and exciting way. And so this works from a B2B perspective. So that you can help these businesses make more. And then on a B2C perspective, if you are the type of business that sells to consumers, then instead of having an agency or a marketing consultant or whatever telling you, hey, run this play, just run it yourself. And so that's what the FastCash playbook does. Now, the next is the Pricing playbook. This thing's a killer. I already showed you a zillion testimonials for this thing. I have— God, I have so many pricing tweaks. I just put the top— The top 10 instant ones that have the highest likelihood of working with the most businesses and the pricing algorithms inside of it because so many questions are like, well, what do I do in this scenario? What do I do in this scenario? So basically just created if this, then that rules of behaving around pricing that are inside of it plus a whole bunch of other good stuff. But this thing's a monster. And I think I told you the same story, but like just repositioning how you're talking about your offer can shift how people receive the price. And so that's also included inside of the Pricing Playbook. So it's not just like, how can I change the price, but how can I change people's perception of my new price that now makes it seem like less than my original price even though it's higher? That's what that covers. And then finally, you have the Price Raise Playbook. So PC talked about this a little bit. PC and I have gone back and forth. He's led a ton of price raises. He said 80% of the people, that's his estimate, of the business that he worked with, they let a price raise. For us, I mean, gosh, we do it so many times. Honestly, a countless amount of times. What's interesting is it's such a high-risk thing if done improperly. And so to pay down the stress or the risk or the fear of failing around this, that's why I created this playbook because many of you are gonna read the pricing book and be like, shoot, how do I actually implement this or roll this out? That's why I created this playbook for. I'll show you how to position it how to explain it. I'll give you the actual letters to send, the posts to put inside of the group, how to explain it so that your people aren't pissed off at you for raising prices. And so you'll get all 12 of those for free if you just donate 200 books to other entrepreneurs, okay? And you'll get it in this nice premium binder, which you see there, and you'll get it in this really nice box over here, okay? Beyond that, I trained the HQ AI on all of these playbooks So that if you're like, how do I make this work for a dry cleaning business? How do I make this work for a lawn care business? How do I make this work for XYZ business? This will help you do that. All right, now the battery on my iPad ran out, right? And this, I mean, it's funny 'cause I just like almost skipped over this, but it's harder for me to give examples besides the fact that I did 226 of these. Every single person that you see behind me, like they came from this, like from this, like their name's in here. And they paid a huge amount of money in order to basically make this available for you. Okay? So that's inside of the ACQ AI. Beyond that, we have the ACQ Virtual Implementation Workshop. This will help you use the tools that we set out here so you can use them with skill and ultimately get more leverage on the business. And one of the cool benefits of this is that you can bring your team to this workshop. Okay? So our workshops, you know, we have obviously we have advisory work and then we just have kind of workshops that are on the front end. Those workshops that are on the front end are $5,000 or $6,000 plus a piece, and the 1-day advisory work is $35,000. And so you can bring these without any additional cost, which I see as a pretty significant benefit. Again, all free when you donate $200. And last but not least, because I'm going to close this out. So if you have been, if you've been on the fence, this is, now is the time. We just broke the Guinness Book World Record I don't wanna be self-aggrandizing, but I would say we shattered it. And the way we did it was everything that's inside of here. All right, so this launch black book contains, I mean, millions, like literally, not like, literally millions of dollars of work and bets and decisions and the internal thinking process, which might be more valuable than I think anything else. Because in a world of AI, your ability to make decisions is going to be the thing that ultimately decides your fate. Because execution over time will be continually diminished, but it's who can decide what's the strategy, how are we going to implement these tactics, which ones are we going to do? That's the stuff that's going to drive the needle. And so these launch assets, these collateral, like they just got that. So they work. Beyond this, I have some other questions. Okay, great. Yeah, so we had a couple questions for the Ultra Ballers that I had. So I'll just talk to you guys about that. So again, if you guys are checking out, go check out because as soon as this is over, then we will terminate the livestream and then the launch bonus, which now is incredibly sexy because we just cracked the Guinness World Record. Which was, I mean, I hoped, but I didn't know. But beyond that, let me tell you about the 800-book offer, all right? So would you guys like to hear about that, actually? Would you guys like to hear about that? Okay, then I will tell you guys about that indeed. Okay, so I thought to myself, like, what would be really compelling? And so The number one request that I've had for years has been, can we have a group from Rosie Nation, right? And I want to be 100% transparent with you. Like, I didn't want to start a community that was going to become the comment section in general. That sounded horrible. And I was like, I think that will actually make me not enjoy what I do. And so I thought, okay, how can I solve for like making something that I would really like? And if I really like it, then other people who are business owners that are higher level would also enjoy it too. And so, what we did was I thought, okay, number one is that I do like working with businesses. I do have time constraints, but this was actually like some of the most fun that I've had in a really long time. The reason I do Hormozy Hotline, Cash Cows, is 'cause like I would do it for free, right? People are willing to pay, so I charge, but like I would do it for free. I really enjoy it. Um, just like the questions that we answered earlier, like, I enjoy it. So the first thing that you get when you donate $800, which we also credit the $200 towards it, so while this launch is going on, uh, the $200 gets credited, so there's only $600 more books, um, which you can pay for, I think, $3,000 extra today. So basically you pay $6,000 to donate the $200, and then on the next page you can just pay $3,000 more and you get everything I'm about to say. So number one, is you'll be able to have direct access to me and it's only for 6 months. And again, I'm doing this because I wanted to break the record. We've already broken it, but I'm a man of my word. I will stick with the window being open for, you know, until the time it ends. I will give you a hint though. Well, I'll just say this independently. The record is only for 24 hours. So I'll just say that. I'm not saying when this ends. But I'm saying the record is for 24 hours. So in the spirit of that, the first thing that anybody who chooses to upgrade on the thank you page gets is it'll be direct access to me specifically, meaning you'll be able to ask questions inside of the community and share the tactics that are working well for you right now for you and everyone else. And so I am allocating time in order to answer these questions. And I think that the alpha on an answer can be, Everything, I think. And so that's why I'm doing it. But again, I'm gating this for 6 months. I'm not doing it for any longer than that, just because I think I know how much work building and maintaining a community is. I said it, like, I have been voted the number 1 person in every network that I've entered when they ever had an award or like most likely to or member of the year or whatever. I've won that in just about every single community that I've entered. I was vice president of my powerlifting team. I was president of my fraternity. Almost every group that I've joined that had an award, I won. And I've done that because I will give more than everyone else will. And so I was very hesitant to do this because I know how much of a time commitment it is, but I'm willing to do it because I wanted to break this record because I think entrepreneurs should own this darn thing since we're the ones who pay the taxes, right? Like we should at least, you know, own the scoreboard. So that's the first thing. The next thing is that you'll get access to my team. So my actual portfolio team. So this is my directors. These are the people that people pay $35,000 for to have a day with. And so I wanna be clear, like my team's really good and it's one of those unfortunate things that like if you've never experienced really high-level talent, it's one of those like you, you need to see it to believe it type things. But I'll just say this, like the best people on my team make, $500,000, $800,000, $1 million plus a year. Not commission-based people. They're just really good at what they do. And you don't pay that kind of money unless someone's really good. And so some of you guys will see some of the videos of people talking about like a common theme is like, man, the team's so good. The only reason we could do this is because the team's good. It's not like I can do all this stuff. Like I was here. Like you guys have been watching me talk. Right? But like, the only reason this could even happen was because of, you know, 50, 100+ other people that are making sure everything else behind the scenes is working, right? So it's me, it's the team. So in terms of the team, it's director of recruiting, director of investment, director of strategy, director of sales, director of marketing. So if you're like, man, I'm struggling with my ads, I'm struggling with my content, you know, my sales aren't converting the way they should be, you know, my show-up rates suck, I'm having struggling to find this specific person from a talent perspective, That's like you can ask all those questions and they're like, we'll be in there, right? So that's the second thing. The third thing is that this is all obviously housed inside of a school community. Now the benefits of that is that you'll get access to each other. And if you were buying, you know, if you're donating books to help other entrepreneurs, you just, you know, like you're going to be surrounded by other people who are the same way, right? They're going to be giving first. They're going to be more reciprocity driven in general. And there's also a really cool feature in school where you can, it doesn't dox you, but you put it, you can basically put yourself on a map, gives you a 10-mile radius. You're not showing your home address, but then you can just see every person in all of Mozi Nation that's a baller who's in your city. And so I'm hoping that we can facilitate the meetups of just a bunch of really sick entrepreneurs. And like, there's really nothing that has changed my life more than the people who've entered it.. And so I wanted to facilitate that at scale for Mozy Nation. And I wanted to do that so that we could do this together. And so that's the second thing you get or third thing you get. Now the fourth, and obviously you have access to one another, that's joint ventures, partnerships, and just relationships. That sounds a bit off, doesn't it? Yeah, okay, moving on. So the fourth, is something that you might not have expected. So we do a lot of deals at acquisition.com. I'm not as public about them, and I'll tell you why. I revealed a couple of the portfolio companies today, but the big one is just that I don't— there's very little benefit I get from basically making brand associations because then I become basically— that company becomes beholden to me. And so if you're ever to sell that company in the future, I have to go with the deal. And most companies don't, you know, like I don't wanna put money into something and then say, okay, now I'm beholden to this thing for the rest of my life, right? And so I will be showing the deals that we're doing behind the scenes. And I think one of the really cool things that has really advanced me as an entrepreneur is some of the wealth and tax strategies. I'm gonna dive into this a little bit more. I didn't, you know, it's like my, like, My understanding of finance has so dramatically improved from the time I sold my company until today. It's mind-blowing. Like, what do you think the number one strategy for decreasing your taxes is as an entrepreneur? Do you think it's like learning all these things about the tax code? No, it's not that. And this was a big misconception that I had. It's about learning how to do your finances in such a way that you can basically still generate the cash flow that you need to, but then structure them in such a way that you just have lower taxable income overall. I was like, whoa, I didn't know you could do that. And so I'll share some of the strategies that we do at a higher level for business owners so that you can decrease your taxable income. Now, obviously, if you're in a country that already has no taxes, then amazing for you, love this for you. But for everyone else, especially US-based, and I would imagine that many of these accounting practices probably carry in most developed countries. So that's one. Beyond that, there's obviously the more tax code related stuff which will benefit specifically more US companies. But we'll share some of the things that have worked exceptionally well for us that you can use. And again, that's not a promise. Your results will vary, et cetera. But these things are things that like you just pop one of these in and it's like for the rest of your career you can use it every single year. And so these are— it's what's crazy about these types of strategies is that they are purely declarative knowledge, meaning until you know about them, like the day you learn it, it's just tremendously valuable. And then you get to use it forever, which is like, if you think about the compounding value of knowledge, especially for this type of stuff from a tax perspective, it's like, if I know how to decrease my effective tax rate to, you know, from 37% to 23%, this is not me saying that's gonna happen for you. I'm just saying like hypothetically, if you knew how to use the tax system better, And you could do that. It's like that compounding of the savings over the rest of your career is just mind-numbing, like blowing how much of a difference it makes at the end. And so we're going to be sharing that stuff. Sharan specifically, obviously, he's president of a publicly traded company, knows how to do things by the book, super compliantly. And he's been a huge help for me in basically leveling me up to kind of like the public level of financial operations and accounting. Especially when it comes to tax drag and things like that. And so we'll be sharing some of these strategies with you guys. Now there's one more thing that we give to anyone who donates $800 more bucks, which is $3,000 extra, okay? This is what it is. This is the lead system, this is the sales system, this is delivery system, this is the profit system. I will be leading an event like this, but only about the lead system, month 1. The next month, and these are not in order, but like, just say as we go, I'll do 1 entire workshop on the sales system, 1 entire workshop just on delivery, retention, LTV, 1 on profit. And I'm spacing them out once a month so that you can actually implement the stuff. And so it's what, August-ish, end of August? So there's 6 of these in total. So there's 4, there's 2 more. One is people and AI. So Layla is going to show you how we're increasing our leverage per headcount using AI and how to incorporate into the operations of the business. So it's going to be a deep training, same as wealth, wealth, which is what, which Sharon will lead. So that's 6 in total. Okay. So leads, sales, delivery, profit. Each of those I will lead. Sharon will lead wealth and tax, and then Layla will lead people and AI. And so you will be able to have that and you can invite your teams. Now within the community, I only want founders and business owners 'cause it's just cooler, it's better. But your teams can come to all of the events, which again, it's like, if you have one, like it's, we charge $35,000 a day. There's 6 of them. If you bring your team, like, what are we talking about? You know what I mean? So all of that, is free. When, when you get to the thank you page, you pay $3,000 more, and then there's 5 installments of $3,000 a month for the next 5 months. And the whole point of this is that it can set you up for Q1, right? You can do this now, hit Q4 strong, and then get set up to crush '26. That's why I did it. And then after that, you'll have installed— you basically have the time each month to install this stuff inside of your business, and then After installing it, you can reap the benefits. And the benefit of all of that stuff is many of these systems are one-time setups. And so obviously some of these things like you're gonna have to keep running ads, but once you learn how to break through an ad spend ceiling, you can continue to do it. And like I said earlier, like we spent $500,000, I think like yesterday on ads just for this event. And so I bring this up to say like you have to know how to scale in order to like break through these ceilings in order to really scale. So that's all the stuff that is in addition for anyone who's a little bit, a little bit more senior, a little bit more premium business owner. That is the, that is the offer that I have behind the scenes for you guys. Now what's crazy is that you might not have noticed this, but I have not peed or eaten. I don't know how many hours we've been going, but I will still continue to go strong. The beer is, I think, what hit me. The double beer, the tall boy that I was forced to drink. But that was for the Aussies, you guys rock. Actually, I think Aussies are probably waking up at this point. So if I have any Australians in here, let me know in the chat real quick. Let me know if you guys are here. Do I have some Aussies, some New Zealanders? Yes. Okay. So I think with this moment, I really do have to pee. I think I'm going to probably— I don't know. I mean, do you guys like— do you have other questions? Hey, can you show me the— I know we have 3 different chats going. Can you show me one of the other chats on the screen? I want to see some of the questions that are coming up. Also, if we have any other questions that came up from— thanks. I don't even want to eat anything. Just give me the FAQs. What other questions we got? They keep like bringing cookies out. I'm not eating them. I just keep putting them over there. I'm fine. I'm like, I'm grooving. This is fun, right? This is a cool way to spend a Saturday. You're in New York and you're tired? Chloe, what's up? Appreciate you. So when I— I'm keeping this open because I know some of you guys are finishing checking out right now. Because otherwise the launch bonus that just broke the Guinness record will disappear. So if you do it, do it now. Did we swap the— Mike, we swapped the chat? I wonder if I can go all day and not pee. I can do it, I believe. What are you willing to do to get more books into the hands of entrepreneurs. At least a few things. All right. So, all right, they're switching it out. They're switching it out. Here we go. Okay. Thank God. Here we go. Now I can see it. Okay. You guys rock. Oh, you guys are awesome. Thank you, guys. Thank you. Okay. Live Q&A questions. Here we go. You guys are fast. They printed this out. Rock and roll. Man, this is sick. Oh, this is great. You guys rock. Hell yeah. Oh, that's cool. Okay. So, live Q&A questions. So Wheatland Dental Care. So dental office offers cleaners, treatment, cosmetic work, free cleaning with insurance, $99 without, then recommend treatment. Question: How do you build a strong money model when insurance contracts lock in your pricing? It's a great question. So one of the things that you want to think about is— I'll give you— this is not me trying to push this, but like, well, this is me trying to push it. These things will help you more than the book will if you're in insurance. OK, the reason I'm explaining this is that this is a lot of the things that you can do to reimagine the pricing, reimagine how things are positioned so that you can get like, I can make this free and not this free. When you have insurance, you have to use other levers. And so this is for like this, just the book, right? The book is for really just businesses that are for-profit standard businesses. The money models implementation stuff is stuff that you can immediately use inside of your own business to just improve overall, okay? And that these are like, if you make money from insurance, then getting more leads to show up will make you more money, right? If you get leads from insurance, Having more people find out about your stuff will make you more money. If you can close, and despite the fact that it is insurance, you still have to make the sale, you still have to get them to say yes. If you can close better, you will make more. Again, not a promise it's gonna happen, but just saying hypothetically here, that is how that works, okay? So these are the things that'll actually drive more in that type of business. Now, so a lot of it in the insurance space, it's like you're gonna have to learn your billing system extremely well, meaning, like what are the billable services? Are there ways that we can find more billable services? How can we introduce those things such that we can get a high percentage of people to take us up on those? So you can absolutely still juice the hell out of LTV. It's just how do we create that kind of customer journey, customer map? So that's how I'd be thinking about this, but a lot of it is gonna be one, execution when you're in an insurance-based business. And I would imagine that you're probably supply constrained, which is gonna be more talent-based because most insurance people or people who run predominantly on insurance, have decent demand because the cost is effectively free for many people. And so if that's the case, then usually it's like I run out of good talent, which means margin becomes an issue because you're like, well, I can't pay people better because they cut my prices. And so then becomes better at operational constraints of like, how can I run this business more efficiently? So you just have to walk through the logical tree. And that's, I mean, the AI can help you with some of these things. Okay, so Kitty Cox, Civil Productions, we sell Madden and college football gaming. Oh no, I already covered that one. Easy Sell Florida. Okay, we make cash offers to homeowners. I already covered that one. Basil, we're gonna cover that one. Super Smush Gummies, HMA, Trilogy Chiropractic. Okay, uh, all right, Trilogy Chiropractic, people and animals. So chiropractic care for people and animals, $97 intro visit into corrective care into recurring wellness. Okay. Was there a question? They just gave me a summary of their business. All right, we're just going to go with Matt. So Apogee Strong. Apogee is a mission-driven education leadership company serving parents, students, and entrepreneurs. What's up, Matt? Revenue comes from coaching programs for men and families, personal growth coaching, K-12 campus licensing, and live events. How would you design the financial engine So each stream grows individually while also multiplying the growth of the others without creating drag. Okay, so this is a really important question. So I'm gonna tell you a story to answer your question. So I had a lady who came to one of the workshops we did to collect the data to build all this stuff. And she had a two-parted business, right? So she did hair, she taught people to do extensions, I think. And then she also had like business coaching to like help them, you know, grow their business. And so when she had the hair extensions thing, she said, well, you know, this is $10,000 and the other thing is, you know, $4,000 or something like that. And so she said, which should I, like, which should I be promoting? And I said, so what's LTV to CAC? And so LTV to CAC for the business thing was 10 to 1 and LTV to CAC for the hair thing and consumer of like just teaching people how to do extensions was, I think it was like 20 or 30 to 1. It was way bigger. Maybe 30 to 1. And so she had these two businesses, 10 to 1 and 31. Amazing. It's great to have both, either of those numbers, right? And so she said, you know, what, how do I promote these things? And so I said, reality is that you don't have two front ends. You have one front end, which is your 30 to 1, which has a way higher TAM, way more people wanna learn how to do hair extensions. And if you can make 30 to 1 on a way bigger TAM, then that's either your only business or you tack on the 10 to 1 on the back And so when answering the question like, how would I think through the financial engine? I would look at what's the LTV to CAC between each of these things and how can I create a seamless customer handoff between each of the business units? And if I can do that, then I can create a straight line of business and a money model that my whole team can understand. That's the idea. Okay, Equibody Fitness, Jack Lattore. So we sell online personal training to equestrians. Okay, cool. We have a 3-month $3K front end and a 9-month back end at $4,500. Okay. What would be the best way to maximize retention and LTV? Margins are beginning to shrink. Okay, so— [SIGH] Good news and bad news, right? So if you're online, long term you have to build a brand. It's gonna be the long-term strategy, otherwise CAC is always gonna go up. So you either have to do, you have to counter that by building a better brand, getting more inbound for free, option 1. Option 2, extending the LTV to the customer so that you can afford the increased price. Ideally, you do both, right? I'm just saying like thinking long-term here. Now, 'cause if you have the brand, then you can charge more and you'll have a bigger reputation and then you'll also have less CAC. So you'll get a double-double, like you'll increase how much you charge and it'll cost you less to make the money. Now, The $3K to $4,500, those prices seem, I don't know, I'm not sold on those yet. But if I wanted to maximize LTE, I would probably use one of the money models that I talked about, which is rollover. So I would say, hey, how can I make the, you know, I can make this a $10K backend. Because if you're doing 3 months, $3K, that means $1,000 a month for 3 months. And then $4,500 over 9 months is $500 a month. So it's half the price on the backend. So it's like, okay, how can I take this $3,000 thing and then credit it towards, let's say, a $7,000? So it's like $10K on the back end, but I'll take your $3K, credit towards then, drop it to $7K. So now you're at basically a higher effective rate. So instead of $4,500, you're getting paid $7K, but they see a price drop from $10K to $7K. So you'll make more on the back end. You also get a higher take rate because you'll use one of the money model mechanisms. And that's what I would do, like, to immediately increase LTV. But I would still long term, like, you got to start making more content so that you can come in more established as a brand. Otherwise, CAC is going to continue to rise. Okay. Equibody. I got that one covered. I think I found my— People and animals. I got, I got the second half of this one. Okay. So $97 chiropractic care for people and animals. $97 into intro corrective care, into recurring wellness. So this is Doctors Paul and Brianna Cundiff. So they did $1.3 million trailing revenue, 41% animals, 59% humans. This is crazy. So a team of 11, including 3 animal certified doctors exploring a high ticket Platinum Paws VIP package bundling pet care with grooming, dental training, and photography via partners. Okay. Question, what should a grand slam offer model be for this business? Man, y'all do a lot of stuff. It's like you couldn't even get narrow to one species. I feel like it's so weird. It's an odd business. I'll be real with you, 60% human, 40% animal. It's probably— it's actually the first I've heard where there's two. Sounds like you. 40% human, 60% human, 40% animal staying up here.

I'll take that.

No pee breaks, no nothing, no water. Yeah, I— well, Alex is a streamer now. That's right. Um, what would you do there? Are you gonna take this so I can pee? Yep.

Thank God. Okay, I didn't actually know what the question was, but if you tell me which question—

shit. Okay, how do they create a grand slam offer for for animals. I'm peeing. You guys rock. I'll be back in 5 minutes. Thank you, guys. Uh, when the stream cuts off, the launch collateral disappears, the one that broke the Guinness record.

All right, be back in a second. We call this a hostile takeover, if you know what I'm saying. Um, okay, let's find this. I don't see anything about animals. This is odd. All right, let's see. All right. I'm just going to take some questions from the chat, guys. Oh, here we go. Hmm. I don't even know what this means, but good, good, good luck writing that on the, on the thing. All right. I own a local business. Did we answer this one? We have one location. I want to open a second location, but I'm hesitant. What are the signs my business is ready to expand? We're currently at about $430,000 a month. Um, it's interesting. So signs that you're ready to expand when you're thinking about a service business or a brick-and-mortar location business is— first thing I'll say is like that the business isn't relying on you right now in terms of time. So if right now for you to make the $430,000 a month, you are involved in the day-to-day and you're making decisions in the day-to-day, in the week-to-week, then I would say that's probably not the right time to say I'm going to expand. Expand, the first thing that you want to do is you want to get it off your plate so that you're not involved at all. So that's the first thing that we want to do is say, okay, I need to get to a point where it's making the $430,000 a month, but I'm not involved in it, right? I'm just doing a touch base with the leadership team or whatever that might look like. The second thing is that if you look at your, uh, CAC to LTV ratio, you want to make sure that it's super healthy because as your business scales, if you want to continue to scale to other locations, you have to assume that Over time, the cost of acquisition is going to increase and your lifetime value might decrease as you bring on more people, more hires, you get more locations, the market gets saturated, your product isn't as new. And so you want to have it so you're probably at like, you know, I would say like I would love to see something at between, we like 80% gross margins, 90 would be better, but that's not possible for all businesses so that you can withstand a lower a higher cost of acquisition and a lower LTV as you scale the model. So you are not involved in the business. You have a really healthy CAC to LTV ratio. You— and then I would say that the next piece that I would look at is I also like to say like, what's the quality of the revenue? So is your revenue, is it all driven off of like discounts and promotions and like people that never come back and churn? Or is it high quality revenue where essentially It's all people that you're retaining. They're coming back. They're really happy. You're not discounting things. You're not cheapening the product. And people keep saying good things. And so there's a little bit of intangible there. I think a lot of people are always looking at the metrics and that's, that part is a little bit more metric driven and like quantitative. If you look on the qualitative side, if I'm looking at scaling, I'm going to ask myself, okay, well, what is like word on the street? What are people actually saying about my business? What are my customers saying about the experience that they have? And is it going in the right direction? Like, is it getting better or is it getting worse? Now, it's interesting because a lot of people say, well, if you can't measure it, then it doesn't exist. That's bullshit, guys. And I think Jeff Bezos said this, and I think it's like the most— it's one of the truest things that I've ever stuck to in business, which is if you have to go with the data versus the commentary, go with the commentary. And he talked about this in a lot of different interviews with Amazon. It's like, well, the data says this. It's like, all right, well, but when I talk to the customers, this is what they're saying. It's like, well, 'cause the data, it might not be measuring the right thing. It might be off. It might, we don't know. And so that being said, I always go with the commentary. So if you're wondering if you should expand, I think those are a couple of the things that I'd be looking at. Um, make sure you're not involved in the day-to-day to make that money. Make sure that you have a healthy CAC to LTV. Make sure people are saying good things and make sure that, uh, you have the resources to take 50% of your attention and put it towards the next location. And nothing would happen to this one. I think a lot of people think, oh, you know what, I'm just gonna hire a person, it's gonna, it's like a baby. It's like the new location. When you open a second or third location, those of you who've done this, you know, a lot of the time it is, it's like, okay, it's kind of like starting all over. Like it needs that in the beginning. That, does that mean that you need to be that involved forever? No. But like in the beginning it is just like for acquisition.com, you know, it's like we have the private equity, the advisory practice, the venture capital. Like you can ask my team, I'm, very involved in the beginning of every single thing we do, but I very quickly get myself out of things. And so the same goes for like if you're, if you have a physical location business and you're looking to scale, but the key is, is that you can't be stuck in one of them before you start the next one. Because for me, for example, if I'm too involved in anything, then I don't have the luxury of moving around to then go start the next thing, go get deeply involved in the new product or division that we're going to start for acquisition. And so it's like at some point you kind of have to be, as the founder or the CEO of your company, you have to be like the head generalist. It's like you have the most general knowledge of anybody of the entire thing, but you can't go super deep on everything all the time. And you also have to be okay with that because it's a little bit of an ego hit sometimes. And you're like, wow, somebody else knows more than me. Geez. Let's look at some more questions we got here. How do you decide what things to associate your brand with if you're starting from scratch as a faceless company? You know, I'll be honest. I have never, like, people ask me a lot, like, how do you build a brand? And I'm like, it's interesting because like, I don't consider myself to have like an insanely large brand or anything like that. And Alex is obviously, he has a bigger brand than me, but I will say this, which I think you would agree with, which is like your brand is just you. And I actually think that a lot of the times when people, people think too much about it, when it's a personal brand, they're like, what should my personal brand be? And I'm like, I don't know. How are you? Like, I'm a little weird. That's okay. It's part of my personal brand. Like, that's fine. Right? And so like, whoever you are, it's going to come out one way or the other. And I see a lot of people go wrong because they have a personal brand, right? They are one person. And then they're like, oh, well, I could never show this side to people because then I would lose customers or this or that. And so then they show like a piece of it and they just seem like a shell. They seem like another person on YouTube or Instagram or whatever. And so I actually think that in order to build a really robust, uh, timeless personal brand, you have to go all in on just being you. And the thing is about you is that you have certain things you like and they might contradict each other. You might like to work really hard and then watch Love Island at night. I don't know anybody who does that. You might like to, you know, bake cookies for your husband and make dinner at home, but also just like fucking work your ass off all day. I swore, I'm sorry. And run a business and be a CEO. Again, me, right? It's like things that contradict. And for me in the beginning, when I first started making content, I remember thinking like, oh gosh, if I show people like I love makeup and fashion and like, you know, I do like nice things sometimes. I like to spend money and like, you know, I like baking for my husband and I like, watching Love Island. Like, if I show those things, then people aren't going to take me seriously. And it's so funny because I remember in the beginning, like, I actually started making content and the opposite happened, is that I remember people like, she's a robot, she's this, she's that. And I'm like, man, what? And I'm like, people hate me and that's not even me. And as soon as I start showing another side to myself, which was just always there, I just didn't show it on camera, then it was like my brand started really growing a lot faster. And so I think for a lot of you, um, the root of having a good self, uh, you know, um, personal brand is just self-acceptance. It's like you have to accept yourself and all your flaws, and if you do that, you'll showcase it to other people. And, you know, at the end of the day, I said this to one of our leaders the other day, I said like people don't look for somebody who's perfect, they look for somebody who works hard, for somebody who's relatable, for somebody who they can aspire to, but they don't expect perfection. And I think the same goes for a brand. I think if you try to be perfect to put a brand out there and you got the perfect associations and you can never go wrong and you can never— that's gonna be so much pressure. You're just never gonna wanna do it. You know, like I can come up here and be on this livestream with, I don't even know how many people are on this right now, but I don't feel nervous at all because I'm like, listen, my brand is not about perfection at all because I'm a human and I mess up all the time. And so like I make that one of the core things I talk about because I never want someone to think that I'm not gonna make a mistake. I will and I will just respond well to it and I will make up for it. Right? So I would say in general, when I think about associations, I think about, okay, what are the things that I actually am about? Like, what do I like? What are the big chunks in my life? Like, what takes up the time of my day? Right? Okay. I like working out. I like hanging out with my husband. I like running the business. I like baking. I like, okay, yeah. At night, I like watching Love Island before I go to bed. Like, those are things, right? And so it's like, all right, whatever takes up the chunks of your day, those are probably the associations. Don't try and fabricate things because you will be found out. And like, it's just interesting. I think it's just like business. People are like, oh gosh, like, you know, there's this or this trend or this. And I'm like, yeah, but do you want to be a trend or do you want to be timeless? And you can only be timeless if you are you. And like, there's a million people out there riding trends. And I will tell you, I don't, I don't even scroll my damn phone. I don't even know what the trends are. I'm just like, just gotta be you. And there's like, if, if I have to be me and like people hate me and I never have a brand, then so be it. But like, if you build a brand based off of like what associations you think you're supposed to have, you're just gonna be miserable. And so I would say like, don't put so much thought into it. Just be you. And people, the right people will love you and the right people will also hate you so you can ignore them. Cool. Landon, how to manage remote work via weekly reports. Interesting. So I would say that reports— yeah, come on up, my bestie. Shanli Liu, go ahead. No, no, no. And then you can take some too. So weekly reports, it's interesting. I think that these are the most helpful for when you have people that are remote and probably not as great at communication. Now, I'll tell you why, because a lot of times if I'm Speaking with an executive on my team, I might not even need a weekly report from them because they're very good at already knowing what to give me. So the less experienced someone is in the organization and the further away from you they are, meaning remote, the more likely it is you need a weekly report. And so you design it by saying, what information do I need from this person in order to effectively manage them? I tend to ask for a few things. I say, uh, what was your number one win this week? What was your top challenge this week? How can I support you going into the next week? And where are you at with your MITs? What are MITs? They're essentially like what I have somebody doing. They're their initiatives or their projects for that quarter. And so that gives them the space to essentially think like, OK, where did I do well? What did I not do well? Where do I need support from Layla? And how am I going to, you know, how's my progress towards my goals? And so that's, That's the sweet spot for me with check-ins. Now, if somebody is, let's say, a super individual contributor, like we're talking about like a customer support rep and they're inexperienced, I'm also gonna ask them for their stats and also like their stats towards goals. So like, how close are you to hitting your goals? I'm gonna probably ask them a few more intricate questions. Now, why is that? Because they might not have the skill of when I ask them a more open-ended question of giving me the right answer. So I'd say just in general rule of thumb, the least experienced and the further away, the more that you want to have very specific targeted questions. And then the more experienced, the closer to you, the more they can have open vague questions or you don't need as much reporting. Would you add anything to that? The only thing I would add is that no one likes it when someone turns in a weekly report and the manager does not respond in some way.

Oh yeah, reinforcement. So if, if someone is turning in a weekly report to you and you're not responding to it at all and all you're doing is just reading it, and saying, sure, I got it, and that's a checkbox for you, then after a while, I'm just going to get into a B-minus way of actually doing reporting.

So, you know, for Leila and I, every single thing that, that someone turns into us on a weekly report, we respond and comment on every single thing because they actually made the effort to sharing with you what they did.

So the least you can do is acknowledge that, support that, you know, celebrate that or what have you around that.

So if you are asking for a weekly report, there's an 80/20.

80% of them, 80% of the effort is them delivering to you.

20% of you responding back. 1000%.

Yeah.

Okay. Before we go to the next question, let's, we gotta show our kicks cuz yeah, you got these for us. Yeah. You guys see this? Can they see on the camera? The acquisition.com.

Acquisition.com, baby. So good.

Woo.

Yeah, that's good. Awesome. The small things. I know.

Um, this is good. Um, how do you decide what things to associate your brand with if you're starting from scratch as a faceless company? Oh, I just answered that one.

Oh, you did. Sorry. Oops.

I'm sorry. It's okay. So what's the next one?